百加得鸡尾酒趋势报告2026

MACRO TREND ONE:AFTERNOONSociety rhythms return, a new drinkingritual is rising to meet themoment: the daycap. Swappingcocktails – forming part of the new era’sburgeoning “sweet treat economy.”As circadian rhythms recalibrate, the daycap looks set to keep pace withthe nightcap, championing balance,micro-celebration, and a fresh senseof what feels "earned." intention.”Sean Kerry, Vice Presidentfor Global On-Trade, Bacardi the way for smaller, sweeter, andmood-driven pleasures – from NEW RHYTHMS, Forget the “sober generation” labelNew Routines with post-work bookings coming outon top. In the UK, the average dinnerreservation now sits at 6:12 p.m., withjust 2% bookings made for after 9 p.m.1And it’snot justindoors.Rooftop spots – Gen Zers are still enjoying cocktailserves, just on their terms. Whiletheir alcohol spend matchesother age groups, their habitsreflect a cultural shift: earlierevenings, mindful indulgence,and casual imbibing. Withcocktail moments startingThis shift signals the arrival of thedaycap – the afternoon and earlierevening answer to cocktail indulgence.It’s a preference set to gain tractionfor 2026, where around one-third of Valencia are curatingcocktail menus designedfor golden hour sipping consumers in Germany, Spain, Canada,and the UK are set to opt for the serve.The Netherlands is more enthusiasticstill, where nearly half of Gen Z aremore likely to opt for the daycapover the traditional nightcap.Brands and venues are jumping onand tastebuds. The venue’sA Tea in Tuscany cocktailcombines MARTINI®Fiero, MARTINI® RiservaSpeciale Rubino, BOMBAYSAPPHIRE®, bitter orangeand black tea.The rise ofal frescoterracesin city hotspots is anchoring feature thanks to its popularity.Barcelona, Berlin, London, and Vienna. SNACKABLEToday’s drinkers are trading volume for vibe, embracing small-format Bars like Rubí in Mexico City are leaninginto the trend with sweet, playfultwists like a tequila-laced ST-GERMAIN®Spritz, finished with grapefruit andlychee soda for extra sweetness. InParis, Remy Savage’s Bar Nouveau goesone step further, serving the NouveauRamos with GREY GOOSE® vodka,vanilla yogurt, peat, ST-GERMAIN® Think of it as cocktail culture’s answerto the sweet treat: refined, intentional,with just the right hint of indulgence.Whether served icy-cold in twostages or paired with a candy-sizedcombinations like BOMBAY SAPPHIRE®Premier Cru gin with nitro-infused shisoleaf, NOILLY PRAT® and orange bitters,or PATRÓN® Silver, tomato aquavit,ST-GERMAIN®, and basileau-de-vie. cocktails that deliver flavor, ritual, and reward – in a treat-sized serving.From mini Martinis and low-ABV sippers to dessert-and-drink pairings,bars are tapping into a culture of measured pleasure. for mini Martinis and serves is allowingvenues to combat consumers’ numberone cocktail ick: not cold enough.Highlighted by 54% of consumersin Mexico, 50% in Spain, 49% inFrance, 44% in Germany, 40% in theNetherlands, 38% in Canada, and 26%in Australia (Bacardi GCS).elderflower liqueur, and soda water.Together, mini formats and sweetprofiles are pointing to a cocktailculture that’s colder, lighter, moreplayful – and built for its high ABV, is being reimagined inminiature form – a serve that staysice-cold, while delivering the samesignature flavor profile and timelessappeal of its full-sized counterpart.The format taps into shifting habits,with 43% of younger Spanishconsumers planning to drink moreFunction meets flavor, with consumersincreasingly opting for a palette that new rhythms of mirrors the late afternoon pick-me-up:the sweet treat. Globally, fruity andsweet flavors reign supreme asthecocktail flavor of choice. Fruity is rankednumber one by 63% of respondentsin India, 60% in Germany and 59% inthe UK, while sweet comes out on topin Mexico (58%) and the U.S. (52%), UK, Manchester’s Blinker Bar offers aSmaller Serves menu featuring miniMargaritas, Martinis and its signatureSnaquiri cocktail, made simply withBACARDÍ® Carta Blanca, citrus blendand sugar. Elsewhere, Boston’s Birdsof Paradise serves up a monthly miniMartini menu in collaboration withguest bars around the city. Theseaccording to the Bacardi GCS.This preference is signaling theresurgence of dessert-inspired serveslike the Piña Colada, named the number three top global bar call for2026 (Bacardi GCS). Consumers are bringing their daytime tastes into the evening, favoring mixers andREFRESHMENTSRitual cocktails that mirror their lifestyle preferences. From kombucha and matcha-infuseddrinks to apothecary-inspired bars focused on intentional rituals, the boundarybetween daytime refreshments and nighttime indulgence is fading. earlier hours and lighter occasions. At RosewoodAmsterdam’s Advocatuur Bar, drinks like theUprising – PATRÓN® Silver tequila with smokedcherry, cocoa, clarified milk and ginger beer –balance complexity with drinkability. Its Lady ofJustice blends GREY GOOSE® vodka with rhubarbliqueur, fortified mango and lychee, creating acocktail that sit