2025企业出海数字化白皮书

目录 前言......................................................................................................................................................................4 1.中国企业出海发展现状.......................................................................................................................................61.1国家政策积极支持企业“走出去”..................................................................................................................61.2新全球化新出海........................................................................................................................................72.积极“走出去”的中国企业...................................................................................................................................82.1出海热门行业............................................................................................................................................82.1.1泛娱乐..............................................................................................................................................92.1.2电商和零售.......................................................................................................................................92.1.3医药和生命科学.................................................................................................................................92.1.4新制造............................................................................................................................................102.1.5汽车与汽车科技...............................................................................................................................102.1.6金融科技........................................................................................................................................102.1.7企业服务（技能出海）.....................................................................................................................112.1.8基建材料........................................................................................................................................112.2中企出海地区分布...................................................................................................................................122.2.1亚洲...............................................................................................................................................122.2.2中东...............................................................................................................................................132.2.3欧洲...............................................................................................................................................132.2.4北美...............................................................................................................................................132.2.5拉丁美洲........................................................................................................................................142.2.6非洲...............................................................................................................................................142.3出海面临的挑战.......................................................................................................................................152.3.1政策和法规.....................................................................................................................................152.3.2地域和文化.....................................................................................................................................152.3.3供应链和数字化...............................................................................................................................162.3.4全球运营........................................................................................................................................163.思科关于企业出海数字化的建议.......................................................................................................................183.1国际化和数字化平台................................................................................................................................183.2出海数字化平台建设三个阶段...................................................................................................................19 3.2.1萌芽期：探索海外商机，建立数字化连接..........................................................................................193.2.2成长期：深耕当地市场，加强数字化供应链.......................................................................................273.2.3成熟期：提升品牌国际影响力，标准化高效运营...............................................................................373.3出海数字化建设4要素............................................................................................................................45 3.3.1数字化连接，打通才是目的..............................................................................................................473.3.2与国际接轨：站在巨人肩膀上...........................................................................................................473.3.3底线：全场景安全........