未来图景：塑造未来二十五年的25大趋势

Publishedby frog, part ofCapgemini Invent Dear Reader, That’s why, for this year’sFuturescapereport, weposed five pressing questions: Here we are:a quarter of the way into the 21st century. Much has changed since the millennium began.Yet little has happened overnight, despite howsuddenly new things may seem to appear. Forinstance, we know today’s cutting-edge GenAI tools are actually the result of decades ofspeculation, testing, launching and refining.Even now, we’re still just at the beginning.AI’s full potential will remain beyond ourgrasp until we can break free from siloed appsand unite on a suitable form factor (or, morelikely,factors) designed to truly embody AI-enabled experiences. Ebb & Flow:What consumer behaviors andbusiness practices will be replaced next? Forces of Nature:How will tech, culture andbusiness impact people and planet next? Machine Visions: In what ways will AI affect ourlives that we’re not prepared for? Merging Dimensions:Which traditionallydisparate worlds will intersect next? New Horizons:What challenges will we need toovercome to stay ahead? During frog's decades of innovation, we’velearned firsthand that game-changing ideasdon’t come from new technology. It takescountless iterations, multiple prototypesand often several years to arrive at totallydifferentiated experiences. We’ve launchedproducts, services and entire businessesinspired by conversations between frogteams and our clients, between our creativesand business strategists, our industryexperts and broader society. It’s because ofthese conversations—sometimes divisive,always passionate—that we know progresscan only come from being brave enough toask the big questions. We extend our thanks to our visionary partnersfor your depth and perspective; to all of ourfrogs for sharing their curiosity and insight inthese pages and thanks to you, dear reader, forjoining us in shaping the next quarter-centuryand beyond. We hope the 25 provocationsintroduced here become starting points forfascinating discussion. Now, sit back, relax, read, muse, enjoy andreflect. And when you’re ready to talk, we’reready to hear from you. Don’t hesitate to reachout to us on social media, on frog.co/contact oranywhere else you might find frogs out in the world. Jess LeitchHead of frog North America 3MachineVisionsP. 34 12 Ebb& FlowP. 06 Forcesof NatureP. 20 MergingDimensionsP. 48 P.08P. 10P. 12P. 14P. 16Welcome to Club ClarityEffortless is the NewNormalSay No to TechnicolorOverloadTime to Take ActionMaking Wanderlust Work P.64P.66P.68P.70P.72Unleashing Zero UIBuilding EmotionalResonanceThe Power of the ParasocialOuter Space Gets CloserInnovation to the Rescue P. 22P. 24P. 26P. 28P. 30Expanding the C-SuiteThe Digital Planetary BodyBiodesign in Full BloomSourcing Energy fromBeyondBringing the Harvest Home P.50P.52P.54P.56P.58Policy of PreventionEngaging in Our NaturalLanguageThe Mind-Body ProgramBreathing Life into BlueprintsNext-Level Reasoning P.36P.38P.40P.42P.44The Selective TrustParadoxFinding Ourselves in AIMe and My Cyber SelfIntimacy, DuplicatedConfronting AI’sProphecy EBB &FLOW In the ebb and flow of humanhabits, renewed preferencesand lifestyles emerge. What iscurrently receding? What mighttake its place? Whether in ourrelationships with people, planetor technology, there is a constanttension in responding to thesedynamic shifts in human behavior. When we ebb and flow, weexperience the natural sequenceof decline and growth. To ‘ebb’ isto recede or diminish and to ‘flow’is to rise or increase; one feedinginto the other in a continuallyshifting pattern of change. We seethis in nature, in the movement oftides, the changing of the seasonsand in weather phenomena. What consumer behaviors and businesspractices will be replaced next? “While some refuse to pay apremium for beverages that don’thit the way alcohol does, there’s agrowing trend for alternatives.” Megan NesbethManaging Consultant, BusinessReinvention, frog New York Welcome toClub Clarity Is it time for the next generationof watering holes? As more people turn away fromalcohol, we foresee the rise of newthird spaces that will rewrite the rulesof consumption. The moment is ripefor forms of togetherness that offeralternatives to indulgent nights out,instead prioritizing shared interests,wellness and cultural experiences. What we're seeing OutSocial venues organizedaround vices Once popular social clubs,like Soho House,3havegone through boom-and-bust cycles, replaced byalcohol-free venues,4supperclubs5and private memberbiohacking forums.6 Running clubs and meet-upsbased around health andbiohacking are increasinglyplaying the role happy hourused to play for young adults.7 Younger generations aredrinking less1and sales ofnon-alcoholic beverageshave skyrocketed.2 Social gatherings withoutthe hangoverIn “Time-poor consumers are dealingwith infinite online shoppingchoices. AI-powered personal agentswill enable more efficient use oftime and improved outcomes fo