2025年内容管理系统状况：更高期望与人工智能如何重塑现代CMS格局

How Higher Expectations and AI AreReshaping the Modern CMS Landscape Table of Contents EXECUTIVE SUMMARY INTRODUCTION PART ONE: GETTING TO KNOW CMS USERS 24 PART THREE: BIG PLANSReadySetGo? PART FOUR: THE FUTURE CONCLUSIONAbout Storyblok Executive Summary Publishing is painfully slow.49%of users takeoveran hour to publish their content, withan additional 14% saying it takes them a day ormore. That’s a pipeline killer. Despite the pressures of changing technology, mostusers are still clinging to outdated systems. The 3most used CMSs this year wereWordPress(34% ofall answers),Adobe Experience Manager(15%), andHubspot(10%). Time-consuming processes remain the biggest CMS painpoint (experienced by43%of the sample), followed bysecurity issues (36%) and adding new technologies (32%)– a predictable triad in a heavily monolithic sample. 61% of teams are still jugglingtwo or more CMSsto manage their brands – and half of them areactively trying to escape. Users indicate big plans forthe Internet of Things (IoT):there’s a 14% planned increasein voice-activated speakerdistribution, plus a 15% plannedincrease for both AR/VR andsmartwatches. AI-powered content crea-tion was the most missedCMS feature (44%). Bettercontent scaling took secondplace (32%), followed bydynamic content optimiza-tion (30%) in third. CMSs that don’thave AI are behind.Compared to 2024,13%more peoplelisted AI capabilitiesas essential in theirsystems for 2025. Ease of use means more than ever.Visual editingis the most essen-tial feature, cited by65%of users.Omnichannel and collaborationfeatures remain crucial too though,tying for the second most essentialfeatures at 55% each. Headless CMS users aren’t just happier. They’rewinning.98%of people who switched to headlessexperienced some kind of benefit. Automatic backupsare ranked as the most essen-tial CMS security feature (cited by65%of users),followed byrole-based access permissions(44%),single sign-on (44%), and version control (42%). The most popular benefit of a headless CMS was time-saving/produc-tivity improvements (69%), followed by improved performance (58%),better user experience (57%), and better scaling (53%). Improvedsecurity (50%) and increased ROI (41%) were also present. 41% Underlying infrastructure issues make changingbetween legacy CMSs a negligible difference formany:41%of users who migrated recently felt thattheir problems werepartially, barely, or totallyunsolvedby their new systems. (39%) The real reason most people haven’t embracedheadless? An education gap. They just don’tknow enough about it(39%) – yet. Introduction Personalization, omnichannel content, siteperformance — the list of CMS demandsonly grows longer. In every area touchedby content management, yesterday’sdaydream has become today’s baseline. Andconsumer expectations aren’t just rising —they’re accelerating, fueled by a tidal waveof AI innovation and digital transformation. THE REAL QUESTION ISN’T JUST WHETHER TODAY’SCMSS ARE MEETING EXPECTATIONS — IT’S WHETHERBRANDS CAN AFFORD TO STAY LOYAL TO SYSTEMSTHAT NO LONGER DELIVER. THE ANSWER DEPENDS ON WHO YOU ASK – AND WHATCMS THEY’RE USING. CMS users aren’t asking for more; theyneed more — to stay relevant, to staycompetitive, to keep up with a market thatmoves faster every day. The systems thatonce powered success are now the biggestbarriers to it. The State of CMS 2025 is for anyone whowants to go beyond simple statistics andunderstand the bigger story of CMS usagein our modern age. This year, we polledover 1,300 real CMS users to learn notjust how they use their systems, but why:the reasons they’re adopted and aban-doned, believed in and mistrusted, lovedand hated. All signs point towards an elec-tric industry full of both consumers andusers who are eager for more. But there’s a dark current beneath allthe potential. The vast majority of usersare also feeling the pain of those expec-tations not being met: sluggish pipelines,difficult operations, missed opportuni-ties, and more, all suffered at the hands ofoutdated CMSs. Up against the pressureof new technologies changing the coreway consumers engage with content, CMSusers are running out of time to break freefrom the legacy systems that are holdingthem back. But we’re getting ahead of ourselves. Let’sstart at the beginning. PART ONE Getting To KnowCMS Users Any good story starts with a healthy back-ground. Let’s kick things off by devoting timeto the most important factor in the CMSequation: the users. We wanted to know if our users consid-ered themselves technical CMS users (suchas developers and project managers) ornon-technical (marketers, content creators,sales teams). While our sample from 2024was a bit lopsided – you may recall the whop-ping 87% of technical users – this one wassplit perfectly down the middle. WordPress, perhaps unsurprisingly foranyone who has spent time on the nearly44% of the internet that uses it, is still topdog. It claimed 34% of all answers, followed