2025年全球老龄化态度调研报告

A 32-Country GlobalAdvisor Survey July 2025 PART ONE:Headlines Introduction Topics covered include: In countries across theworld, populations aregetting older. 1.Population perceptions (andrealities).How accurately dopeople see the proportion ofyoung and old people in theircountry? 4.Ideal ages of milestone lifeevents. When is the perfect time toe.g. have a baby, buy a house,or get married. When is it ‘toolate’? The UN predicts that by 2030,onein six people will be aged 60 orover. But are cultural attitudesadapting to this change? Even as our lifeexpectancy isincreasing and many ofthe life stages thatpeople go through aregradually creepingupwards, ourperceptions of when isthe right time to dothose things is notkeeping up. 2.Expectations for old age. Towhat extent do people acrossthe world look forward to oldage? 5.Minimum and maximum agesper profession. In this 32-country study, weexamine people’s attitudestowards ageing, picking out howthese have changed–or notchanged–since 2018. How old should a person be toe.g. be a country leader, a CEOor a pilot? And at what agedoes someone become too oldto perform these rolesproperly? 3.When does old age begin?How does “old age” differacross demographics andcountries? At a glance Ideal age for life events 38% People expect toexperience…12 years…of old age. say they are looking forwardto their old age, vs.57%whosay they are not. Starting a degreecourse at a university Getting married or enteringa civil partnership For a woman,having a baby 29%think a person can beleader of theircountryatany age. Buying a house or propertyfor the first time Average ageat whichpeople say“old age”begins Average agepeopleexpect tolive to For a man, becoming thefather of a new baby Key findings Most people are not lookingforward to their old age We tend to overestimate thesize of the ageing population The world may be ageing–butwhen you’re considered oldhasn’t changed Across 32 countries, 57% say theyare not looking forward to their oldage (vs. 38% who say they are).Enthusiasm rises with income,education level, and distance fromactually being old, with young peoplemore enthusiastic. Many countries vastly overestimatethe proportion of their populationthat is over 65 years old. Mexicansthink three in 10 people (30%) intheir country are over 65, morethan three times the actual figureof 8%. On average across 32 countries,people say that “old age” begins at66. But despite the world gettingolder, perceptions of ageing havehardly shifted since 2018–and havereversed in Latam. The Prime of Life? 28-35are seen as milestone yearsFor a majority of countries, theideal time to get married, buy afirst house, and have a baby arebetween 28 and 35 years old. People expect to enjoy 12 yearsof “old age”On average, people across 32 Threein 10 think a person canbe leader of their country atany ageFor those who are willing to set an countries expect to live to 78 yearsold, leaving them 12 years of “oldage”. This rises to 17 years of old ageamong Filipinos and Indonesians.Meanwhile in Hungary, old age beginsat 65, yet people only expect to liveuntil 64. age limit, 61 is seen as the age whena person becomes too old. In 16countries, the current leader isolder than the age at which peoplein that country think a personbecomes too old to adequatelyperform the role. Further reading [WEBINAR] Ipsos KEYS: Rethinking Generations Ipsos Generations Report 2025 Watch our experts discuss generational analysis, thequiet power of Generation X, the businessopportunities of changing demography and thenuances within generations. Find out how to uncover real generational change,where the attitudinal gaps lie between Gen Z menand women, why we shouldn’t ignore Gen X and howolder adults are shaping the future. PART TWO:Detailed results Populationperceptions (andrealities) Out of every 100 people in ...,about how many do you thinkareover 65 years old? Mean score Base: 23,745 online adults under the age of 75 across32 countries, interviewed 24 January and 7 February2025. Out of every 100 people in ...,about how many do you thinkareover 75 years old? Mean score Base: 23,745 online adults under the age of 75 across32 countries, interviewed 24 January and 7 February2025. Out of every 100 people in ...,about how many do you thinkareaged18 or younger? Mean score Base: 23,745 online adults under the age of 75 across32 countries, interviewed 24 January and 7 February2025. Out of every 100 people in ...,about how many do you thinkareover 65 years old? Mean score Base: 23,745 online adults under the age of 75 across32 countries, interviewed 24 January and 7 February2025. Out of every 100 people in ...,about how many do you thinkareover 75 years old? Mean score Base: 23,745 online adults under the age of 75 across32 countries, interviewed 24 January and 7 February2025. Out of every 100 people in ...,about how many do you thinkareaged 18 or younger? Mean score Base: 23,745 online adu