新加坡设计价值的衡量

Contents Commissioned by DesignSingapore Council,prepared by Desire Lines and Oxford Economics designsingapore.org Executive Summary 2025 Introduction6 34 Conclusion and Next Steps70 Credits72 Notes Appendix A: Glossary of Key Terms76 Appendix B: Suggested Indicators for Measurement81 Executive Summary Leadership amplifies returns:Senior-level (C-suite) buy-indramatically improves results—41% of organisations that havedesign champions in leadership positions reported very high Design plays a key role in shaping how organisationsinnovate, compete, and contribute to social andenvironmental goals. Yet too often, it is under-valued by Impact extends beyond profit:Design delivers broad societalbenefits, with 85% of users reporting high environmental impactand about 75% noting strong social outcomes, confirming design Strategic application varies by context:Organisations usedesign across marketing and advocacy, stakeholder experience,process efficiency, and product development. Media Design—which involves creating visual identities, building aesthetics,and communicating information—is used by 77% of respondents,making it the most widely adopted. Environment Design, which The Challenge The core problem this study addresses is the articulation ofdesign’s value across the many sectors and communities it benefits.Understanding of design’s value is fragmented, communicationis inconsistent, and evidence is sparse or anecdotal. This leads Next Actions and Recommendations To embed the value of design more deeply into national andorganisational strategies, a Design Impact Framework (DIF) wasdeveloped, including real world examples, to support organisations Part of the challenge is that design is used in diverse ways — fromproduct and service development, to marketing, systems change, andenvironmental planning — by actors who don’t always speak the same DesignSingapore Council (Dsg) aims to work with industrystakeholders to help them: Key Findings →Integrate design management at a strategic level, ideally withC-suite representation; The Value of Design for Organisations →Use the Design Impact Framework to plan, guide and assess Through our Design Use Value Survey of 270 Singapore-basedorganisations, we found strong evidence of design’s value: Universal positive impact:Over 90% of organisations using designreported positive outcomes, with more than 75% citing high impact onprofitability through revenue growth, cost efficiencies, or both. →Apply design across multiple disciplines; and →Orient towards broader national agendas of sustainabilityand care. Design maturity drives results:Organisations adopting a greaterbreadth of design achieved stronger outcomes—with 52% of thosewho adopted more than eight disciplines reporting very high impactcompared to just 20% of organisations adopting fewer designdisciplines.Maturity is also [FOREXAMPLES OF DESIGN DISCIPLINES SEEP.19]measured by the ways in which organisations use design from form Introduction The Global Context A growing body of international research demonstrates strongcorrelations between design adoption and positive outcomes. Studiesby the UK Design Council, Danish Design Centre, Philippines DesignCenter, and Organisation for Economic Co-operation and Development Design is more than just an aesthetic practice; designerscatalyse transformation. From craft and user-centreddesign to design thinking, innovation and businessstrategy, design shapes the world around us. Designerscan shape the creation of products, services, systems and Singapore’s Opportunity In Singapore, design already plays a powerful role in supporting nationaldevelopment agendas. It is embedded across government strategicplans in areas such as sustainability, digital transformation, and social The impact of design across Singapore’s economy — from designers andassociated spend on design in both design and non-design sectors — isestimated by Oxford Economics to be about five times the direct value- Despite this integration, a persistent challenge remains: design’simpact is difficult to quantify and communicate, especially regarding The Need for a Unified Approach Design is used in diverse ways — from product development to systemschange — by participants who don’t always speak the same languageor see themselves as part of a common ecosystem. Until now, there has 1Methodology The Design Impact Framework Solution To help address the challenge of quantifying design’s value, Dsgcommissioned the Value of Design Study. Its core output, the DesignImpact Framework, is a tool to support Dsg, its partners, and thewider design community in evaluating, articulating and amplifying The study was led by a consultant team from Desire Lines andOxford Economics, whose combined expertise in design strategy and The Framework provides practical guidance to different audiences— designers, clients, policymakers — on the types of indicators andmeasurement approaches they can use to ga