社区画布

CanvasGuidebook The guide to building meaningful communities How can we help people create more meaningful communities? We have spent the last 15 years building and participating in communitiesand found tremendous joy in them. And we have come to realize that whileevery community is as unique as the humans in it, many of them share asimilar, underlying structure. A Sincere Thank You The Canvas would never have beenpossible without the countless hoursof insights provided by so manycommunity builders across theworld - we are incredibly grateful foryour contributions. We owe thisCanvas to your generosity and theamazing work you all do! More. Based on our own experience and with the generous help of leadingcommunity builders, we have identified the first version of this structure andturned it into an openly accessible framework: the Community Canvas. The Authors We hope this will provide a template for people to build more meaningfulcommunities and bring as much joy to your lives as communities havebrought to ours! NicoLuchsinger FabianPfortmüller SaschaMombartz Who is this for? For us, a community is a type of organization that brings people togetherand makes them feel like they belong.It ideally gives them an identity thatthey proudly share. And it provides a framework to trust each other more,support each other more, collaborate more and build more meaningfulrelationships. We have developed the Canvas for anyone who brings people together withthe intention of creating meaningful, long-lasting relationships. We hopethis framework will be useful for people running a diverse set oforganizations, from fan clubs, to HR departments, alumni organizations,startup incubators, fellowship programs, weekly meetups of outdoorenthusiasts, and much more... 3 Sections Identity, Experience, Structure which in turn are divided into17 Themes 2. Experience 1. Identity 3. Structure The third part of the Canvas focuseson the operational elements ofrunning a community. And while manycommunities start enthusiastically,only few survive in the long-term. Thissection asks: what gives thecommunity stability and helps it runsmoothly? Explore Structure In the second part of the Canvas weexplore the community from theperspective of the members: whatdoes actually happen in it and howdoes it translate its Identity intoconcrete activities that create valuefor the members? Explore Experience Strong communities have a clear andexplicit sense of who they are, whythey exist and what they stand for.These questions influences all otherparts of the community and that iswhy Identity is the first section, butalso visually at the core of the Canvas.Explore Identity Identity At the core of everything is the Identity. It involves questionsof belief and influences all other parts of the community:who are we and what do we believe in? ThemesPurposeMember IdentityValuesSuccess DefinitionBrand Purpose Why does the community exist? →What does the community hope to achieve?→How will the world be different by having thiscommunity?→How will the world be worse off if thiscommunity doesn’t exist/ceases to exist?→How will it affect the lives of members if theyare part of this? Purpose Reflections External purpose often with internal purpose: Almost allcommunities with an external purpose also automatically have aninternal purpose, but the internal one often stays unnamed. It isimportant for a community with an external purpose to reflect howit creates value for the members. While an external purpose mightbe important and essential to the organization’s existence, we haveobserved many people joining such communities just as much fortheir internal purpose, and the value it creates for them, as theirinterest in the external purpose. For example, many leadershiporganizations with the mission to improve the world around themcreate most value for its members not necessarily through thepursuit of their external mission (even though that mission is acrucial part of its reason to exist). For members, the biggest valueoften comes from the relationships they get to build with peerswithin the organization. Ideally, everything in a community - its members, its activities, itsprocesses, its values - point back to and strengthen the same thing:the organization’s purpose. Two kinds of purposes: Communities either have an internalpurpose, an external purpose or both. An internal purpose is onlyconcerned with the community itself and its members - it may beabout helping each other or exchanging knowledge (imagine forexample a community of neighbors living in the same building). Anexternal purpose wants to have a collective effect on the worldoutside of the community - for example by advancing a certaincause, a product, a lifestyle, a particular interest, a business or amovement. Internal purpose: Communities that only have internal purposesvery often do not explicitly define and state them; they derive itimplicitly from forming the community. It i