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HOW TO TRANSFORM STRATEGIESINTO GREAT RESULTS THE VERY BEST THINKING AND INSIGHTSIN THE FIELD OF STRATEGY AND BEYOND ABOUTTHINKERS50 ABOUTTHE BRIGHTLINE INITIATIVE The Brightline Initiative is a coalition led bythe Project Management Institute togetherwith leading global organizations dedicatedto helping executives bridge the expensiveand unproductive gap between strategy designand strategy delivery. Thinkers50 (thinkers50.com) identifies, ranksand shares the greatest management ideasof our times. Its definitive global rankingof management thinkers is published everytwo years. Since its launch in 2001, the ranking hasbeen topped by Peter Drucker, MichaelPorter, CK Prahalad, Clayton Christensenand Roger Martin. The Thinkers50Distinguished Achievement Awards havebeen described by theFinancial Timesas ‘the Oscars of management thinking’. Brightline Coalition: Project ManagementInstitute, The Boston Consulting Group,Bristol Myers Squibb, Saudi Telecom Company,Lee Hecht Harrison and Agile Alliance. Academic and Research Collaboration:MIT Consortium for Engineering ProgramExcellence, Technical University of Denmark,University of Tokyo Global Teamwork Lab andBlockchain Research Institute. Thinkers50 has ten established criteria by whichthinkers are evaluated – relevance; rigour;reach; resilience; influence; media coverage;presence; affiliations; communications skills;and tools and techniques. Brightline conducts thought leadership researchand promotes best practices designed toimprove an organization’s ability to deliveron strategic intent. Thinkers50 champions the latest managementideas worldwide. Thinkers50 Europe is apartnership between Thinkers50 and theCity of Odense, Denmark. It hosts the annualThinkers50 European Business Forum.Thinkers50 China is based in Qingdaoand is a partnership with the Haier Group.It is home to the Thinkers50 Hall of Fame. The Brightline Initiative Thinkers50 DistinguishedAchievement Award is given every two years tosomeone who has contributed significantly tohow strategy is understood and put into practice. THE CHIEF STRATEGY OFFICER PLAYBOOK How to transform strategies into great results www.brightline.orgwww.thinkers50.com Thinkers50 LimitedThe Studio, Highfield Lane, Wargrave RG10 8PZUnited Kingdom First published in Great Britain 2018 Copyright Notice The Chief Strategy Officer Playbookis copyrighted material of and ownedby the Project Management Institute, Inc. (PMI). © Copyright 2018. Trademark Notice “PMI”, the PMI logo, and “Brightline,” are marks or registered marks of the ProjectManagement Institute, Inc. in the United States and other nations. All other marksthat appear in this publication are the property of their respective owners. Design by www.jebensdesign.co.uk All rights reserved. No part of this publication may be reproduced, stored ina retrieval system, or transmitted in any form or by any means, electronic,mechanical, photocopying, recording or otherwise without the prior writtenpermission of the Publishers. This book may not be lent, resold, hired out orotherwise disposed of by way of trade in any form of binding or cover otherthan that in which it is published, without the prior consent of the publishers. ISBN:PDF Edition 9781999873486ePub Edition 9781999873493Kindle Edition 9781999315702Print Edition 9781999873479 Contents PrefaceRicardo Viana VargasForewordJoseph CahilllHow strategy got hereStuart Crainer & Des DearloveWhy implementing strategy is like flying a kiteRita Gunther McGrathEngineer strategy as a systemEric Rebentisch & George RothTen questions to help you turn strategy into realityRicardo Viana Vargas & Edivandro ConfortoYour change needs a strategyMartin Reeves, Simon Levin, Jack Fuller & Fabien HassanFive traps to avoid in strategy executionAnil K. Gupta & Haiyan WangLeading change in turbulent timesPerry Keenan, Jeanne Kwong Bickford, Michelle Russell,Greg Meyding, Tapio Schrey & Connor CurrierWhy executives struggle to execute strategyRon CarucciThe CSO in a diversified conglomerateNirmalya KumarPeople are your strategyClaudio GarciaCreating the future, togetherPhilippa Hardman & Chris NicholsAgile planningAlessandro Di FioreDear CSOJulian Birkinshaw & Jonas Ridderstråle4610192734394853606570778387 Embracing the futureMargaret HeffernanDifficult truthsDeborahRowlandMedium-Term Inc.Dominic Houlder & Nandu NandkishoreTheHowtool for strategy implementationVlatkaHlupicInsights from NASALoizos Heracleous, Steven Gonzalez & Douglas TerrierExecution is a people problem, not a strategy problemPeter BregmanSuccessful implementation begins with trustDeepa PrahaladFour key points for successful strategy executionMohammed A. AlabbadiManaging complexity: Have we reached the tipping point?Richard StraubFour types of strategy work: Choosing the rightimplementation approachJosef Oehmen, Diana Velasco, & Pelle WillumsenBuilding bridges rather than burning them:The new strategy of collaboration and growthMark Esposito & Terence TseStr