文化转变2026：食品饮料趋势预测

Food & Beverage Trend Forecast The industry is shifting fast: brands are rethinking howthey create, market, and sell with customers at thecenter and new technologies in hand. Thatmomentum is clear in the global conversation; thisyear, Tastewise was trusted by more than 200 presspublications, from Forbes and the Wall Street Journalto CNN and Food & Wine, to shape the future of foodand beverage culture. As our industry continues to grow and evolve, I’mexcited to share the 2026 Food & Beverage TrendForecast, our 7th annual edition. At Tastewise, we’re proud to support 150forward-thinking clients - from the world’s biggestbrands to rising innovators - driving faster, smarterexecution in food and beverage. Our $50 million raisein 2025 reflects their confidence and the momentumwe’ve built together, and the creativity andsophistication our clients bring keep us at the cuttingedge. Letterfrom theCEO The takeaway for 2026 is clear: the brands thatembrace these shifts with agility and vision won’t justkeep pace. They’ll define what comes next. Progress today comes from blending human insightwith artificial intelligence. Human expertise revealsthe nuances that drive consumer connection, while AIdelivers the scale and speed to act. Together, they’resetting a new standard for resilient, defensiblebusinesses in a market defined by constant change. All the best for 2026,Alon ChenCEO & Co-founder, Tastewise 2026’s food & beverage trends Food as IdentityReconnection 28page 8page Lifestyle Power Plays Snackified SeafoodMade-to-order MindsetPortion Play The Anti-fake SteaksQuiet LuxuryRegional Roots 20page 38page The New Body OS Sensory Maximalism GLP-1 Pantry 2.0Baby-Boosting BitesDigital Brain Fuel The Great Texture Boom (Crack, Pop)Foam as FunctionBolder Breakfast Bowls Our methodology Real-time consumer andoperator insights What people want on their plates changes fast. To stay ahead, we dive into the deepermotivations behind emerging trends to explore the “why” behind consumer decisions. Thisallows us to confidently identify the dishes, concepts, ingredients, and claims that mattermost to today’s consumers. Rapidly-generated,personalized content fortoday’s market Understanding this "why" empowers brands to spot, and define, the next "what" - a strategythat anchors the daily practices of our customers leveraging Tastewise AI. We track billions of consumption moments across consumer, operator, retail, andnon-commercial data, then use AI to create actionable opportunities for growth. All data inthis report is sourced from Tastewise’s proprietary data unless otherwise noted. Data-backed insights on claims,trends, & behaviors throughself-serve Gen AI and AI surveys The trends identified in this report rely on several criteria.Trends must: •Surpass a critical 'consumer interest' threshold to demonstrate trend ‘stickiness’ andlongevity.•Show consistent, data-backed growth over the past 1-2 years.•Demonstrate growth and engagement across multiple data sources, includingfoodservice, home cooking, and beyond. Efficient collaboration toolsand market integrations Streamlined dashboards tosave time and boostproductivity Questions about the insights in this US-focused report? Reach out to info@tastewise.io. In review: Tastewise’s 2025 trendpredictions Hydration Heroes1.95B Filipino Cuisine+20% PepsiCo’s $1.95B Poppi deal, plus launchesof Pepsi Prebiotic Cola and Coca-ColaSimply Prebiotic, made prebiotic sodas a2025 breakthrough Pandan lattes growth in consumer interest.From NYC ube donuts craze to Jollibee's NorthAmerica breakfast line, Gen Z demand madeFilipino flavors mainstream. For the past five years, our trendpredictions have hit the mark;2025 continues the pattern. Of soil discussions grew in restaurants.+10% in consumer convos. 500M productpacks with carbon labels.+26%Wine Sustainability Asian Street Snacks+44% +9.5YOYCeltic Salt & Hydration Electrolyte mixes grew from $39.9B in 2024 to$43.7B in 2025, driven by growing demandfor salty hydration formats like powders.Celtic Salt named a top Tik Tok sleep hack;now a featured SKU in Hydrant & ElementalLab’s nighttime hydration mixes. Increase in street snack menu items inrestaurants nationwide. Japanese strawberrysandos & katsu sandos went viral atCoachella and H-E-B. Trader Joe’s debutedfrozen okonomiyaki + katsu onigiri. Hawaij & Black Lime+150% GLP-162.9B Hormone Health163B Size of the GLP-1 receptor agonist market in2025, fueled by drugs like Ozempic, Wegovy,and Mounjaro. Kroger shelf tags forGLP-1-friendly products. Hawaij consumer interest YoY. Menus up92% with new café & coffee adoption.Black lime named a “Flavor of the Year” byYankee Magazine. Diaspora Co. + NYTCooking spotlight hawaij as the nextturmeric-style pantry staple. Women’s health supplements are surging,reflecting growing consumer focus onhormone balance, menopause, and overallwellness. Brands like Supergut, Thorne, andRitual launched hormone awaresupplements. T