上美股份2025中期报告

Contents Corporate Information BOARD OF DIRECTORS Executive Directors Mr. Lyu Yixiong ()(Chairman of the Board and Chief Executive Officer)Ms. Luo Yan ()Mr. Feng Yifeng ()Ms. Song Yang () 2025828 Non-executive Director Ms. Li Hanqiong () (resigned on 28 August 2025)Mr. Sun Hao () Mr. Leung Ho Sun Wilson ()Ms. Luo Yan ()Mr. Li Yang () SUPERVISORS Mr. Li Tao ()(Chairman)Ms. Shi Tenghua ()Mr. Wang Tao ((appointed on 25 June 2025)Ms. Yang Min ((resigned on 25 June 2025) 20256252025625 S E C R E T A R YF O R T H E B O A R D O FDIRECTORS & COMPANY SECRETARY 2025828 Secretary of the Board:Mr. Sun Hao (appointed on 28 August 2025) ACG, HKACG2025731 Company Secretary:Mr. Li Kin Wai ()(ACG, HKACG)Mr. Lian Ming () (resigned on 31 July 2025) AUDIT COMMITTEE Mr. Leung Ho Sun Wilson ()(Chairman)Ms. Luo Yan ()Mr. Li Yang () REMUNERATION AND APPRAISALCOMMITTEE Ms. Luo Yan ()(Chairman)Mr. Lyu Yixiong ()Mr. Li Yang () Shanghai Chicmax Cosmetic Co., Ltd. NOMINATION COMMITTEE Mr. Lyu Yixiong ()(Chairman)Ms. Luo Yan ()Mr. Li Yang () AUTHORISED REPRESENTATIVES Mr. Feng Yifeng ()Mr. Li Kin Wai ()(ACG, HKACG) ACG, HKACG) AUDITORS 97927 Ernst & Young(Certified Public Accountants andRegistered Public Interest Entity Auditor)27/F, One Taikoo Place979 King’s RoadQuarry BayHong Kong LEGAL ADVISORS 183401 as to Hong Kong laws Eric Chow & Co. in Associationwith Commerce & Finance Law Offices3401, Alexandra House18 Chater RoadCentralHong Kong as to PRC laws 1515110 Commerce & Finance Law Offices10/F, Tower 1Jing An Kerry Centre1515 West Nanjing RoadShanghaiPRC Corporate Information REGISTERED OFFICE Room 308-3, 3rd FloorNo. 8.10 Quanzhou RoadXuhui District, Shanghai(postcode: 200233)PRC 8.103308-3200233 HEAD OFFICE AND PRINCIPAL PLACEOF BUSINESS IN THE PRC 3300B25 25 Floor, Building BNo. 3300 Zhongshan North RoadPutuo District, ShanghaiPRC PRINCIPAL PLACE OF BUSINESS INHONG KONG 33191918 Room 1918, 19/FLee Garden One33 Hysan AvenueCauseway BayHong Kong PRINCIPAL BANKERS 7557 Shanghai Pudong Development Bank Co., Ltd.(Fengxian Sub-Branch)No. 7557 Nanfeng RoadFengxian DistrictShanghai, PRC 1589 China Merchants Bank Co., Ltd.(Shanghai Century Avenue Sub-Branch)No. 1589 Century AvenuePudong New DistrictShanghai, PRC H HONGKONG H SHARE REGISTRARAND TRANSFER OFFICE 1617 Tricor Investor Services Limited17/F, Far East Finance Centre16 Harcourt RoadHong Kong STOCK CODE 2145 2145 COMPANY’S WEBSITE www.chicmaxgroup.com www.chicmaxgroup.com Business Overview and Outlook BUSINESS OVERVIEW &20 Weare a multi-brand beauty company,focusing on researchanddevelopment,manufacturing and sales of mass skin care,maternal, baby & teenagers skin care, cleansing and personal care,makeup, dermocosmetics and premium skin care. We focus on theimplementation of multi-brand strategy and have remained dedicatedto it since our establishment. With an operational history of more than20 years, today we are one of the front runners in China’s cosmeticsindustry,possessing comprehensive multi-brand development andoperational capability and expertise, and we have successfully builta variety of popular cosmetic brands. Our decisive strategy originallyto embark on and persist with a multi-brand strategygives us anadvantage to timely grasp market opportunities and sets us apart fromour peers. KANS 200320 Launchedin 2003,KANS ,being positioned as a“scientific anti-aging”skincare brand,focuses on addressing the evolving anti-aging needs of Asian females of various age groups, with a broadtarget customer base, and is positioned to be a go-to brand in theanti-aging skincare market. For more than 20 years,KANS has beendeeply engaging in anti-aging research, and continues to launch betterproducts and aims to buildKANS into a super Chinese cosmeticsbrand. 20252025GMVH1 In 1H2025,KANS continued to maintain the leading position in beautyindustrythroughonlinechannel.In 1H2025,KANS ranked firstamong beauty brands on the Douyin platform in terms of the grossmerchandise volume (the “GMV”) every month, and it also producedimpressive outcomes by securing top spot on the “H1 List of DouyinE-commerce Skincare Brands (H1)”. 2025 A tt h e p r o d u c t l e v e l ,K A N S a c h i e v e d b r e a k t h r o u g h s i n i t smulti-product,multi-category strategy in 1H2025,with several newproductsdelivering outstanding results.The newKANS PurifyingLimpid Cleanser (),KANS Oil Control and VolumeShampoo (), andKANS Brightening Firming BodyEssence()each ranked first on Douyin’scharts for cleanser, shampoo, and body lotion, respectively. In1H2025,we continued to launch special programs on socialmedia platforms in holidays, such as the Spring Festival, InternationalWomen’s Day and Mother’s Day to enhance the emotional connection 2025 Business Overview and Outlook betweenthe brand and consumers by delivering affective contentsuchas love and female power.Additionally,KANS collaboratedwithrenowned media outlets and top-tier influencers to