澳大利亚的宠物：宠物与人群全国调查

A national survey ofpets and people Disclaimer Animal Medicines Australia Pty Ltd ("AMA"), SECNewgate Research ("SNR", a division of SEC NewgateCommunications Pty Ltd) and their representatives haveprepared this publication on the basis of informationavailable to them. In doing so, AMA, SNR and theirrepresentatives accept no legal responsibility for thispublication's contents. To the fullest extent allowedby law, AMA, SNR and their representatives excludeall liability in respect of the information and opinionsexpressed in this publication. SEC Newgate Research is one of Australia’s mostsought-after market and social research firms forissues, opinion and reputation research amongst seniorstakeholders, influencers, the community, customersand employees. Our specialist research services include: •Consumer and segmentation studies•User experience and journey mapping•Employee and internal communications research•Campaign and message development•Reputation and social licence research•Crisis and rapid response research•Deliberative and behavioural research In preparing this report, SNR has presented andinterpreted information that we believe to be relevantfor completing the agreed task in a professional manner.It is important to understand that SNR has sought toensure the accuracy of all the information incorporatedinto this report. Where SNR has made assumptionsas a part of interpreting the data in this report, itsresearchers have sought to make those assumptionsclear. Similarly, SNR has sought to make clear where itsresearchers are expressing their professional opinionrather than reporting findings. Please ensure that youtake these assumptions into account when using thisreport as the basis for any decision-making. This projectwas conducted in accordance with AS: ISO 20252:2019guidelines, the international quality standard for marketand social research, to which SNR is accredited. SNRproject reference number: SNR 2403006. Our offices span all major Australian capital cities.We are a member of The Research Society and areaccredited to the international quality assurancestandard ISO 20252. This document is commercial-in-confidence; therecipient agrees to hold all information presentedwithin as confidential and agrees not to use or discloseor allow the use or disclosure of the said informationto unauthorised parties, directly or indirectly, withoutprior written consent. The research methodology iscopyrighted to SNR, 2025. Animal Medicines Australia (AMA) is theindustry body representing the leadinganimal health companies in Australia. AMA members are the local divisionsof global innovators, manufacturers,formulators and registrants of a broad rangeof veterinary medicines. These companieswork at the cutting edge of animal healthscience to prevent, control and treat illnessand injury in our pets, livestock and horses. As part of our role, AMA provides up-to-datedata and information on trends to informdecision-making and policy development,with this triennial report part of that work. Our members Acknowledgements Animal Medicines Australia thanks and acknowledges the Australian Veterinary Association, Pet Food IndustryAssociation of Australia and the Pet Industry Association of Australia for contributing to this report. Message from the President Millions of Australians cherish their pets for companionship,emotional support, and the positive impact they have onfamilies and communities. The human-animal bond is strongerthan ever. This report provides insights into pet ownershiptrends and experiences in Australia. The animal health industry supports sustainable pet ownershipby developing products that prevent and treat illnesses,contributing to pet well-being and fostering strong bondsbetween pets and owners. Responsible pet ownership benefitsboth animals and the community. Supportive and consistent policies are crucial for broaderpet ownership access. This includes better housing options,support for vulnerable communities, and a nationally consistentcompanion animal policy. The current fragmented approachcreates inconsistencies and barriers to pet ownership,potentially impacting animal welfare. Animal Medicines Australia advocates for a collaborativenational policy framework involving governments, industries,and stakeholders to improve companion animal management.This would enhance pet health and welfare, promoteresponsible ownership, and strengthen pets' roles in ourcommunities. A strong veterinary workforce, especially in rural areas, isessential. Supporting initiatives like rural placements forveterinary students and programs for vulnerable pet owners,along with improved emergency response capacity andconsistent funding for veterinary services during naturaldisasters remains crucial. With an estimated 31.6 million pets in 73% of Australianhouseholds, thoughtful policy is important. While pet ownershipremains strong post-COVID, challenges like rising living costsand housing insecurity impact pet