2025世界旅游目的地竞争潜力指数报告

World Tourism DestinationPotential CompetitiveIndex Report(2025) 目录TABLE OF CONTENTS Definition of Potential Competitive Cities for the Report报告中“竞争潜力城市”的定义6 City Potential Competitive in Context城市竞争力的背景分析8 Methodology研究方法10 Scoring Criteria评分标准 Top 20 Potential Competitive Cities Matrix全球前 20 名竞争潜力城市矩阵16 Detailed Case Studies from the Top Ten Potential Competitive Cities全球前十名竞争潜力城市的详细案例研究18 ——Singapore: A Model for Integrated Urban Tourism新加坡：一体化城市旅游的典范18——Dubai: A Future-Focused Hub of Experiential Tourism迪拜：面向未来的体验式旅游中心20——Tokyo: Where Tradition Meets Technological Precision东京：传统与现代科技的完美融合22——Barcelona: Navigating Growth Through Cultural Identity and TourismManagement巴塞罗那：通过文化特色与旅游管理推动行业增长24——Beijing: Cultural Depth and Strategic Vision in A Global Tourism Capital北京：世界旅游之都的文化底蕴与战略眼光26 ——Bangkok : A Regional Powerhouse of Affordable, High-Impact Tourism曼谷：经济实惠且颇具影响力的区域旅游中心29——Seoul: A Smart Cultural Capital leading the Way in Urban Tourism Innovation首尔：引领城市旅游创新的智慧文化之都31——Istanbul: A Crossroads of Continents and Civilisations伊斯坦布尔：连接欧亚大陆和不同文明的十字路口34——Shanghai: China’s Global Gateway for Business and Cultural Exchange上海：中国通向世界的商业与文化交流枢纽36——Vancouver: A Sustainable City of Nature, Innovation, and Inclusion温哥华：自然、创新与包容并举的可持续发展城市38 Key Insights and Trends from the 20 Potential Competitive Cities前 20 名竞争潜力城市的核心洞察与发展趋势40 Tourism Policy Implications for Potential Competitive Cities面向竞争潜力城市的旅游政策启示46 A Roadmap for Future Potential Competitive Cities未来竞争潜力城市的发展路线图51 KPI’s for Potential Potential Competitive Cities竞争潜力城市的关键绩效指标（KPI）58 Rapid Assessment for Potential Competitive Cities竞争潜力城市的快速评估框架65 Expert Contributors专家团队69 Abbreviations70 Preface 前言 As the world continues to experience rapid urbani-sation, economic growth, and evolving travel trends,a new generation of potential competitive cities isreshaping the global tourism landscape. These cit-ies—ranging from established hubs to rising stars—are demonstrating remarkable potential to lead intourism, business, and cultural innovation. This report,the World Tourism Destination Potential CompetitiveIndex, serves as a comprehensive analysis of theseglobally competitive urban destinations, providing astructured framework to assess their strengths, oppor-tunities, and pathways for sustainable growth. 在全球快速城市化、经济增长和旅行趋势演变的背景下，新一代具有竞争力 的 城 市 正 在 重 塑 全 球 旅 游 业 的 格局。无论是成熟的枢纽中心，还是冉冉升起的后起之秀，这些城市都在旅游、商业和文化创新方面展现出卓越的引领潜力。《世界旅游目的地竞争潜力指数报告》旨在对这些具有全球竞争力的城市目的地进行全面分析，构建结构化评估框架，评价其优势、机遇和可持续增长的路径。 当前，旅游业已成为城市发展的关键驱动力，城市在全球舞台的战略定位能力对其竞争力至关重要。通过评估文化与自然景点、发展战略、基础设施、交通便捷度、文化吸引力、营销、可持续性、商业环境和治理等关键因素，本报告为城市旅游管理部门、政策制定者、投资者及其他利益相关者提供了重要参考。其目的在于帮助城市提升竞争力，打造一个惠及居民、游客、企业和环境的全方位旅游生态系统。 In an era where tourism plays a crucial role in urbandevelopment, the ability of competitive cities to stra-tegically position themselves on the global stage hasnever been more important. By evaluating key factorssuch as cultural and natural attractions, strategy, infra-structure, accessibility, cultural appeal, marketing, sus-tainability, business environment, and governance, thisreport offers valuable insights for city tourism boards,policymakers, investors, and stakeholders seeking toenhance competitiveness and create tourism ecosys-tems that benefit residents, visitors, businesses, andthe environment alike. 本报告的结构兼具数据评估与战略指导两大功能。报告开篇首先清晰定义了 “竞争潜力城市” 的概念，进而深入阐述了研究方法与评分体系。矩阵汇总直观展示了入选全球前 20 强城市在各关键评选指标上的表现，提供了一个清晰的横向对比视角。此外，报告还对排名前十的城市进行了深度案例剖析，重点展示了它们在数字创新、可持续发展、MICE（会议、奖励旅游、大会与展览）及文化旅游等方面的良好实践与成功范例。 The report is structured to provide both a data-drivenassessment and strategic recommendations. It beginswith a clear definition of what constitutes a potentialcompetitive city, followed by an in-depth exploration ofthe methodology and scoring criteria used in the rank-ing. The Matrix Summary visualizes how each of theTop 20 Competitive Cities performs across key selectioncriteria, offering a comparative perspective. The detailedcase studies of the Top 10 cities highlight good practices,showcasing successful models in areas such as digitalinnovation, sustainability, MICE (Meetings, Incentives,Conferences, and Exhibitions), and cultural tourism. 除了排名和分析外，报告还就研究发现总结了政策启示，为城市政府和旅游管理部门提供了一份旨在提升其旅游目的地对全球吸引力的路线图。其中的“关键绩效指标（KPI）框架” 列出了衡量城市长期发展的核心指标；同时，世界旅游城市联合会（WTCF）还将和亚太旅游协会（PATA）携手为会员和有期待的城市提供快速评估的项目机会，为各城市提供了一个获取专家指导、加快实施发展战略的系统化渠道。 Beyond ranking and analysis, the report explores thepolicy implications that arise from these findings,offering city governments and tourism boards a road-map for improving their destination’s global appeal.The KPI Framework outlines key performance indica-tors that can help track progress over time, while theRapid Assessment Opportunities, in collaboration withorganizations like the World Tourism Cities Federation(WTCF) can provide a structured mechanism for citiesto receive expert guidance and accelerate develop-ment strategies. 这份报告指出，旅游业的成功发展离不开城市宜居性的提升。宜居之地往往也是宜游之处。那些取得卓越成就的城市往往是那些注重平衡发展的城市——即既确保旅游业能带来经济与文化收益，又能提升当地居民的生活品质。 The insights presented in this r