优步：对投资者的最初宣传

Cabs in 2008 The Medallion System Taxi-monopolies reduce quality of service–Medallions are expensive, and drivers underpaid–Medallions cost ~$500k, drivers make 31k–No incentive/accountability for drivers/clientsDigital Hail can now make street hail unnecessary UberCab Concept 1-Click Car Service Key Differentiators- Respectable clientele– “Pickup here in 5 mins”– easier than calling– Mercedes Sedans– “Rate your trip” featureGeo-aware auto-dispatch– Logistical LBS software Operating Principles Use-Cases User Benefits Environmental BenefitsIn NYC, 35% of time is spend looking for faresIn less dense cities, can be over half “dead-time”As swarm size increases, efficiency will improveMercedes S400 BlueHybrid, Lexus GS-450hReduce carbon footprint, better use of time in carTrip to SFO, or Ballpark to Marina after a game 30mpg with S400 BlueHybrid (in 2010) Applications for iphone, blackberry, symbianOperations research for route optimization Composition of Market Potential Outcomes Marketing Ideas Location-Based ServiceExtend infrastructure to other LBS applications–Delivery, non-critical medical/governmental use Progress to Datebuy 3 cars, develop app, Feb1st demoRaise a few million, small-office + GM in SF