超越基础建设：创新重塑印度居住空间

Table of contents Foreword02Introduction04Voice of the consumer06Home furniture and furnishings10Electricals11Home security12Paints and construction chemicals13Flooring15Plumbing, kitchen, bath and sanitaryware17Wood Panels19Doors, windows and glass fittings20Roofings22Closing insights30Connect with us31 Foreword India is entering a defining chapter in its economic evolution. As the fastest-growing majoreconomy globally, the country is witnessing a seismic shift in how its citizens live, consume andaspire. With over 300 million households, the demand for modern, functional and aestheticallyappealing living spaces is rising across the country. This change is visible not only in metros butalso in tier 2, tier 3 cities and rural areas, where exposure to digital platforms and rising incomesare reshaping consumption patterns. The residential building materials and home improvements sector is at the heart of thistransformation. Categories such as furniture, electricals, paints, wood panels and flooring are nolonger viewed just as functional necessities but as expressions of lifestyle, identity and aspiration.The sector is projected to post a ~9.6 percent CAGR over the next five years, reaching over US$160billion by FY30. Consumers increasingly seek smart, sustainable and personalised solutions thatalign with their evolving values and expectations. Government policies have further supported this momentum. Initiatives such as Pradhan MantriAwas Yojana, the Urban Infrastructure Development Fund and digitisation of land records haveenhanced transparency, streamlined transactions and expanded access to affordable housing.These structural enablers are establishing a strong foundation that encourages innovation,attracts sustained investment and promotes inclusive growth across the building materials andhome improvement sectors. The 56th GST council meeting recommended reducing the GST rates on certain items, includingfurniture, home decor, tiles, paints, electrical fittings and construction materials. Under the anti-profiteering provisions, the government has mandated that the benefit of GST rate reductions bepassed on to citizens. As a result, items in these categories will see a decrease in MRP, which isexpected to drive demand. Technology is driving this change by reshaping both products and customer experiences. Peoplenow expect a seamless blend of online discovery and in-store validation, making omnichannelengagement the new standard. Immersive customer experience centres are emerging as keytouchpoints for high-involvement purchases. Sustainability is now a mainstream expectation.Consumers actively seek green-certified products, energy-efficient solutions and brands thatdemonstrate environmental responsibility across their value chains. While the long-term growth outlook is robust, some segments face near-term challenges. Muteddemand, volatility in raw material prices and fluctuating margins exert pressure on businesses,requiring a sharper focus on efficiency, resilience and adaptability. This report offers a strategic lens into this evolving landscape. It synthesises market trends, consumerinsights and growth imperatives across key categories, providing actionable intelligence to navigatecomplexity and unlock opportunity. As leaders chart the future of their organisations, this reportserves as both a compass and a catalyst, highlighting the need to harmonise scale with personalisation,efficiency with empathy and innovation with purpose. Praveen GovinduPartnerDeloitte India Anand RamanathanPartner, Consumer Industry LeaderDeloitte India Introduction This report focuses on theresidential sector of the buildingmaterials industry, specificallythe period after constructionand before residents occupy thebuildings. India’s constructionindustry is driving a surge indemand for related sectors suchas furniture, electricals, paints,plumbing and flooring. India’s economy continued togrow at a solid pace, holdingits spot as the fastest-growingmajor economy globally. RealGDP growth was estimated at~ 6.5 percent in 2024–25.1TheIndian residential constructionindustry, contributing ~ 7percent to the GDP,2grew 6.8percent during this period.3 estate ecosystem, reinforcingthe sector’s multiplier effecton the broader economy andpositioning India for sustainedgrowth in housing and urbaninfrastructure. Several measures taken bythe government, includingPradhan Mantri Awas Yojana(PMAY), the Urban DevelopmentPlan and the digitisation ofland records, have createda conducive environmentfor growth by enhancingtransparency, streamliningproperty transactions andproviding affordable housingoptions. The sector is rapidlyintegrating AI, IoT, BIM, AR/VRand prefabrication, improvingefficiency, transparency anddelivery speed. The expansion of residentialand commercial spacesdirectly fuels consumptionin these categories, withconsumers increasingly seekingintegrated, premium, smartand sustainable solutions thatcomplement modern livings