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Strategic Gears|Prime Time for Sustainable Tourism in KSA The Key Takeaways Introduction 4Context4Aim and Scope5Tourism in Saudi Arabia6Environmental Sustainability7Socioeconomic Sustainability11Governance Sustainability17Looking Ahead: The nudge towards sustainability21References24 Saudi Arabia has been embarking on one of the region’s most ambitious tourism transformations, showcase how sustainability, heritage preservation, and local job creation are being integrated intogrowth plans. As the Kingdom targets 150 million visitors and hosting major global events like theWorld Cup, embedding sustainability standards across the tourism value chain will prove consequential productive tourism resources.Diriyah provides amodel that can be replicated: preserve historicalassets, reintegrate them into urban life, andactivate them for cultural and economic returns.This approach supports national identity, job domestic travel with inbound flows accelerating.Domestic trips reached 86.2 million in 2024,forming the backbone of demand. Inbound arrivalsare rising as visa rules ease and air connectivity Between 2019 and 2024, total tourism expenditurerose 83%, compared to 77% growth in arrivals.Domestic spending increased by 89%, supportedby a 63% rise in inbound spending. Policy measuressuch as visa reforms, route incentives, and flagship are gradually influencing market behavior.Tadawul’s 2021 ESG Disclosure Guidelines and theCMA’s 2025 Sustainable Finance Framework, whilevoluntary, encourage listed companies to reportmaterial ESG factors, obtain external reviews,and publish post-issuance impact updates. These scaling remains a challenge.AlUla’s conservation-first planning, NEOM’sclean-energy infrastructure, and Diriyah’s heritage reintegration modeldemonstrate that low-impact design can coexist with growth. The next stepis applying verified standards for emissions, waste, and biodiversity across Tourism is rapidly becoming a central pillar of Saudi Arabia’s diversifying economy and non-oil transformation. Renowned for its job-creating potential and its historical and cultural depth, the sector isbeing developed under a structured, sustainability-driven framework. The 2019 National Tourism Strategy established sustainability as a cornerstone, ensuring that growthin tourism aligns with environmental protection, socialinclusion, and responsible investment. These objectivesbuild on the broader Vision 2030 commitments, through Having already made significant progress toward its long-term sustainability ambitions through coordinated public and private initiatives, Saudi Arabia is now entering a phase of implementation and performancemeasurement. This report examines how Environmental, Socioeconomic, and Governance principles are This report looks at Saudi Arabia’s tourism sector through three pillars of sustainability:environmental, socioeconomic, and governance. Together, they offer a full picture of how the Kingdom is shaping tourismgrowth in line with Vision 2030 and the UN Sustainable Development Goals by showcasing how policy, The framework positions the environmental and socioeconomic dimensions as the core outcome areas ofsustainable tourism; they capture the observable impact of government policy, targeted investment, andmarket participation in reducing environmental pressures, expanding employment, and promoting inclusive This approach aligns with the United Nations World Tourism Organization’s definition of sustainabletourism, which calls for managing tourism in a way that balances its economic, social, and environmentalimpacts—both now and in the future—while meeting the needs of visitors, the industry, the environment, and host communities.1The report analyzes each aforementioned dimension individually by showcasing the framework: The environmental dimensionanalyzes how tourism development interacts with natural resources, energysystems, and ecosystems, with an emphasis on conservation,emissions reduction, and biodiversity protection. 02 to employment, income generation, and cultural vitality, with afocus on inclusion and skills development. and corporate mechanisms that uphold transparency,compliance, and stakeholder confidence. It includes public-sector regulation—such as the Tourism Law, visa systems,and inter-agency coordination—as well as ESG obligations Saudi Arabia launched its National Tourism Strategy in 2019 to guide the sector’s Vision 2030 targets and As Saudi Arabia accelerates its tourism ambitions, the need to safeguard environmental and cultural assets has become a strategic imperative.This section outlines how national tourism growth is being designed in parallel with sustainable environmental practices, particularly those tiedto low-emissions infrastructure, biodiversity protection, waste and emissions management, and heritagepreservation. This approach secures a flow of tourism “dividends” that can be enjoyed by today’s visitors Saudi Arabia’s tourism destination