在哪里玩Marc Gruber

3 STEPS FOR DISCOVERINGYOUR MOST VALUABLEMARKET OPPORTUNITIES Marc Gruber and Sharon Tal ‘Enjoy discovering highly practical worksheets, maps and dartboards of tremendousinterest to better identify, evaluate and strategise market opportunities.’Alex Osterwalder and Yves Pigneur, authors of the bestsellerBusiness Model Generation What others say about this book ‘Designed to work seamlessly with our BusinessModel and ValueProposition Canvases,theMarket Opportunity Navigator,proposedbyMarcand Sharon, will help entrepreneurs andinnovatorstocommercialise technologies.You will enjoy discoveringhighly practicalworksheets, maps and dartboards of tremendous interest if you wanttobetter identify, evaluate and strategise market opportunities.Letyourself be charmed bythetoolkit and the case studies, along with thethoughtsofMarc and Sharon.’ Alex Osterwalder and Yves Pigneur, authors of the bestsellerBusiness Model Generation ‘When two internationally-known experts in entrepreneurship write a “howto” book on market opportunities for entrepreneurs, it is bound to be avery valuable book indeed. Marc Gruber and Sharon Tal have createdjust the right book for first-time and experienced entrepreneurs.It contains both step-by-step plans and very valuable tips on identifyingmarket opportunities – an invaluable complement to both theLeanStart-up Process and the Business Model Canvas!’Eric von Hippel, T. Wilson Professor of Innovation, MIT Sloan School of Management ‘From entrepreneurship thought leaders comes this innovative step-by-step guide to thinking through the market essentials of an opportunity.Rather than relying on generic examples or others’ stories, the authorsput the reader in the driver’s seat by encouraginghim or hertogenerate, evaluate and prepare to act on their own opportunities. I can’tthink of a more practically useful entrepreneurship book.’ Dean A. Shepherd, Ray and Milann Siegfried Professor of Entrepreneurship,Mendoza College of Business, Notre Dame University ‘Gruber and Tal have crafted a visually exciting way for entrepreneurs toidentify and analyse their opportunities,beforethey dive into execution.This book pairs nicely with the Business Model Canvas and Lean Startup.Best of all, it also tells you how to focus, and what NOT to do!’Henry Chesbrough, UC Berkeley Haas School of Business professor, and authorofOpen Innovation. ‘Using thoughtful research and compelling examples,Where toPlayprovides important guidance on how to balance focus and flexibilitywhen launching a new venture. It builds on the Lean Startup model byproviding meaningful insights on what markets to address first.’Tina Seelig, Professor of the Practice, Stanford School of Engineering ‘Where to Playattacks head-on one of the most difficult questions anyaspiring entrepreneur must answer: “Which target market should I serve?”It’s visual, easy-to-apply, and full of common-sense. If I were starting abusiness today, I wouldn’t leave the starting blocks without it!’John Mullins, Professor, London Business School; best selling author,The NewBusiness Road TestandThe Customer-Funded Business At Pearson, we have a simple mission: to help peoplemake more of their lives through learning. We combine innovative learning technology with trustedcontent and educational expertise to provide engagingand effective learning experiences that serve peoplewherever and whenever they are learning. From classroom to boardroom, our curriculum materials, digitallearning tools and testing programmes help to educate millionsof people worldwide – more than any other private enterprise. Every day our work helps learning flourish, andwherever learning flourishes, so do people. To learn more, please visit us atwww.pearson.com/uk WHERE TO PLAY 3 steps for discovering your most valuablemarket opportunities Marc Gruber and Sharon Tal Harlow, England • London • New York • Boston • San Francisco • Toronto • Sydney • Dubai • Singapore • Hong KongTokyo • Seoul • Taipei • New Delhi • Cape Town • São Paulo • Mexico City • Madrid • Amsterdam • Munich • Paris • Milan Pearson Education LimitedKAO TwoKAO ParkHarlow CM17 9NAUnited KingdomTel: +44 (0)1279 623623Web: www.pearson.com/uk First edition published 2017 (print and electronic) © Pearson Education Limited 2017 (print and electronic) The rights of Marc Gruber and Sharon Tal to be identified as authors of this work have beenasserted by them in accordance with the Copyright, Designs and Patents Act 1988. The print publication is protected by copyright. Prior to any prohibited reproduction, storagein a retrieval system, distribution or transmission in any form or by any means, electronic,mechanical, recording or otherwise, permission should be obtained from the publisher or, whereapplicable, a licence permitting restricted copying in the United Kingdom should be obtainedfrom the Copyright Licensing Agency Ltd, Barnard’s Inn, 86 Fetter Lane, London EC4A 1EN. The ePublication is protected by copyright and m