技术将如何变革未来十年的旅行？

travel in the nextdecade? Contents Closing Part 1: Industry and Technology Overview Setting the scene Part 2: The end-to-end journey 42The booking experience47The corporate travelbooking experience53The check-in experience59The security experience63The pre-boardingexperience67The in-flight experience71The baggage experience75The disruption experience81The hotel experience86The loyalty experience91The payment experience96The transfer experience 11Defining Transformation23Knowing when to act30Managing Disruption 04Foreword06What’s in it for Travel andHospitality? 100Conclusion101Methodology andContributors Foreword Travel is more than just a journey Just think about how far travel has come since thefirst commercial flight took off from St Petersburg,Florida, to make the 17-mile journey to Tampa, onNew Year’s Day in 1914. Today you can fly 9,000miles non-stop from Perth to London. A similartransformation has occurred in airports. Terminalbuildings that were once nothing more than draftyconverted aircraft hangars, now have world-renowned architects competing to build them. If you think back to your last trip, whether forbusiness or pleasure, it’s easy to think of it as asingle ‘journey’. Getting from A to B. But throughout one journey there is a series ofmicro-journeys with technology at the core. This isthe job Amadeus has orchestrated for over threedecades. Together with our partners and customers,we’ve come together as a global industry aimingto deliver the best experience for travelers with theleast friction possible. Decius ValmorbidaPresident of Travel, Amadeus But that’s not to say we’ve reached the pinnacleof success. The opportunities that emergingtechnologies offer the global travel and hospitalityindustries mean we are entering a new era ofrapid transformation. There’s no denying that moving billions of peoplearound the world is a complex business. Events (suchas weather) and logistical or operational issues needto be planned for, mitigated and dealt with as if it isjust another normal day. And when you consider howmany millions of travelers have realized their travelaspirations without a hitch, you understand what animpressive job everyone in the travel and hospitalityindustries is doing day in, day out. to action. To truly unlock progress, the travel andhospitality industries must embrace an ecosystemmindset, one that breaks down silos and builds onopenness, both in technology and in collaboration.Only then can we deliver the seamless, personalizedexperiences that travelers expect and deserve. What travelers hope to achieve becauseof their travel When it comes to the Hospitality industry, a profoundtransformation is also underway. Technology is beingembraced as a strategic driver of growth, enhancingrevenue, streamlining operations, and enablingthe tailored experiences today’s guests expect.Unsurprisingly, the essence of hospitality lies inhuman connection. So, to truly elevate service levelsand enrich the guest journey, innovation must gohand in hand with the personal touches that definethis industry. Create lasting memories Delivering on hopes – andremoving friction Take a much-anticipated break from their daily routine Our research across seven markets has remindedus what travelers hope to achieve with their travel.Spending quality time with loved ones (27%) cametop of the list. As useful as video calls are, nothingcan replace the feeling of being together in person.As further evidence of what’s been called the‘experience economy’, many travelers are lookingto create lasting memories (24%) and take a much-anticipated break from their daily routine (17%).Others hope to discover and immerse themselves innew and authentic cultures and experiences (20%) –again, something that only travel can deliver. Peopleare also highly motivated to travel to improve theirwellbeing (19%). When it comes to the actual journey,22% of those surveyed said they hope for a smoothand frictionless travel experience. Hope to discover and immerse themselves in newand authentic cultures and experiences Along with our customers and partners, Amadeusis fully committed to exploring how transformativethinking and technology can help deliver whattravelers hope to achieve with the least frictionpossible. The tech space is rapidly evolving and soare travelers’ and guests’ expectations. That’s whynone of us can afford to stand still. Travel to improve their wellbeing 22% Hope for a smooth travel experience If you’re already on a journey to transform yourbusiness - you’re not alone. At Amadeus we’recontinually investing in cloud-native technology thattransforms how travel works from biometrics to AI,through modern airline retailing to overhauling thehotel tech stack and everything in-between. Transforming the travelerexperience Travel can deliver on all these hopes and aspirations,and it is the goal of every professional working intravel and hospitality to make each journey as stress-free as possible. F