2025年德勤假日旅行调查

Holiday travel intent is at its highest in recent years, but thereis a chill in the air as more high-income Americans plan tomake cuts that could be felt across travel supplier categories Table ofcontents 3Authors Holiday travel incidence,frequency, and spend 4About the survey 18Travel product trends 5Executive summary 25Travel research and booking 6Key findings 31Luxury and loyalty Eileen Crowley Kate Ferrara Vice chair and US transportation,hospitality, and services attestleaderDeloitte & Touche LLPecrowley@deloitte.com Authors National sector leader fortransportation, hospitality, and servicesDeloitte & Touche LLPkferrara@deloitte.com Matt SoderbergPrincipal and US airlines leaderDeloitte Consulting LLPmsoderberg@deloitte.com Matt JosephsonPrincipal and US hospitality leaderDeloitte Consulting LLPmjosephson@deloitte.com Maggie Rauch Upasana Naik Transportation, hospitality,and services research leaderDeloitte Services LPmagrauch@deloitte.com Assistant managerTransportation, hospitality, and servicesDeloitte Consumer Industry Centerupnaik@deloitte.com Methodology An independent online research panel was used to survey 3,896 Americans, representative by age, income,gender, and geographic region. Of these, 2,099 respondents who are planning to travel between Thanksgivingand mid-January qualified as holiday travelers. The survey has a margin of error of plus or minus two percentagepoints for the entire sample and was fielded from September 26 to October 3, 2025. About thesurvey Definitions Income tiers Low-incomerespondents are those with household income under $50,000;middle-income, $50,000to $99,999;high-income, $100,000 or more; andultra high-income,$200,000 or more.Cautious-classtravelers are those with $100,000 or more in household income who report that their householdfinancial situation has trended downward compared to one year ago.Comfortable-class travelersarethose in the $100,000+ group who feel better about their finances. Generations Baby boomersare those born between 1946 and 1964;Generation X, between 1965 and 1979;millennials, between 1980 and 1996; andGeneration Z, between 1997 and 2012. Laptop luggers and disconnectors Among respondents, 1,458 travelers are employed full-time, part-time, or on a contract basis. Thosewho plan to work during their longest trip of the season are consideredlaptop luggers, while thosewho do not plan to work aredisconnectors. Thank you The authors would like to thankRohith Alluri ReddyandAnand Kumarfor their contributions to this report. A relatively brighter financial outlook among young Americansmay also be contributing to the arrival of a notable milestone:For the first time, Gen Z and millennials are expected to makeup half of the traveling public this holiday season. Theseyounger generations plan to take more trips than oldergenerations, and about one in three travelers this holidayseason are expected to come from the highest-spendinggeneration—millennials, who have an average holiday travelbudget of $2,602. Travel continues to hold a treasured place in holiday plans, butmany Americans are holding their wallets a little closer this year.Financial concerns appear to lie at the root of several indicators ofa softer season, despite continued enthusiasm for travel. Executivesummary For the first time in at least five years, more than half of surveyedAmericans plan to take trips between Thanksgiving and earlyJanuary. However, most of that increase comes from peoplestaying with friends and family rather than in paidaccommodations. The signs of softness don’t stop there. Plannedtrip length and frequency, as well as travel budgets, are all downcompared with last year. With fewer trips and more conservativespending, travel providers could see a weak winter in metricssuch as airline load factors, hotel revenue per available room, andactivity bookings. By most measures, 2025 appears likely to be alittle less busy than 2024. The growing influence of younger travelers is accelerating thegrowth of newer tech platforms in travel research. Amongrespondents, millennials are leading generative AI adoption,which has grown by 1.5x since 2024. More than half of Gen Zrespondents say they use short social video platforms for travelresearch. Even in a season marked by softer spending, many plan tocontinue to shell out for the comfiest seats and the finestrooms. One in four respondents to the survey meet Deloitte’sthreshold for luxury travelers.**They are twice as likely to bookfirst-class air tickets, and when choosing a hotel, they placegreater weight oncustomerservice and loyalty memberships. Assuppliers pursue frequent and luxury travelers, they are well-advised to balance programmatic loyalty with delivering on highexpectations of customer experience and personalization. Ifpockets of travel demand continue to face pressure, winningthese travelers’ engagement will bring a much-needed liftduring the holiday season and into the year ahead. Und