The report of the Business & Sustainable Development Commission January 2017 Business and Sustainable Development Commission c/o SYSTEMIQ1 Fore StreetLondon ECY 5EJ info@businesscommission.org www.businesscommission.org and report.businesscommission.org Managing Partners http://www.systemiq.earth http://www.unfoundation.org Copyright Business and Sustainable Development Commission. This work is licensed under aCreative Commons License Attribution-NonCommercial 4.0 International (cc by-nc 4.0). January 2017Cover photo credit: Ly Hoang Long THE BUSINESS AND SUSTAINABLE DEVELOPMENTCOMMISSION The Business and Sustainable Development Commission was launched in Davos inJanuary 2016. It brings together leaders from business, finance, civil society, labour,and international organisations, with the twin aims of mapping the economic prizethat could be available to business if the UN Sustainable Development Goals areachieved, and describing how business can contribute to delivering these goals. TheBetter Business, Better Worldreport was led by the commissioners, and supportedby: the Australian Department of Foreign Affairs and Trade (DFAT), the Bill &Melinda Gates Foundation, the Global Green Growth Forum (3GF), the SwedishInternational Development Cooperation Agency (Sida), the Netherlands Ministryof Foreign Affairs (MoFA), the Norwegian Ministry of Climate and Environment,the Rockefeller Foundation, and the UK Department for International Development(DFID).The Commission also benefits from the generous financial support of itscommissioners. The Business and Sustainable Development Commission has overseen this reportwith secretariat support provided by SYSTEMIQ and the UN Foundation. Chaired byLord Mark Malloch-Brown, the Commission comprises business leaders from aroundthe world. Members of the Business and Sustainable Development Commission endorse thegeneral thrust of the arguments, findings, and recommendations made in this report,but should not be taken as agreeing with every word or number. They serve on theCommission in a personal capacity. The institutions with which they are affiliatedhave not been asked to formally endorse the report. Learn more at: http://businesscommission.orghttps://www.linkedin.com/company/business-commissionhttps://www.facebook.com/businesscommissionhttps://twitter.com/bizcommission THE COMMISSIONERS Mary Ellen Iskenderian,CEO, Women’s World Banking Lord Mark Malloch-Brown,former Deputy Secretary-General, United Nations (Chair) Amr Al-Dabbagh,Chairman & CEO, The Al-Dabbagh Group Dr. Amy Jadesimi,Managing Director & CEO, Lagos Deep Offshore Logistics Base(LADOL) Laura Alfaro,Professor, Harvard Business School Donald Kaberuka,former President, African Development Bank Group Peter Bakker,President, The World Business Council on SustainableDevelopment (WBCSD) Lise Kingo,Executive Director of the United Nations Global Compact Jack Ma,Founder and Executive Chairman, The Alibaba Group Sharan Burrow,General Secretary, International Trade Union Confederation(ITUC) Andrew Michelmore,CEO, MMG Ltd. Ho Ching,CEO, Temasek Holdings Private Ltd. Sam Mostyn,President, Australian Council for International Development(ACFID) Bob Collymore,CEO, Safaricom Ltd. Arif Naqvi,Founder & Group CEO, The Abraaj Group John Danilovich,Secretary General, The International Chamber of Commerce(ICC) Mads Nipper,Group President & CEO, The Grundfos Group Begümhan Doğan Faralyalı,Chairwoman, Doğan Group Cherie Nursalim,Vice Chairman, GITI Group Hendrik du Toit,CEO, Investec Asset Management Ricken Patel,President & Executive Director, Avaaz Richard Edelman,President & CEO, Edelman Daniel Pinto,CEO, Corporate & Investment Bank, JP Morgan Chase & Co. Hans Vestberg/Elaine Weidman Grunewald (acting),CEO,Ericsson Paul Polman,CEO, Unilever John Fallon,CEO, Pearson plc Vineet Rai,Co-Founder & Chairman, Aavishkaar Intellecap Group Ken Frazier,Chairman & CEO, Merck & Co Inc. (2016) Grant Reid,CEO, Mars, Inc. Mats Granryd,Director General, The GSM Association (GSMA) Dinara Seijaparova,CFO, ‘Baiterek’ Helen Hai,CEO, The Made in Africa Initiative Sunny Verghese,CEO, Olam International Svein-Tore Holsether,President & CEO, Yara International ASA Gavin Wilson,CEO, IFC Asset Management Company LLC Mo Ibrahim,Founder, Celtel & The Mo Ibrahim Foundation MarkWilson,CEO, Aviva plc CONTENTS The commissioners 2 The challenge 6 Executive summary 10 The business case for the Global GoalsLeading for sustainable developmentMaking the choice121517 1. Introduction: The Global Goals and why theymatter for business19 1.1The Global Goals for Sustainable Development1.2The Global Goals need business: business needs the Global Goals2223 2. Major market opportunities opened up bydelivering the Global Goals26 2.1The 60 fastest-growing sustainable market opportunities2.2Opportunities by economic system2.3Progress on all the Global Goals is needed to deliver all the benefits2.4Pricing of extern