2026年值得关注的功能性成分

The future isfunctional The wellness boom isn't a passing trend–it's acultural reset. US consumers now expect functional ingredients to bebaked, blended and brewed into everything they eat anddrink. Nootropics, proteins and prebiotics have escaped thesupplements aisle and are now taking over the supermarket. In this report we explore three important wellness spaces andthe functional ingredientsto watch out for in 2026. Authors Cara TimmsInsights Associate, Black Swan Data MichaelaOnckerSenior Consultant, Black Swan Data Adam MillwardConsultant, Mintel Emma SchofieldAssociate Director, Global Food Science, Mintel Signals fromsupplements TheVitamins, Minerals and Supplements(VMS) category is like an early testingground for functional ingredients. Before prebiotics disrupted the soda space or proteininvaded the snack aisle, they were pills and powders, gelsand gummies. We cananalyzethe VMS category to predict the nextgeneration of functional ingredients to permeate food anddrink. Black Swan Datais now part ofMintel Delivering the mostcompleteandpredictiveview of consumerbehavior. Mintel understands markets and categories, howthey areevolving and why. Black Swan predicts what consumerswant next.Together, we turn early trend signals into opportunity spaces and opportunity spaces into winning products on shelf. MuscleBuilding &Recovery Evolving exercisegoals:from fitness tolong-term wellness Consumers' fitness journeys areshifting awayfrom building muscle torestoring,repairingandsustaining the bodyfor long-termwellbeing. 30%of US consumers who usesports/performance drinks do sofor workout recovery.1 22% of US consumers of non-alc.beverages say benefits that helpthemrecover from physical activityare key when choosing them.2 Black Swan'sdata explained METRICS Trend PredictionValue(TPV)Scores and ranksevery trend based onitsfuturegrowth potential. Predictivedata, methodologyandmetrics. Conversation VolumeTotal number of unique posts overatwo-year timeframe. How does it work? Our platform retrieves all therelevantconsumer posts in a category;in this example,+6 millionposts related toVMSin the USA. The year-on-year increase or decreasein conversation volume around a trend. We use AI and data science to isolate all theindividualtrending topics andbehaviorsandunderstand how theycluster and ladder-upinto category growth drivers. This dynamicsegmentation frameworkisrefreshed monthly and evolves as consumersand thecategory evolves. What's trendinginVMS? USA VMS(Aug 2023–Aug 2025) Consumer needs are shifting awayfrombulking upandbuilding muscletorecoveryandrepair. On the trend maturity curve, we've plotted12keytrends associated with Muscle Building & Recovery. Trends related toBulking UpandBuilding MuscleareMature, meaning they arebig conversationtopics but no longer fast-growing. Instead, conversations around supplements thatBoost RecoveryandAid Tissue Repairareon the rise(andin theGrowingphase). Why? It reflects a general movement to wellnessover performance. Consumers don't want muscle cramps and otherpost-workout discomforts to interrupt their holisticwellbeing. Have these trendspermeatedfoodand drink? In short, yes. When we do a similaranalysis in Snacking andBeverages,we see trends related topost-exercise recoveryare alreadywell established. Recovery products are already Mature, thanks to the proteinboom and brands likeClif BarandQuest Nutrition. But in the Emerging and Growing phases, we see there’s stillspace to target specific needs, likemuscle maintenanceandtissue repair. Looking at the posts behind these trends, a tension appears:consumers see supplements as morescience-backed, whilesnacks and drinks feel moremarketing-led. To be credible, brands need to bridge the gap betweenreal efficacy, scientific claims and bold branding. Ingredientsto watch Collagen Peptides Collagen can behydrolyzed(broken down) into smaller pieces called collagenpeptides, which may be easier for the body to absorb. Some research suggests that taking collagen through food, drinks or supplementscould supportskin,boneandjoint health. In the US, collagen peptides are often used in products promotingskin,hairandnailsoranti-ageingbenefits. Launches Because collagen is linked to bones and joints, there’s potential to use it more insports nutrition for recovery. Ingredientsto watch Creatine Creatine is produced in the body from amino acids and is mostly storedin muscles and the brain to help supply energy. Like other sports nutrition ingredients, creatine supplements mayboostathletic performance. Among launches of creatine products in the US,61%highlightenergy,41%focus onweight and muscle gainand36%mentionbrainornervous system benefits. Launches For food and drink brands, creatine is a simple way to turn products intoperformance-boosting,recovery-friendlyoptions. Ingredientsto watch Oat Protein Oat protein comes from the oat grain and is still rare in the US–64%oflaunches are inEurope