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SustainabilityFutures Since it was founded in 2001 The FutureLaboratory has grown to become one of theworld’s most renowned futures consultancies,and has worked with more than 1,000brands in 37 countries from offices inLondon, Melbourne and New York. About Us CEO : Trevor HardyCo-founder : Chris SandersonCo-founder, LS:N Global editor-in-chief : Martin RaymondSenior partner, chief growth officer : Tom SavigarBusiness development director : Cliff BuntingEditorial director : Tim NoakesHead of strategy : Nikki AustenForesight editor : Steve ToozeReport leads : Rachael Stott The Future Laboratory offers a range of services,from foresight to inspiration to strategic adviceand activation. At our core is a global team whocontinually research, analyse and document thenew and the next, and set out the implicationsfor organisations across 14 industry sectors.Our strategy, innovation and creative teamshelp our clients to explore probable, possible andpreferable futures to harness market trends,understand and adapt to emerging consumerneeds, position their businesses for successand keep them ahead of their competitors. LS:N Global editorial art director : Hannah RobinsonLS:N Global insight editor : Daniela WalkerLS:N Global senior journalist : Maks Fus Mickiewicz, Peter MaxwellLS:N Global visual trends analyst : Aleksandra SzymanskaLS:N Global video journalist : James MaikiLS:N Global video editor : David McGovernLS:N Global visual trends researcher : Jessica Smith, Rachael StottLS:N Global journalist : Josh WalkerLS:N Global junior journalist : Rhiannon McGregorLS:N Global picture researcher : Holly FriendLS:N Global correspondent : Jonathan Openshaw Strategic insight director : Philippa WagnerStrategic research director : Sebastien van LaereStrategy directors : Rachele Simms, Meredith Smith, Rosanna CovacichStrategists : Emilie Riis, Olivia StancombeStrategic researchers : Victoria Buchanan, Karli-jade Fontiverio-HyltonResearcher : Amy Nicholson Senior events manager : Philip Franklin-SlatteryProduction planner : Madeleine WattsSenior sub-editor : Ian GillSub-editor : Jon BillingeJunior designer : Queenie WongCreative artworker : Neil ReesCreative consultant : Lucinda ChuaVisual researcher : Amy Sellers The Future Laboratory :26 Elder Street, London E1 6BT, UKPhone: +44 20 7791 2020Email: office@thefuturelaboratory.comthefuturelaboratory.com The Future Laboratory is one of the world’s foremost trend forecasting, consumer insightand strategic innovation consultancies. Through its online network LS:N Global, it speaksto clients in 14 lifestyle sectors on a daily, weekly and monthly basis. Contact : For further information on all our services please contact laurajane@lsnglobal.comor call +44 20 7186 0776. You can also join the conversation in our LinkedIn group,The Future Laboratory, and follow us on Twitter @TheFutureLab. Every day, Dell EMC combines technologywith innovation to make a positive social andenvironmental impact, building a Legacy of Good(#LegacyofGood). We are committed to putting ourtechnology and expertise to work where it can dothe most good for people and the planet, makingpossible today what was impossible yesterday. Sustainability Futures 2017:Report Contents 06Overview Why businesses must embracethe long-term challenge ofbringing together profitabilityand sustainability. This year we planted our one-millionth treeto offset carbon emissions and restore naturalanimal habitats. We have also pioneered a newbreakthrough in our sustainable packaging —using ocean plastics for protective laptop trays,repurposing more than 16,000 pounds of plasticsfrom waterways, beaches, rivers and coastalareas. Our take-back programmes, which enablecustomers to return obsolete electronics to Dellwhen buying new technologies, have made Dellthe largest recycler of e-waste in the world,with services in 83 countries and territories. 08Value Shifts The changes in values that areturning sustainability into a must-have, from the need to rethinkCSR to the growing pressure forbusinesses to be civically minded. 14Future Strategies: WhatNeeds to Happen Next We continue to work in close partnershipwith our customers to help meet theirresponsible business goals. The key strategies, from refreshingcommunications to ethicalfinance, that businesses shouldadopt as they move towardsa more sustainable future. Steven Goddard, senior consultant,Dell EMC Consulting Overview Sustainability is like an iceberg, with mostbusinesses only willing to engage with thetip that appears above the water. It has longbeen something nice to have, and often usedas a communication strategy to greenwashnefarious activities or as a box-ticking exercisein corporate social responsibility (CSR). our processes and our way ofthinking,’ explains Marie-ClaireDaveu, chief sustainabilityofficer and head of internationalinstitutional affairs at Kering.‘There is no contradictionbetween profitability andsustainability, and there isno contradiction bet