2026年上半年趋势与策略洞察报告

Welcome to the all-new insights and strategies report broughtto you from the team at FCM Consulting. Our purpose with this new bi-annual report is to provide strategic forecasts fortravel program managers. We’ve curated actionable strategies and considerationswhen analyzing the impact of market dynamics on availability, costs, and demand. This edition focuses on two trending topics. The first is the implications of geopoliticalinstability on corporate travel and how organizations should be preparing. The secondis the transformative potential of artificial intelligence (AI), featuring insights fromdistinguished industry experts on integrating AI effectively into travel programs.I hope you agree that Ian Spearing, Colleen Kearney and Daniel Senyard sharedsome interesting viewpoints and I encourage you to watch our discussion! You’ll also find industry updates from region and by sector, namely aviationand hotel. Jason Kramer, our Airline Practice Lead, talks about the increase inimportance of ancillary revenue to airlines and what this means for corporateagreements as we know them. In hotels, Rachel Newns, our Hotel PracticeLead, talks about managing the delicate balance of last room availablerates vs. dynamic pricing in a market where we see hotel costs rising. The regional deep dives offer great insight for any global buyer and travelmanager who wants to unpack the narrative behind the numerical data;For example, tackling tariffs from the U.S. and their domestic impact,through to the consequences on Africa’s markets and trading. An invitation We hope you enjoy the report and find it a valuable resource for stayingahead in the fast-evolving landscape of corporate travel. Contribute to future editions of this report andmaybe even participate in expert discussions. Jo Lloyd Share topics and trends you wish to seeexplored tojo.lloyd@uk.fcm.travel Global Head of Account Management and FCM Consulting Behind the insights:The expertsdriving change Felicity Burke Jo Lloyd Ashley Gutermuth Global Head of AccountManagement and Consulting Head of Consulting, Asia Pacific Head of Consulting, Americas With 30 years in business travel, Felicity isa results-driven consultant who challengesthe status quo to deliver savings and growth.She’s highly experienced in analyzingbusiness models, travel programs, andcompany cultures. With 15+ years’ experience across travelers,suppliers, TMCs, and airlines, Ashley leadsAmericas operations, overseeing strategicsupplier sourcing, consulting strategies, andglobal service coordination. Jo is an innovator in supplier strategy with15+ years in corporate travel, including rolesat TMCs, airlines, and corporate procurement.She founded Nina & Pinta Consulting, nowpart of FCM, and leads Global AccountManagement & Consulting. Jason Kramer Rachel Newns Juan Antonio Iglesias Global Airline Practice Lead Head of Consulting, EMEA Global Hotel Practice Lead With 30 years of experience across airlines,consulting, sales, and product development,Jason manages global air programs andbrings deep expertise in managed airsolutions to clients worldwide. With 15+ years at Flight Centre Travel Group,Rachel leads innovation and standardization inFCM’s accommodation programs. She led therevitalization of FCM UK’s hotel program andnow drives the global development of FCM’saccommodation strategy. Juan focuses on turning client partnershipsinto consultative relationships, leveraging hisexpertise in supplier negotiations and projectmanagement to build efficient travel programsaligned with company goals. Contents Global trends & insights29Americas31Europe33Middle East & Africa37Asia38Australasia The AI opportunity in managed travel 09Geopolitical instability and its impact 14Aviation industry insights – Prepare yourancillary strategy for 2026 40Appendix 20Hotel industry insights - Balancing revenueand guest experience Trends & Strategies for H1-2026 The AIopportunityin managed travel to strategic calm It’s 3:00 AM in Frankfurt. A corporate traveler’s connecting flight has just been canceled, the next availableseat isn’t until the following afternoon, and a critical client meeting hangs in the balance. Situations like this happen every day in managedtravel. But imagine if, within minutes, an AI-drivensystem could rebook the traveler on an earlierconnection, secure a hotel within walking distance,update their itinerary, and send the revised plan toboth the traveler and their manager. This is the kind of operational transformation the businesstravel industry is beginning to explore. At an FCMConsulting roundtable discussion, global travel leadersdiscussed where AI is already delivering value, how toapproach it strategically, and why its future depends on thepartnership between technology and human judgement. Where AI is delivering real value For UK-based Ian Spearing, Global Travel Managerat Arcadis, AI’s potential is less about flashy futurevisions and more about solving the