2025年最具价值中国品牌（英）

2 3 1 W E LC O M E T H O U G H TL E A D E R S H I P I N T RO D U C T I O N& A N A LY S I S M O ST VA LUA B L EC H I N E S E B R A N D S 14 –OVERVIEW16 –KANTAR BRANDZ STOCK PORTFOLIOS17 –KEY RESULTS18–ANALYSIS HIGHLIGHTS20 –MAJOR TRENDS25 –MARKET INTELLIGENCE27 –KEY TAKEAWAYS 04–INFOGRAPHIC05–WELCOME08–WHAT IS KANTAR BRANDZ? 50 –TOP 100 MOST VALUABLE CHINESE BRANDS52 –NEWCOMERS54 –TOP RISERS 29–MARKETING THE AI REVOLUTION –CHINESE BRANDS LEAD THE WAY33–KNOW YOUR MARKET – THE IMPORTANCEOF BEING LOCALLY RELEVANT37–STRONG GLOBAL CONNECTIONS –LEARNING FROM CHINESE CONSUMERTECH BRANDS42–CHANGING LANES – CHINESEAUTO BRANDS46–TRUE CONNECTIONS – HOW FMCGBRANDS LEVERAGE SOCIAL MEDIA TOCOMMUNICATE THEIR BRAND VALUE 5 B R A N DP E R S P EC T I V E S K A N TA RR E S O U RC E S C AT EG O RYFO CU S 58 –CATEGORIES OVERVIEW59 –AUTOMOTIVE62 –CONSUMER TECHNOLOGY ANDSERVICES PLATFORMS65 –FAST FOOD67 –FOOD AND BEVERAGES70 –HOME APPLIANCES73 –IOT ECOSYSTEM76 –MEDIA AND ENTERTAINMENT79 –RETAIL 83 –HAIER85 –VIVO87 –TCL 91–BRAND VALUATION METHODOLOGY95–REPORTS & PUBLICATIONS98–ABOUT US / CONTACT US101 –OUR BRAND EXPERTS104 –KANTAR BRANDZ CHINA TEAM MOST VALUABLECHINESE BR ANDS2025 TOTAL VALUE OF THE CHINA TOP 100:$1.21 TRILLIONYEAR-ON-YEAR CHANGE:25% TENCENT1ALIBABA2MOUTAIDOUYINHUAWEIHAIERCHINA MOBILEICBCPING ANMEITUANXIAOMIAGRICULTURAL BANK OF CHINACHINA CONSTRUCTION BANKCHINA LIFEJD3PINDUODUOBANK OF CHINABYDNONGFU SPRINGCHINA MERCHANTS BANKCHINA TELECOMSHEINSINOPECYILINETEASECNPCBAIDUKUAISHOUWU LIANG YESF EXPRESSXIAOHONGSHUMIDEATOUTIAOVIVOHADAYCTRIPCPICAIR CHINABANK OF COMMUNICATIONSNATIONAL CELLAR 1573MENGNIUIFLYTEKLENOVOEASTROC BEVERAGECHINA SOUTHERN AIRLINESELE.MECHOW TAI FOOKDIANPINGDIDI CHUXINGGREE1234567891011121314151617181920212223242526272829303132333435363738394041424344454647484950 MIXUE BINGCHENGHAIDILAOCHINA EVERBRIGHT BANKCHINA EASTERN AIRLINESANTAPICCKEZTO EXPRESSXING HUA CUNLUCKIN COFFEEFRESHIPPOBILIBILIHEYTEASHUANGHUITAIKANGVANKEDJICHINA UNICOMYUNNAN BAIYAOYOUKUCHINA CITIC BANKLIANJIALI AUTOLUZHOU LAOJIAOPOLYTCLBOEQUNAR.COMMANGO TVXPENGTSINGTAOSNOWBOSS ZHIPINGUJING GONG JIUFLIGGYTONG REN TANGCR LANDCHAGEEBANK OF NINGBOCHINA MINSHENG BANKGENKI FORESTWEDOCTORNCINIOKUGOUGUO YUANYANGHEDONG E E JIAOYTO EXPRESSCR SANJIU51525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100 TO P 10 R I S E R S $64,152 MCONSUMER TECHNOLOGY& SERVICES PLATFORMS $29,328 MCONSUMER TECHNOLOGY& SERVICES PLATFORMS $4,077 MCONSUMER TECHNOLOGY& SERVICES PLATFORMS $5,586 MCONSUMER TECHNOLOGY& SERVICES PLATFORMS $3,005 MMEDIA & ENTERTAINMENT $47,769 MIOT ECOSYSTEM 15 YE ARS O F E XCELLENCEAND THE JOURNEY AHE ADFO R TO P CHINESE BR ANDS The total value of the Kantar BrandZ Top 100 Most ValuableChinese Brands rose by 25% this year as China’s top brandspursued AI innovation and overseas expansion. In all, 68 brands in the 2025 China Top 100 havegrown since 2024 – almost twice as many as theyear before. The country’s largest brands performedespecially well this year, including Tencent, Huawei,Haier, Meituan, and Xiaomi. with Chinese brands showing a particular giftfor bridging virtual-physical divides. It’s aboutconstantly finding new ways to reach consumersat and beyond the point of sale, while alwayspushing for richer insights and stronger execution. It is notable, too, that 2025’s ranked brands havesucceeded while remaining proudly Chinese.These days, being known as a ‘brand from China’evokes dual strengths: on one hand, 5,000 yearsof cultural heritage; on the other, up-to-the-minutedigital innovation. (Indeed, many of China’s hottestcultural exports, likeNe ZhaandBlack Myth:Wukong, exist precisely at the intersection of thesetwo dynamics). 2025 is a big anniversary year for Kantar BrandZin China, as well as for the Kantar BrandZ practiceglobally. Kantar BrandZ released its first rankingof the world’s most valuable brands 20 years ago;five years after that, its first China ranking. From the start, Kantar has approached China’stop businessesas brands. This was not alwaysthe popular stance: back in 2010, some peoplemisperceived Chinese firms as having merely luckedinto their perches atop the world’s largest internalmarket. What we saw, by contrast, was companieswell on their way to securing the kind of ‘brandpremium’ that generates superior returns fromMeaningfully Different offerings around the world. This report, then, should be read as a celebration ofChina’s many success stories. But it’s also a guidefor the road ahead. Chinese brands have come intotheir own just as the world economy has begun tofragment – or at the very least, grow more volatile.This has taught Chinese brands the importanceof agility. But in the future, they’ll have to be evenmore agile. And that’s exactly what is now occurring. China,it turns out, has been formidable proving ground forbuilding top brands. If you can succeed across thecountry’s varied regions, cities, and townships, you’llhave a s