亚瑟士ASICS品牌VI手册

WHO WE ARE A sports performance brand born to inspire hopeand purpose. OUR UNIQUE BELIEFA sound mind and a sound body are essential forthe journey of life. OUR PROMISE To continuously provide goods and services toimprove society and empower people throughsport. (*Sport creates hope.) OUR VISIONCreate quality lifestyle through intelligent sporttechnology. OUR TONE Sunny optimism: bright, uplifting, positive.Insightful:deep knowledge of real people, putstechnology in context of real life needs and usage.Genuine/Authentic:human, honest, accessible.RAND DESIGN TOOLS LogoASICS Brand MarkASICS SpiralGraphic ASICS SpiralMinimum SizeClear SpaceLockupsProhibited Usage07080914151618 The ASICS Brand Mark is the primary logo for allcommunications. Though it is rarely used at a large scale,it should be used the most often. ColorsPrimary ColorSecondary ColorsTertiary ColorsSpecial Project ColorsASICS Color CombinationsASICS Color Proportion202122232426 TypographyASICS TypefaceGraphik Typeface FamilyHiragino Typeface FamilyType Size AdjustmentOversized ASICS TypefaceFlexible Orientation28293233343637 PatternsASICS Pattern GridExpressive PatternTechnology Pattern38394042 PhotographyUnexpected CroppingFlexible Orientation4647 Custom GraphicsAligned with ASICS graphic elementsCustom graphic inspired by productsCustom graphic inspired by community50515253 The ASICS Spiral expresses the unlimited speed, dynamism,and boundless potential of sports in a simple yet uniquedesign. In most cases, the ASICS Spiral should besupported by a smaller scale ASICS Brand Mark. This mark is used to communicate the bold, dynamic energyof the ASICS brand. The Graphic ASICS Spiral should beused at large scales as a graphic element. It should besupported by a smaller scale ASICS Brand Mark. NOTE:The ASICS Spiral is not a brand mark. In most cases it must beused in tandem with the primary ASICS Brand Mark. Refer toSection 2 Layout (page 57) for examples. GRAPHIC ASICS SPIRALPRINCIPLE IN LAYOUT GRAPHIC ASICS SPIRALPRINCIPLE IN LAYOUT In some design layouts, the placement of the ASICSGraphic Spiral is limited based on other visual elements.The ASICS Spiral should be maximized within theremaining space. The Graphic ASICS Spiral should be maximized in thecanvas while respecting margins. NOTE:ASICS Spiral must be withindocument margin. GRAPHIC ASICS SPIRAL& ASICS BRAND MARK IN LAYOUT GRAPHIC ASICS SPIRAL& ASICS BRAND MARK IN LAYOUT In most layouts, the Graphic ASICS Spiral must be used intandem with a smaller, supporting ASICS Brand Mark. Seemore details in Layout Principle section in this guidelines(page 57). To avoid the feeling of a repeated logo, the Graphic ASICSSpiral should always be placed, at minimum, 5x the size ofthe ASICS Brand Mark. NOTE:This is applied when the ASICS BrandMark and ASICS Spiral are on thesame layout Be sure to maintain a sufficient amount of clear spacearound the logo to maintain its integrity. The diagram belowillustrates the minimum amount of clear space around theASICS brand mark. To maintain legibility, do not place the ASICS brand markand the ASICS spiral at a height of less than 8 mm whenused in print and 22 px when used on screen. ASICS Brand Mark ASICS Spiral BRAND MARK LOCKUPSPONSORSHIP BRAND MARK LOCKUPCATEGORY The ASICS and partner logo should have similar visualimpact. You may adjust the logo sizes to achieve this,but you must maintain the specified spacing. The category lock-ups should be designed to support theASICS Brand Mark. Do not use additional styles or graphicswhen creating the lock-ups. When creating a category lock-up use the followingplacement and proportions. When creating a partner or sponsorship lock-up, use thefollowing placement and proportions. Horizontal Lockup Construction Horizontal Lockup Construction Graphik LightKerning: OpticalTracking: 0 Vertical Lockup Construction Graphik LightKerning: OpticalTracking: 0Center Aligned ASICS BRAND MARKPROHIBITED USAGE It is extremely important to present the ASICS brand markwith a consistent image to maintain its appeal and value.The ASICS brand mark should always be used correctlyto avoid loss of brand equity. Improper presentation canreduce the brand image’s impact, lower brand value. To firmly establish the ASICS brand identity, be carefulto use the ASICS brand mark correctly, referring to theexamples of prohibited use on the right. ASICS LIGHT BLUE Pantone 2199C / 2199U C77M0Y16K0R0G187B220 ASICS COLORS HTML00BBDC PRIMARY COLOR ASICS LIGHT GREEN ASICS Blue is the primary brand color. When using brandcolors, be sure to use the appropriate color format tomaintain brand consistency across mediums. Pantone 389C / 389U C21M0Y85K0R208G223B0 HTMLD0DF00 ASICS BLUE ASICS CORAL Pantone 1785C / 1785U Pantone 2758C / 2758U C0M76Y54K0R248G72B94 C100M95Y5K39R0G30B98 HTMLF8485E HTML001E62 SECONDARY COLORS ASICS secondary colors have been selected to complimentthe primary blue, and reflect the opti