2025年人工智能投资回报率：智能体如何开启下一波AI驱动的业务价值

The ROI ofAI 2025How agents are unlocking the next wave of AI-driven business value. As the AI hype settles, the conversation has shiftedExecutivesummary seeing real returns. They’re using agents to improvecustomer experiences, free up employees forsmarter work, and give departments like marketing,IT, and HR a productivity boost. This ROI helps justifybigger investments and get leadership on board fora broader AI scaling strategy.For leaders charting their AI strategy, this report to value. Leaders are no longer asking if they shoulduse AI, but how they can scale proven use casesand build sophisticated AI agents for business value.Our latest research confirms this fundamental changein business mindset.We have seen AI evolve from predictive to generative. 88%of agentic AI early adoptersare now seeing a positive Now, we’re in the agentic era, where AI agents canindependently execute tasks and make decisions—under human guidance and guardrails. At Google,we think of AI agents as systems that combine theintelligence of advanced AI models with access to tools,so they can take actions on your behalf and under yourcontrol. And while this technology is already helpingpeople get more done, many companies are still in theearly phases of agentic maturity. ROI on gen AI1Agentic AI early adopters: n=460; Question text: In what timeframe do you expect genAI to deliver return on investment (ROI) to the following areas of your business? blueprints the strategies of successful early adoptersto help you turn agentic AI into tangible business results.Oliver Parker1 Key insights Data privacy andsecurity is the top Aboutthis report This second annual report is basedon a survey of 3,466 senior leadersof global enterprises ($10M+ revenue),conducted by Google Cloud andNational Research Group.It provides a comprehensive benchmark of the impact of gen AI on business and financial performance.Unless otherwise noted, all statistics in this report are derived from the survey and only include those whoare using gen AI in production. Methodology 16-minute online survey with a totalof 3,466 business leaders. business leaders, including:940CEO, CIO 1,097CFO, CMO, CTO768CISO, CDO, CSO, COO,Director of Digital Strategy, VP of IT661IT Director, Head of Innovation, Director ofCustomer Experience/Service, Marketing Director * Markets shown in aggregate as MEA regionCanadaGermany200175175177117117NordicsJapanIndia118116350South KoreaTaiwanMexico1161835IndonesiaSaudi Arabia*Turkey*7407South Africa*UAE*Qatar* full-time employees100 annual revenue$10M manufacturing and automotive, healthcare and life sciences, telecommunications, and public sector Table ofcontents 07The agentic shift 215 proven areas where AI is delivering ROI 38Investment trends for an AI-ready future The agenticshift01 AI agents haverapidly emergedas the nextcompetitive frontier of executives state their52% organizations using gen AInow also leverage AI agents8 from simple chatbots to complex, multi-agent systems that canindependently manage complex workflows.This marks a fundamental shift from AI that simplyassiststo context, and objectives to independently plan, reason, andperform tasks with access to data function call APIs andcan interact with other AI agents if needed. These can bepre-built or in-house built agents. AI that canoperate independentlyunder human control andguidance. Organizations that are adopting this technologyearly—backed by executive commitment and increasingfunding—are establishing a significant competitive advantageand providing a blueprint for success. Levels of AI agent maturity Level 2AI agent applications Simple tasksLevel 1 AI agents are applicable across a wide variety of use cases, and I believe every businesshas workflows where agentic AI can delivermeaningful value. It accelerates existingprocesses, driving measurable business impact.” CTO, Wayfair AI agentshave arrived For humans, time isinvaluable. AI can amplifypeople’s work to save thattime. We’re entering an erawhere humans and machineswill have a truly symbioticrelationship.”Velit Dundar Though its core technologies were largelytheoretical just a year or two ago, agenticAI is already in widespread deployment—deeply integrated across industries andaround the world. 39% launched more than 10 AI agents9 VP of Global eCommerce, Radisson Hotel Group The adoption of AI agents is acceleratingThe globalfootprint ofAI agents AI agents can supporthumans behind the scenes,and all of that supportultimately translatesinto improving financialperformance.” at a remarkable pace—now rapidlyappearing in organizations of every size,sector, and location.The consistent emergence of AI agents across diverse organizational types points to a powerful, developing trend toward widespread use.However, the application of AI agents varies by region, as different business imperatives inform the most valuable tasks for agents totake over. Regional priorities shape where