托尼·罗宾斯营销策略

Sumo.com Growth Study Peek inside Tony Robbins' multi-million dollarmarketing strategy TABLE OFCONTENTS Whether you’re a Tony Robbins fan or a Tony Robbins skeptic, with over one million websitevisitors per month you can’t deny he’s done well for himself online. Today I’m going to show you exactly how Tony Robbins has grown his website traffic to over onemillion website visitors per month so you can copy this EXACT strategy to grow your own traffic. Tony Robbins is a force of nature. Seriously, look at what a Google search for his name bringsup: Chances are, you already know who he is. But if you don’t... He is one of the most well-known "why guys" and life coaches in the world.He’s sold 15 million copies of his books and 50 million copies of his audio programsworldwide.His net worth is half a billion.His loyal fans (happily) pay thousands just for the privilege of being in the same room ashim for a few days.He’s rubbed shoulders with and coached some impressive names – from formerpresidents like Bill Clinton, sports superstars like Andre Agassi, and billion dollar techinfluencers like Salesforce CEO Marc Benioff. Clearly, he’s doing something right. But let’s be realistic. Very few (if any) of us will ever hit the worldwide recognition, renown andsuccess Tony has. Which might make you wonder if you’ll get anything useful from reading howhe markets himself. After all, most of Tony’s traffic comes from his personal brand. Tony likes it 95% organic… justlike his eggs. But what most people don’t realize is that organic and paid traffic is only 39% of Tony’s totaltraffic. The rest comes from advanced marketing tactics Tony and his team use to build a multi-milliondollar online business around the Tony Robbins brand. Ready to see em’? Let's go. Tip #1 The AIDA Lead Generation Quiz That Can Double YourProduct Sales In The Next 3 Months:“AIDA Formula”plus Simple Score-Based Email Segmentation The primary call-to-action on Tony Robbins’ homepage is “TAKE OUR FREE LIFE ASSESSMENT.” This blue button links directly to Tony’s “Wheel of Life” Quiz and is a brilliant way to start off hispage.This blue button links directly to Tony’s “Wheel of Life” Quiz and is a brilliant way to start off his Instead of instantly pushing products or giving another boring “click here” CTA, it givesprospects a you-centric offer via a lead generation quiz. It also appeals to a wide audience - whether hot, cold, or anywhere in between. Finding out howyou can ‘improve your life’ is a universal curiosity. But this isn’t a clever CTA just because it entices you to click. You also have to look at thecontent of the quiz. It encourages quiz-takers to take a hard look at their lives and look for areas that could beimproved. The quiz has the same two questions for 7 different “Wheel of Life” categories (which all happento be areas that Tony has products in). Note how Tony uses a slider for people to rate themselves.This makes it easy for mobilevisitors to complete the quiz by sliding their finger on their screen. We have a CTA that’s not only great at enticing a wide range of audience members to click, butalso agitates their pain points and reminds them of reasons why they might seek out Tony in thefirst place. And once you’ve completed the quiz, Tony’s marketing team knows better than to go straightfor the hard sell. First, you're offered an insight into your ‘gap’ percentage (the difference in where you are nowand where you want to be in life)...which just pokes that pain yet again. Instead of selling, you’re given the option to “SPEAK TO A PERSONAL RESULTS SPECIALIST”about the “problems” you’ve just discovered and agitated through the quiz.Instead of selling, you’re given the option to “SPEAK TO A PERSONAL RESULTS SPECIALIST” This entire sequence is marketing at its finest using the age-old AIDA direct response marketingformula: Attention:Tony grabs attention with his “Wheel of Life” quiz Interest:Tony gets people interested with a series of strategic, probing questions Desire:Tony gives people their own Gap score and the desire to improve it (who doesn’t wantget to 100%, right?) Action:Tony makes an offer to speak to one of his personal results specialists to strengthentheir weakest areas It gets even better though. This quiz gives Tony and his team a way to segment their email listbased on ratings quiz-takers give for different aspects of their lives. Tony and his team can then deliver the most relatable, relevant, and interesting content to eachsegment. Here’s what that looks like: for the sake of the experiment, I gave myself a low score in both the‘Health & Vitality’ as well as the ‘Leadership & Impact’ categories. Unsurprisingly, these were the first two categories I received emails about post-test: Unsurprisingly, these were the first two categories I received emails about post-test: The emails all follow the same format. First, they offer a link to a useful piece of content basedon my quiz results, a