2024年旅游报告

"Finding new ways to simplify and enrich our customers' travelexperiences is what drives us. That's why we've commissionedour NowNext '24 Travel Report. We've acquired third-party insights, and leveraged Omio userdata, to broaden our understanding of what travellers value inthe here and now, plus what they'll want in the not-too-distantfuture. While other industries have evolved, travel remains woefullystuck in the past. Its outdated mechanics and challengingcommunications are a major source of frustration for travellers -especially abroad. This cannot continue. By streamlining travel complications, Omio continues to be atthe forefront of transforming the landscape. This report willinspire us to drag travel into modern times - kicking andscreaming if we must. Soon, there will be no barriers to travel,as Omio will ensure every journey is seamless from start tofinish." Veronica DiquattroPresident of Consumer and Supply Business Europe Themes Travel With a Capital CBoy WanderLost in TranslationSummer SuntrapThe New Travel Al-gentsTLC...Travel Loving Care TravelWitha Capital C Move over off-grid, niche locations - capitalcities are back with a bang. Omio datashows that in 2024, London, Madrid, Paris.and Rome have been the top destinations,and this trend is set to continue. But it isn't only iconic landmarks persuadingtravellers to go urban. Cultural events areother key reasons travellers are flocking tomajor metropolises. 24% travel for food 21% travel for concerts 18% travel for sport TrayeWitha Capital C In 2024, Omio bookings for capitalcities were most in demand across ourcore markets and we've seen a 51%increase in multi-modal bookings to bigdestinations compared to last year. 60% of travellers plan to visit major cities in 2025 76% of Gen Z prefer popular destinations Boy Wander Women have led the solo travel trend inrecent years, but that's about to changeas men make a comeback. In 2025, gentsin Germany, Italy, and Sweden plan totake more solo trips than in 2024. Menalso intend to spend more per trip to addluxury to their lad-ventures. Boy Wander "I'm a seasoned solo traveller and now have it down to a fine art. Mygo bagwithpassport,toiletries and chargers,meansI'm readytotravel whenever. I use travel apps to book tickets so I can keep them on my phone.Then all I need is my underwear, music, and a sense of adventure. Theeasier it is to get from A to B to C, the happier this boy wanderer is." JimChapman.LifestyleInfluencer 30% of men compared to 23%of women said they are planninga solo trip for 2025 28% of men vs23%ofwomenplantospendover2000perpersonona2025international trip Lost inTranslation Exploring a new country is exciting, but itcomes with challenges. Most travellers citelanguage barriers and navigating unfamiliartransport networks as the biggest sources ofstress. In 2025, travellers are seeking help totranslate travel. 29% of travellers struggled with foreign transport, and 12% hadtrouble booking travel in other languages 35% of Gen Z and 31% of Millennials are concerned aboutnavigating foreign transport SummerSuntrap Travel in May and September might be onthe rise but data shows that guaranteedsunshine can't be beat. In 2024, June, Julyand August were the most popular monthsto get away and 2025 won't be different :even if it is the most expensive time totravel. Kids or no kids, it seems travellerscan't escape booking holidays in thesummer. SummerSuntrap 74% of travellers in 2024 think peak summer months are the best timeto travel 76% of travellers will travel in the peak summer months 42% of Omio bookings were made for the peak summer months in 2024 The NewTravelAl-gents Al was everywhere in 2024, andsavvy travellers are increasingly turningto technology to organise their trips.Most reported using Al for destinationsuggestions and social media, especiallyInstagram, TikTok, and Pinterest, playeda major role in travel inspiration. Techdoesn't just stop there - travellers rely onapps to book and navigate from A to B to C The NewTravelAl-gents 28% of travellers said they would consider using Al-poweredtravel platforms to suggest destinations in 2025 45% of travellers said they got their travel inspiration fromsocial media +4% of travellers said they would use Al to plan and book travein 2025, compared to 27% in 2024 48% of Millennials and Gen Z and Gen Z will use Al to plan and book trips in2025 compared to 31% in 2024. TLC...TrayeLoving Care Sustainable travel will remain a priorityin 2025. Over-tourism isn't going awayanytime soon, but travellers plan toreduce their footprint by avoiding bigconglomerates and supporting localbusinesses. Destinations offering greenersolutions, like cutting plastic waste, areespecially appealing to Gen Z. TLC...TrayeLoving Care 58% of travellers are more likely to travel to places that incentivisesustainable travel 69% of Gen Z are the generation most likely to travel to places thatincentivisesustainabletrav