2025年排灯节脉搏：Z世代与千禧一代购物趋势

TheDiwalipulse2025:GenZandMilenniashopping trends Jncover insightsintohowurbanIndianGen Zandmillennialsplan to shop in 2025. just in time for the festive season fResearch reality Powered bytheYouGov panel Thc insights in this report are fueled by YouGov's consumcrresearch panel,which has 3o rillion registerec meribers fror55+ markets. Every day, our members trust us with their data and opinions -enabling us to gain insights into behaviours and attitudes frompeople of all ages, backgrounds and beliefs. 55+markets Inclusion is essential for our members, our clients, and ourmission. we invest millions each year to ensure we can createtruly nationally representative online samples and access hard-toreach groups. The Pew Research Centre concluded that YauGoy "consistentlyoutperformed" other online competitor samples for accuracy. Explore our solutions Contents Festive spend outlook Most awaited sale days for Diwali 2025 Festive Checkout: Qnline vs Offline Payment Preferences Diwali shopping preferences Most considered brands by Diwali shoppers Methodology Festive spendoutlook Spend gap: Millennials lead, Gen Z hold back Millennials showstronger intentfor higher spendthis Diwalivs Gen Z Compared to last Diwali (2o24), how much do they expect tospend this year on Diwali? Urban Imndiarrmillenrials are rmorebullish spenders with 28% say a lotmore vs 19% of Gen Z. Gen Z are steadier as they are moreless" than Millerinials. Get in touch for more data Profile spotlight:Who are expecting to spend more in Diwali 2025? which of the following categories do they plan to spend more or less onthis Diwali-whether for themselves or for gifting? Sweets, style,and sparkledefine Diwallshoppingpriorities Sweets & snacks (58%) and clothing& accessories (55%) lead spendingplans for urban Indians Millernials lean harder into sweets(62%) and ethnic wear (59%3.whileGen Z balance clothing (52%) withstronger interest in electronics (26%) How do urban Indians plan to shop for Diwali in 2o25? 37%A mix of bothonline & offlineSlightly lower forCen 2 (33%) andMillc:nnials (35%) Rises to 46%among Gen Z and47% amo1gMillennials Most awaitedsaledaysforDiwali2025 Flipkart excites GenZ,Amazandraws Millennials Flipkart &Amazon rule thesale events which Diwali sale event are they most excited to shop from this year? Flipkart Big Billion Days takes thelead, especially among Gen Z where4 in 10 are most excited for theerent. While Millenrials still lean heavily onAmazon. Gen Z are spreading theirenthusiasm across Myntra, and evenNykaa's Pink Friday Sale - showing astronger pull towards digital-firstyauth-centric platforms. Festive Checkout:Online vs OfflinePayment Preferences Digital-first, but not the same: Gen Z vs Millennials in Diwali payments UPlis theundisputedeader forDiwalpayments what is their main way to pay for Diwali purchases? According to the data, women lean moreori upi for onlire purchases, while rmenare more likely to use credit cards. In offline shopping, women show astronger preference for cash, whereasmen continue to drive credit card usage Get in touch for more data Profile spotlight:Who are online Diwali shoppers in 2025? Gen Z and Millennials share similar Diwali shopping styles In 2025, bothGen Z andMillennials arealigned in theirshoppingapproach Diwali shopping styles that best describes their approach this year Gen Z and Millennials closely mirror theshopping approaches of Nat Rep Minimalist shopping and thoughtfulplanning emerge as comimon stylesacross all groups, while only a smallshare say they'll shop in a rush orwithout much planning Value anddiscounts topDiwali giftpriorities when choosing Diwali gifts or products, which factors matter themost to them? Millennials place slightly more weightor eco-frierdliness (34% vs 30%).cultural relevance (32% ys 28%), andpersonalization (26% vs 21%). Gen Z and Millennials are almostaligned on brand trust (31%) andemotional value (24%)r Profile spotlight:Meet the price and value driven Diwali shoppers Most consideredbrands by Diwalishoppers Top 5 mostconsideredbrands by urbanIndians Top 5 mostconsideredbrands by urbanIndians Build acomplete pictureof your brand Gain a deep understanding of your brand health and performanceagainst top competitors in your industry with YouGov's brand andcampaign tracking solutions. Track key metrics. measure campaign effectiveness. and accessreal-time insights into what people think, feel, and say aboutyour brand. Explorebrandtracking Top 5 mostconsideredbrands by urbanIndians Top 5 mostconsideredbrands by urbanIndians Consumer electronics & smartphones Methodology The insights in this report have been sourcecvia YouGov Surveys and YouGov Profiles. The insights in this report were sourced via YouGov Surveys: Serviced.providing rapid answers from the right audience. The survey was conducted fromi Septermber 1, 2025 -September 9,2025 with 2.371 respondents in India. The profile deep dive i