创新矩阵

FIND THE INNOVATION STRATEGY THAT BEST FITS YOUR COMPANY INTENSITY CAPABILITIES We define innovation programs anyactivity that influences and innovates acompany strategy. This could range froma 4-hour workshop to a 2-year strategicinnovation plan. So, the first variable inselecting the right innovation program is:do you need a one-off event (e.g. a designsprint, a workshop, etc.) or a structuredplan (e.g. a center of excellence)? The second question you must askyourself is: do you want to rely oninternal or external capabilities forinnovation to happen?You may either promote the acquisitionof a startup, or encourage intrapreneurialthinking with existing capabilities. 1Do you want to attractnew talents to yourcompany? 2 Do you want tostart promotingintrapreneurship? Corporations are increasinglyrelying on external capabilitiesto make innovation happen.Why? Because there are alreadythousands of ambitious, talentedexperts out there who are tryingto solve, with a start-up, the sameproblem that you’re tackling. Goodto invite them for a beer? Innovation cannot rely onlyon external capabilities. First,innovation must be part of thestrategic agenda. Secondly, notonly the top-management, but thewhole organization benefits froman innovation-driven culture. Do you value externalgrowth above internaltransformation? Do you want toestablish a long-terminnovation pipeline? Your organization is looking forfast business growth. The use ofexternal resources can boost yourbusiness inorganically. Corporateventuring isn’t the easiest activity,so be sure to spread your risk andgrow your maturity step-by-step. Looks like innovation is at the verycenter of your company: great tohear that. There’s now opportunityfor high-level strategic discussion.By choosing long-term, highly-integrated initiatives, you’ll makesure that your innovation plan hasthe necessary time frame to impactyour operations and internalorganization. 5Do you have one singleissue to tackle? 6 Do you need tominimize the risk of yourinnovation initiative? One-off programs are short, sweet andcheap. In a matter of few hours or daysyou are able to offer your employees aflavor of what innovation is. Be awarethat these programs tackle one singleproblem, deliver one single message, andtrain employees over a specific array ofskills. Better to be specific in the problemstatement with this kind of programs, oryou’ll get lost in irrelevance. The best way to cope with risk is tostart small, test, learn, restart againand scale up step-by-step. The bestway to do so? Start with small, ad-hoc innovation initiatives, such asdesign sprints and workshops. Beton different horses and comparethe value of each one. Be sure tocoordinate your diverse efforts, inorder not to lose your focus.