英国媒体国家报告2025

Published 30 July 2025 Contents Section Overview................................................................................................................................. 3Media in context ..................................................................................................................... 7TV and video audience trends............................................................................................... 17TV and video industry trends ................................................................................................ 44Radio and audio trends ......................................................................................................... 67 Overview Ofcom’s annual Media Nations report is for industry, policymakers, academics and consumers. Ourmain objectives are to capture evolving consumer behaviours and key trends in the media sector,and to set out how audiences are served in the UK. We draw on a range of evidence, and adopt across-platform perspective, including the TV, online video, radio and audio sectors. As with previous editions, this UK-wide report is accompanied by an interactive report containing anextensive range of data which is published as part of the Communications Market Report. We alsopublish separate Media Nations reports for Northern Ireland, Scotland and Wales, covering specificthemes and issues relevant to those nations. Ofcom’s Media Nations report meets the requirements on Ofcom under Section 358 of theCommunications Act 2003 to publish an annual factual and statistical report on the TV and radiosector. It also addresses the requirement to undertake and make public our consumer research (asset out in Sections 14 and 15 of the Communications Act 2003). TV AND VIDEO CONSUMPTION Growth in viewing to broadcasters’ online video services has not offset a decline in linear TVviewing – but broadcaster content still accounts for the majority of in-home viewing •Individuals (aged 4+) spent on average 4 hours 30 minutes per day watching video content athome in 2024, only one minute less than in 2023. The TV set remains central to video viewing inthe home; in 2024 84% of in-home video viewing was through the TV set. •Broadcast TV viewing continued its long-term decline in 2024, especially among young adults.On average, individuals (aged 4+) spent 4% less time watching broadcast TV on TV sets than in2023, with their average viewing dropping to 2 hours 24 minutes per day. Just as in 2023, adecline was seen across all age groups except adults aged 75+. However, the decrease across allage groups, except for adults aged 25-34, was smaller than in the previous year. •In 2024, the average weekly reach of broadcast TV declined across all age groups, although at aslower pace than the previous year: 73.8% of individuals watched broadcast TV each week onTV sets, a 1.7 percentage point (pp) year-on-year decrease, less than the 3.8pp drop between2022 and 2023. Weekly reach was highest among those aged 65+ (94%) and lowest among 16-24s (45%). •The average weekly reach of the commercial public service broadcasters (PSBs), as well as thebroader multichannel sector, continued to decline in 2024. However, the reach of BBC channelsacross all age groups remained stable year on year, and time spent viewing BBC iPlayer led to aslight increase in overall BBC video viewing. •Despite the decline in linear TV viewing, broadcaster content continues to make up the majorityof Barb-measured in-home video viewing, at 56% in 2024 (57% in 2023) helped by growth inbroadcaster video-on-demand (BVoD) consumption. A quarter of 16-34s’ viewing is now tobroadcaster content, versus 90% for those aged 75 and over. •The amount of time spent watching BVoD overall (25 minutes per person per day) was for thefirst time higher than the average time spent watching recorded playback of live channels (23minutes per person per day). •Gavin & Stacey, Wallace & Gromit: Vengeance MostFowlandMr Bates vs The Post Office werethe most-watched TV programmes/films of 2024. Broadcasters accounted for half of the top tenmost-viewed titles in 2024, taking the top three positions.Gavin & Stacey: The Finalewas themost-watched programme of the year, averaging 18.6 million viewers across BBC One and BBCiPlayer on TV sets. Audiences continue to say they are satisfied with public service broadcasters overall •According to Ofcom’s Public Service Media Tracker 2024, about seven in ten (68%) PSB viewerssay they are satisfied with them overall, in line with previous years. •Overall, viewers consider PSBs are broadly delivering ‘well’ across a range of attributes. Theseinclude‘programmes made for UK audiences’(67%),‘a wide range of different types ofprogrammes, such as drama, comedy, entertainment or sport’(67%) and programmes that‘appeal(s) to a wide range of different audiences’(63%), broadly consistent with previous years. •A majority of UK audiences (71%) said it is important that PSBs provide