赫斯特健康创新实验室

MISSION To pioneer markets, technologies,products and methods that improve andinterconnect a person’s health journey. THE HEARST HEALTH NETWORK a provider of drug knowledge bases thatempower healthcare information systems andenable healthcare professionals to make bettermedication-related decisions the market leader in providing evidence-basedcare plans, order sets and clinical optimizationprograms, to measurably improve patientoutcomes, enhance safety, and lower costs independent developer and producer ofevidence-based clinical guidelines and softwareused by hospitals and health plans to supportcare management the Best in KLAS® providerof comprehensive software-as-a-servicesolutions to the homecare and hospice market Hearst Health Network Extensions a team of clinical and product specialistswho rapidly develop healthcare technology,and collaborate with external clinician-entrepreneurs to incubate new products a newly formed fund investing in startupsthat offer health IT solutions andtechnology-enabled healthcare services PRODUCT INCUBATOR Healthcare needs innovation & productivitygrowth Hearst Health Innovation Lab offers team ofspecialists who tackle early-stage opportunities –Small team moves with the agility of a start-up,but backed by the resources of Hearst Health–Access to Hearst Health network of companiesand clients –New solutions that save money and improveoutcomes–Tech and/or content-enabled solutions drivelabor productivity and efficiency–Supporting the evolution to value-based care INNOVATION PROCESS INNOVATION TARGET HORIZON 1 HORIZON 2 •Features, extensions, variants,and cost reductions•Incremental improvements•Existing markets andtechnology•Faster commercialization•Example: MCG Multi Condition HORIZON 3 •Adjacent growth•Next generation products•Existing markets andtechnology no currentlyaddressed•Example:ZynxCareBook •New markets•New technologies•Example: Med DeviceDatabase, MedProof HEARST NETWORK INNOVATION LAB EXPLORE ONE IDEAWhat it takes to STARTUP APPROACH GET OUT OF THE BUILDING DESIGN THINKING AGILE DEVELOPMENT TRY … INSTEAD OF… •Experimentation•Customer feedback•Cyclical, iterative design•Learning, nimbleness, speed•Accepting “good enough”•Failure expected•Iterating and pivoting •Elaborate planning•Intuition•Linear, complicated plans•Consistent execution•“Perfect”•Failure as an exception•Reorganizing or quitting Why the Lean Start-Up Changes EverythingBlank. Harvard Business Review, May 2013. LETS INNOVATE! Let’s discover some solutions for your problems!