2026年世界人寿保险报告：从传统寿险到生活保障型保险的范式演进

Rethinking relevance for the under 40s 03Foreword 04 06 Executive summary Executive strategicconversations Table ofcontents 26 16 08 Navigating the challengesof long-term demographicand economic shifts Transforming vision intoreality: A bold new futurestarts here Crafting a strategicframework to drive growthin the under-40 segment 35Methodology 36 34Conclusion Partner with Capgemini Life insurers are faced with macroeconomic uncertainty, slowgrowth, and intensifying competition, and transformation isn’t justan option – it’s a strategic necessity. The question isn’t simply howto provide stronger protection in more efficient ways, but how tobecome a meaningful, value-adding partner throughout people’slives. New demographics and evolving lifestyles require a richer valueproposition – one that provides value that is immediately accessible,rather than benefits that only pay out after decades. The time hascome to evolve from ‘life insurance to insurance for living’. We believe organizations that embed living benefits as core valuepropositions, deploy technology-enhanced advisory models, andforge strategic ecosystem partnerships can build stronger clientrelationships and compete successfully in this market. Executives havean opportunity to lead this transformation by championing innovationin product design and distribution strategies that enable sustainablegrowth. The insights and recommendations in our report are designedto help insurers re-establish relevance with younger consumers andcapture new market opportunities while closing critical protection gaps. Foreword Senior industry executives recognize the need for transformation.Many have been thinking about these issues and opportunities foryears. But the urgency has never been higher, as the CapgeminiWorld Life Insurance Report 2026 confirms. Developed inpartnership with LIMRA and Future4care, and leveraging their deepindustry expertise, this year’s report highlights how demographicshifts have made engagement with younger consumers animperative for life insurers. The inputs from our executive strategicconversations made it clear that the competitive landscape has beenfundamentally – and forever – altered. Our report leaves insurers with thought-provoking questions aroundcustomer engagement, organizational capabilities, and competitivedifferentiation. We hope you find our actionable insights helpful as youdevise new growth strategies to navigate demographic changes. Whilethe path forward might vary based on current strategic position andcapabilities, all carriers face pressure to act decisively – because thetime to reshape life insurance for the next generation is now. Our research reveals a critical disconnect: 68% of consumers under40 recognize the importance of life insurance, yet adoption remainslow due to outdated value propositions. These consumers, shaped bydigital-first experiences, demand personalization, flexible offerings,and tangible value delivered consistently over time – increasinglychoosing other investment options and wellness solutions overtraditional life insurance. The solution lies in transforming lifeinsurance from a passive product into an active financial tool thatpromotes long-term wealth creation as well as immediate wellbeing. Kartik Ramakrishnan CEO of Capgemini’s Financial Services Strategic Business UnitMember of the Group Executive Board The executive strategic conversations in this year’s report feature representatives from top insurance companies, tech firms, and industryexperts. We appreciate their time, experience, and insights, which helped shape our report. Executive strategicconversations Insurance firms Marta Graça FerreiraCEOReal Vida SegurosSA Paul Bonroy Eric FéronDeputy CEO and ChiefTransformation OfficerCrédit Agricole Assurances Head of Value ChainIndividual Life and Health,BelgiumAllianz Benelux Roger OdleEVP, Head of Insurance Aaron SeurkampPresident, Protection andRetirement DivisionProtective Life Tiago VieiraDirector of Operations andTechnologyBrasilseg Companhiade Seguros and DistributionAuto Club Group AAA Devendra ManeEVP – Head Strategyand SupportShriram Life Insurance Mohit GargChief of Strategy andHead ProductsPNB MetLife Executive strategicconversations Technology leaders and industry analysts Suhas Krishna Jeffery Williams Albane BauleGlobal IndustryStrategist – InsuranceSalesforce Managing Director, InsuranceIndustry AdvisoryMicrosoft Principal, DigitalStrategy GroupFinancial Services andInsuranceAdobe Aaditya JainPartner, BFSIEverest Group Agnès De LeersnyderCEOFuture4care Bryan HodgensSVP, Head of ResearchLIMRA Laura MurachResearch Director,Distribution ResearchLIMRA The life insurance industry is at a critical juncture. Long-termdemographic changes, macroeconomic challenges, and shiftingconsumer expectations are transforming the market. As the globalpopulation ages, the greatest growth opportunity involves insurance forliving – offering benefits that