2025年人工智能投资回报率：智能体如何开启下一波AI驱动的业务价值

The ROI ofAI 2025 wave of AI-driven business value. Executivesummary to value. Leaders are no longer asking if they shoulduse AI, but how they can scale proven use casesand build sophisticated AI agents for business value.Our latest research confirms this fundamental change seeing real returns. They’re using agents to improvecustomer experiences, free up employees forsmarter work, and give departments like marketing,IT, and HR a productivity boost. This ROI helps justifybigger investments and get leadership on board for 88%of agentic AI early adopters Now, we’re in the agentic era, where AI agents canindependently execute tasks and make decisions—under human guidance and guardrails. At Google,we think of AI agents as systems that combine theintelligence of advanced AI models with access to tools,so they can take actions on your behalf and under yourcontrol. And while this technology is already helping are now seeing a positiveROI on gen AI1 blueprints the strategies of successful early adoptersto help you turn agentic AI into tangible business results.1Agentic AI early adopters: n=460; Question text: In what timeframe do you expect gen Key insights Aboutthis report This second annual report is basedon a survey of 3,466 senior leadersof global enterprises ($10M+ revenue),conducted by Google Cloud and of gen AI on business and financial performance.Unless otherwise noted, all statistics in this report are derived from the survey and only include those whoare using gen AI in production. Methodology 16-minute online survey with a totalof 3,466 business leaders. Upper-level, senior executive, and C-suitebusiness leaders, including: 9401,097CFO, CMO, CTO768CISO, CDO, CSO, COO,Director of Digital Strategy, VP of IT annual revenue$10M full-time employees100 manufacturing and automotive, healthcare and life sciences,telecommunications, and public sector Table ofcontents The agentic shift 215 proven areas where AI is delivering ROI Investment trends for an AI-ready future Your next steps The agenticshift01 AI agents haverapidly emergedas the nextcompetitive frontier of executives state their52% organizations using gen AInow also leverage AI agents8 from simple chatbots to complex, multi-agent systems that canindependently manage complex workflows. context, and objectives to independently plan, reason, andperform tasks with access to data function call APIs andcan interact with other AI agents if needed. These can bepre-built or in-house built agents. AI that canoperate independentlyunder human control andguidance. Organizations that are adopting this technologyearly—backed by executive commitment and increasingfunding—are establishing a significant competitive advantage Levels of AI agent maturity AI agents are applicable across a wide variety of use cases, and I believe every businesshas workflows where agentic AI can delivermeaningful value. It accelerates existing CTO, Wayfair AI agentshave arrived For humans, time isinvaluable. AI can amplifypeople’s work to save thattime. We’re entering an erawhere humans and machineswill have a truly symbiotic Though its core technologies were largelytheoretical just a year or two ago, agenticAI is already in widespread deployment—deeply integrated across industries and 39% launched more than 10 AI agents9 VP of Global eCommerce, Radisson Hotel Group The globalfootprint ofAI agents AI agents can supporthumans behind the scenes,and all of that supportultimately translates The adoption of AI agents is acceleratingat a remarkable pace—now rapidlyappearing in organizations of every size,sector, and location. types points to a powerful, developing trend toward widespread use.However, the application of AI agents varies by region, as different business imperatives inform the most valuable tasks for agents totake over. Regional priorities shape where these agents show upfirst—in Europe, for example, AI-enhanced tech support is a keypriority. Meanwhile, JAPAC respondents indicated customer serviceas their organization’s top agentic AI use case and LATAM ranked AI agent adoption rates By org size By region* 500–999 full-time employees1,000+ full-time employees Financial servicesMedia and entertainmentTelecomHealthcare and life sciencesManufacturing and automotive LATAMEuropeJAPAC AI agent use cases in action From customer service and marketing to securityoperations and tech support, AI agents are helpingpeople get more done—handling the tedious tasksso they can focus on the work that matters to them. Regardless of the industry or your customer base, your competitors will use AI agents.Therefore, you must find a way to use it toyour competitive advantage.” AI agent adoption variesacross industries While AI agents are being deployed broadly,every industry has its own priorities—ascompanies put investment into the use casesthat deliver the most significant impact. There are opportunitieseverywhere for AI agentsacross the media and