印度美容行业趋势报告

PRESENTEDAT ABOUT REDSEER STRATEGY CONSULTANTS ABOUT NYKAA At Nykaa, we share one vision- to bring inspiration and joy topeople everywhere, every day. Born out of a desire to makebeauty a mainstream choice, the Nykaa journey began in 2012as a digitally native, consumer-tech company. Falguni Nayar’sentrepreneurial leap with Nykaa, tapped into an underservedbeauty retail market, disrupting the ecosystem and putting Indiain the global spotlight. Today, Nykaa has expanded its offeringsto include lifestyle and B2B by introducing online platformsNykaa Fashion,Nykaa Man, and Superstore. Redseer Strategy Consultants is a leading strategy consultingfirm that has been at the forefront of shaping the new agebusiness landscape in India for the past 15 years. Redseer’srelentless focus on innovation, deep consumer understanding,and strong entrepreneurial mindset has established it as thego-to-advisory firm for new-age consumer-focussed businesses. Redseer is the #1 advisor to new age firm planning IPO strategy,a leading advisor to PE on making the right investment callsand works closely with the founders and board on long-termsustainable businesses. Redseer and its partner OC&C with over1000+ consultants, create positive impact for their clients from22 countries across 5 continents Over the years, Nykaa has steadily captured the hearts of Indianconsumers, ushering visits to both its online and 200 offlinedestinations and building loyal communities through engagingand educational content. Nykaa continues to build its house ofbrands with a sharp focus on innovation and consumer delight. For more, visit https://redseer.com Nykaa’s unwavering commitment to authenticity and customercentricity has made it the retailer of choice for internationalbrands entering India. Nykaa’s Global Store, a gateway into theworld of coveted international brands, leverages the company’sproven supply chain and marketing capabilities to offer a trulyseamless shopping experience. For its role in building India’sbeauty and lifestyle retail markets, Nykaa has been awardedseveral Indian and International accolades and was proudlyfeatured in the TIME100 Most Influential Companies List. For more, download the Nykaa App FOREWORD FALGUNI NAYAR FOUNDER & CEO, NYKAA We at Nykaa take pride in being at the forefront ofbuilding an expansive beauty ecosystem, having servedover 25 million consumers. Our omnichannel 360 degreeapproach to content and commerce ensures that discoveryand distribution happen at scale, bridging the gapbetween online and offline experiences. This report is notjust an exploration of trends but a testament to how Nykaahas harnessed technology, education and awareness tofoster growth and innovation within the beauty industry.We hope it serves as a valuable resource for brandsaiming to navigate this exciting phase, embracingtechnology to enhance every touchpoint and ultimatelydrive the industry forward. superior ingredients. Concepts like stepification to achievea certain look have become common parlance and areintegral to beauty routines, driving consumers to seek outmore steps and diverse formats to achieve their desiredresults. As the world’s fourth largest beauty market, India’s beautyindustry is at a pivotal moment in its journey- characterizedby premiumization, evolving consumer demographics,and technological advancements. The beauty sector in India is experiencing a dynamicshift towards premiumization, where luxury is nolonger confined to price alone. Today, premiumizationencompasses an expanded beauty basket, knowledge andregimen, influenced by a highly discerning consumerwith evolving desires and an enriched beauty vocabulary.Consumers are more demanding for unique productsthat suit their personal needs and concerns, and look for The beauty audience has also undergone a remarkabletransformation. The emergence of Gen Z and Tier 2+cities mirrors the engagement patterns previously seen inmetropolitan areas. These young, evolved consumers areembracing beauty with the same enthusiasm as their urbancounterparts, driving demand for both familiar and novelbeauty experiences. FOREWORD ANIL KUMAR FOUNDER & CEO, REDSEER STRATEGYCONSULTANTS The Beauty and Personal Care (BPC) industry is boomingglobally and in India, driven by rising incomes andhigher discretionary spending. Social media is not onlyboosting consumer awareness but also transforming howthey engage with beauty categories like makeup, haircare, skincare, and fragrance. The expansion of online and offline channels hasboosted brand accessibility, reaching tier 2 and tier3 markets. E-commerce leads this growth, while manybrands adopt omnichannel strategies to maximize reach.Strategic partners like Nykaa have been crucial in drivingscalability. Indian consumers are eager to explore global trends,driving brands to be more agile and innovative.As consumers evolve in their routines, brands canexpand offerings and market share. New technologiesare bridging offline an