生成式人工智能全球研究报告：竞争优势构建策略

Contents 01Foreword:Your journey to a GenAI future By Marinela Profi, Strategic AI Advisor at SAS The advent of generative AI (GenAI) promises to revolutionize the landscape ofhuman and business productivity. As you embark on this transformative journey,it is imperative to acknowledge the boundless potential of this new technology,as well as the challenges that accompany such innovation. This report presents best practices and strategic insights aimed at empoweringorganizations to harness GenAI’s full potential. In this report, you will learn: •The strategic investments companies are making to harness the unparalleledpotential of GenAI.•How to identify leading GenAI use cases to deliver speedy return on investment.•Which data and AI tools can help identify potential biases in the raw data usedto feed LLMs.•How you can facilitate measurable outcomes with GenAI and decisioningworkflow systems.•How to proactively prepare your organization in an era of exciting change.•Which regions and industries are thriving, and which are moving more slowlycompared to the rest of the market. This report is based on a new survey of 1,600 organizations across the globe. Therespondents are decision makers in GenAI strategy or data analytics inorganizations across key sectors. The research assesses their current plans todeploy GenAI, reveals how the technology is integrated into their strategicplanning, and explores the specific issues they have encountered along the way.Through meticulous analysis, we examine the pulse of the market, offeringinsights into the prevailing sentiments around GenAI and the hurdles thatorganizations face as they integrate the technology into their operations. From discussions on orchestration, governance and data privacy to considerationof hallucinations (incorrect or misleading results sometimes generated by largelanguage models (LLMs)) and cost implications, we examine the challenges thatcompanies must overcome and the opportunities GenAI offers for increasedproductivity and competitive advantage. 02Organizations are reporting early successes Since the widespread launch of ChatGPT in November 2022, GenAI hasemerged as a technology with extraordinary potential. Decision makersrecognize that GenAI can drive innovation, new conversational experiencesand operational efficiency. However, with increased focus on and investment in GenAI, many organizationsare encountering difficulties with implementation. These issues threaten towaste resources, dissuade customers and even render organizations legallynoncompliant. In organizations that have fully implemented GenAI projects,39% are finding it a challenge to integrate GenAI technology into existingsystems, while 34% are struggling with prohibitive costs. These issues are bestresolved at an early stage, ideally before GenAI is deployed and significantresources are invested. Our research shows that organizations that embrace GenAI are seeingsignificant benefits. Our research shows that while organizations expect to have GenAI successes,they hit stumbling blocks in four areas of implementation: •Increasing trust in data usage and achieving compliance.Embedding trust inyour business outcomes. •Unlocking value.Translating adoption into measurable benefits.•Orchestrating GenAI into existing systems and processes.Ensuring thatsystems and tools do not limit GenAI’s potential.•Finding talent and skills.Identifying the talent who can support yourGenAI strategy. 03 Strategies for successful GenAI implementation There are four key elements to achieving success with your GenAI investment: 1.Comprehensive governance2.Strategic deployment3.Technological integration4.Expert guidance To maximize productivity, GenAI must be seamlessly embedded within businessprocesses and systems. Performance should be reliable, transparent and ethical,accelerating productivity and improving customer experience, while addingmeasurable value to stakeholders. a. Comprehensive governance:Increasing trust in data usage andachieving regulatory compliance Respondents who say they are best prepared for GenAI regulations are foundin China (where almost a fifth of respondents,19%, report that they are fullyprepared) followed by Australia(15%)and the US(14%). The least preparedrespondents are in Ireland, where60%report they are prepared or only slightlyprepared, and in Benelux(56%)and Poland(55%). When a GenAI investment performs reliably, transparently and ethically,organizations see the benefits. However, many lack full oversight of thetechnology, and the majority are at risk of noncompliance when it comes toquickly evolving regulations. Our research finds that: Some sectors are ahead of the rest when it comes to developing a comprehensivegovernance framework for GenAI. Leading the way, telco organizations reportthat almost one in 10(9%)have developed such a framework, followed bymanufacturing organizations and retail, each at8%. •Only one in 10 organizations has undergone