2025年德勤假日旅行调查

Holiday travel intent is at its highest in recent years, but thereis a chill in the air as more high-income Americans plan tomake cuts that could be felt across travel supplier categories Table of Holiday travel incidence,frequency, and spend 18Travel product trends About the survey Executive summary 25Travel research and booking Key findings 31Luxury and loyalty Eileen CrowleyVice chair and US transportation,hospitality, and services attestleader Kate FerraraNational sector leader fortransportation, hospitality, and servicesDeloitte & Touche LLP Authors Matt JosephsonPrincipal and US hospitality leaderDeloitte Consulting LLPmjosephson@deloitte.com Matt SoderbergPrincipal and US airlines leaderDeloitte Consulting LLPmsoderberg@deloitte.com Upasana NaikAssistant managerTransportation, hospitality, and servicesDeloitte Consumer Industry Center Maggie RauchTransportation, hospitality,and services research leaderDeloitte Services LP Methodology An independent online research panel was used to survey 3,896 Americans, representative by age, income,gender, and geographic region. Of these, 2,099 respondents who are planning to travel between Thanksgivingand mid-January qualified as holiday travelers. The survey has a margin of error of plus or minus two percentage About the Definitions Income tiers Low-incomerespondents are those with household income under $50,000;middle-income, $50,000to $99,999;high-income, $100,000 or more; andultra high-income,$200,000 or more.Cautious-classtravelers are those with $100,000 or more in household income who report that their household Generations Baby boomersare those born between 1946 and 1964;Generation X, between 1965 and 1979;millennials, between 1980 and 1996; andGeneration Z, between 1997 and 2012. Laptop luggers and disconnectors Among respondents, 1,458 travelers are employed full-time, part-time, or on a contract basis. Thosewho plan to work during their longest trip of the season are consideredlaptop luggers, while those Thank you The authors would like to thankRohith Alluri ReddyandAnand Kumarfor their contributions to this report. A relatively brighter financial outlook among young Americansmay also be contributing to the arrival of a notable milestone:For the first time, Gen Z and millennials are expected to make Travel continues to hold a treasured place in holiday plans, butmany Americans are holding their wallets a little closer this year.Financial concerns appear to lie at the root of several indicators of Executive For the first time in at least five years, more than half of surveyedAmericans plan to take trips between Thanksgiving and earlyJanuary. However, most of that increase comes from peoplestaying with friends and family rather than in paidaccommodations. The signs of softness don’t stop there. Planned The growing influence of younger travelers is accelerating thegrowth of newer tech platforms in travel research. Amongrespondents, millennials are leading generative AI adoption, Even in a season marked by softer spending, many plan tocontinue to shell out for the comfiest seats and the finestrooms. One in four respondents to the survey meet Deloitte’sthreshold for luxury travelers.**They are twice as likely to bookfirst-class air tickets, and when choosing a hotel, they place Underlying the tighter travel budgets is a more muted moneymood: Nearly one in three Americans say their financial situationis worse compared to a year ago, up from one in four in 2024.High-income Americans*are leading that shift—19% of thosewith annual household incomes of $100,000 or more feel worse Key findings More Americans plan to travel, buttrips are likely to look leaner inevery way High-income Americans feelfinancial pressure and take a step Even in leaner times, some still leaninto luxury Influence inflection: Youngest twogenerations combine for half of Most Americans plan to travel, but thisstrong incidence masks a season ofleaner trips. The average number ofplanned holiday trips has dropped to1.83, down from 2.14 last year, andaverage planned travel budgets aredown 18% to $2,334. These morecautious travel decisions are driven bysliding financial sentiment. Nearly one inthree respondents (31%) say theirfinancial situation is worse than a yearago, up from 26% in 2024. Even highearners are trading down, opting for High-income households, usuallyresponsible for an outsized share oftravel spending, plan to tighten theirbelts this season. Despite their incomelevels, financial sentiment outweighs rawspending power this year, with highearners leading reductions in both triplength and budgets. One in five surveyrespondents (19%) earning over$100,000 say they are worse offfinancially than a year ago, a sharpincrease from 13% in 2024. Among this“cautious class,” 80% say they plan to Even amid broad budget pullbacks, aslice of travelers still have appetites toseek out the finest experiences they canfind. One in four surveyed travelersmeets De