数据与分析现状（第二版）

S A L E S F O R C E A Note from Salesforce for Data and Analytics AI, and agentic AI in particular, is fundamentally changing the way we approach data and analytics. This shift is affecting leadersand professionals across every industry, many of whom are navigating how to reshape their data infrastructure, management, and Leaders understand the value of data. Sixty-three percent of today’s business leaders describe their organizations as very data-driven– up ten percentage points from 53% in 2023. Despite this, nearly two-thirds (63%) of technical leaders acknowledge that theircompanies struggle to drive business priorities with data. This highlights a widening gap between intent and impact: While more This report explores the effect of the acceleration of AI and its impact on everything from how companies use and activate datato the growing challenge of data confidence. It underscores the imperative of building a strong data and AI foundation, while also It is our hope that this report will provide insight into how leaders across industries are securing, governing, and fully leveragingdata and analytics in this new agentic era, and how these strategies and tactics are enabling them to foster innovation and drive What You’ll Findin This Report For the second edition of the State of Data and Analyticsreport, Salesforce surveyed 3,800 data and analytics leaders •How the rise of AI — and especially agents — is affectingapproaches to data and analytics infrastructure,management, and governance•To what extent — and why or why not — business Unless cited otherwise, data in this report is from double-anonymous surveys conducted between June 27 and August13, 2025. Respondents represent 18 industries and 17 countries 7,600+line-of-business and data andanalytics leaders surveyed worldwide Due to rounding, not all percentage totals in this report sumto 100%. All comparison calculations are made from total Contents Chapter 1:AI Accelerates a New Data Paradigm. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .06 Chapter 2:Limited Data Confidence Thwarts Activation, Decisions, and Action. . . . . . . . . . . . . .13 Chapter 3:Building the Data Foundation for Analytics and AI. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 Chapter 4:Governing and Safeguarding the Agentic Enterprise. . . . . . . . . . . . . . . . . . . . . . . . . . . .26 Look Ahead:The Future Belongs to Agentic Enterprises. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29 Want More?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .51 S A L E S F O R C E Executive The vast majority of companies now use at least one form of AI in theirday-to-day workflows. As these revolutionary technologies take hold,business and technical leaders are questioning how prepared their As companies big and small ask whatrole AI will play in their organizations,the data that underpins these Limited Data Confidence Thwarts Activation, Decisions, and Action Now, as AI agents quickly come online— and companies across geographiesand industries ask how to reinventthemselves as agentic enterprises toaccelerate their businesses — the sense As organizations become more data-driven, many business leaders feellost in the slow, technical processes of generating analytic insights. What’smore, many aren’t sure the data they rely on is accurate in the first place. On the technical side, data and analytics leaders are pressured fromincreased line-of-business demand for data-driven capabilities andexecutive demands for agentic innovation. But poor data managementpractices — including integration and harmonization — and the dominance With success — or in some casessurvival — on the line, business,data, and analytics leaders alike aregrappling with how to overhaul their Governing and Safeguarding the Agentic Enterprise The rise of AI is exposing long-standing shortcomings in data security,compliance, and governance measures.Only 43% of data and analyticsleaders have established formal data governance frameworks and AI Accelerates a NewData Paradigm S A L E S F O R C E Data Fluency Isn’tDead — It’s Crucialto Every Career Data Is the Fuel for Business Decisions and Professional Growth It’s been nearly20years since the phrase“data is the new oil” was first coined. But itssignificance is only growing as careers acrossdepartments and industries increasingly Today, as AI permeates every facet of thebusiness, it’s more critical than ever fordata and AI skills to be top-of-mind for S A L E S F O R C E The DisconnectBetween Data-Centric As Companies Get More Data-Driven, Their Data Strategies Aren’tAlways Business-Minded Data cultures are growing stronger acrossorganizations: Most leaders see theirorganizations as data-driven in everyday But therein lies the disconnect. Businessesreport using data more, but tec