律齐文化二零二四年中期报告

Contents目錄 Management Discussion and Analysis2Condensed Consolidated Statement of Profit or Loss andOther Comprehensive Income11Condensed Consolidated Statement of Financial Position13Condensed Consolidated Statement of Cash Flows15Condensed Consolidated Statement of Changes in Equity17Notes to the Condensed Consolidated Financial Statements19Other Disclosures44Corporate Information54 Management Discussion and Analysis BUSINESS REVIEW Advertising Business 13,800,00017,000,00018.4% During the six months ended 30 June 2024, the Group recordeda revenue of approximately HK$13.8 million (2023: HK$17.0million) from its core advertising operations, representing a year-on-year decline of approximately 18.4%. This contraction reflectsthe continued impact of a volatile macroeconomic environment,marked by persistent global inflationary pressures, elevated interestrates, credit tightening in Mainland China, and ongoing geopoliticaluncertainties. These challenges have dampened business sentimentand led to a more cautious approach to corporate spending, includingrecruitment and advertising budgets. In the first quarter of 2024, the Group recorded a notable year-on-year decrease in advertising volume, reflecting declining recruitmentactivity across a number of sectors. While certain industries showedsigns of stabilization in the second quarter, many enterprises remainedcautious in their hiring plans amid the ongoing global uncertainty.This persistent weakness in recruitment demand contributed to thedecline in revenue during the reporting period. RecruitRecruit In response to these market conditions, the Group continued toenhance its flagship Recruit Magazine platform by refining itspromotional strategies and delivering tailored recruitment campaignsto better meet client needs. Physical copies of Recruit Magazineremained strategically distributed at high-traffic locations includingMTR stations, commercial zones, Labor Department employmentcenters, NGOs, and educational institutions, while the electronicversion remained freely accessible online, ensuring wide reach and userconvenience. Expansion into Mainland China As part of the Group’s strategic efforts to diversify its revenue baseand expand into new markets, the Group made further progress indeveloping its digital advertising business in Mainland China. In thefirst quarter of 2024, the Group’s wholly owned subsidiary, ShenzhenAllegro Culture Limited (“SZ Allegro”), entered into a businesspromotion cooperation agreement with Shenzhen Kingkey RealEstate Holdings Limited (“SZ Kingkey”) to provide advertising andpromotional services for real estate projects through the end of theyear. Management Discussion and Analysis管理層討論與分析 This collaboration represents the Group’s footprint in expandingits advertising operations beyond Hong Kong and demonstratesthe Group’s ability to leverage its professional capabilities, marketknowledge, and operational experience to serve clients in thePRC’s dynamic and fast-growing digital marketing sector. Revenuegenerated from this initiative during the first half of 2024 contributedpositively to the Group’s performance. 14A14A.76 SZ Kingkey is classified as a connected person under Chapter 14Aof the Listing Rules. Accordingly, transactions under the agreementare regarded as continuing connected transactions. However,as all relevant percentage ratios and the annual cap fall belowthe thresholds stipulated under Rule 14A.76 of the Listing Rules,the transactions are exempt from disclosure, annual review, andshareholder approval requirements. The Group will continue to explore further business developmentopportunities in Mainland China, with a focus on digital platformssuch as Douyin, to diversify and strengthen its advertising revenuestreams in the second half of the year and beyond. Medical and Health Products COVID-19 As disclosed in the 2023 annual results, the Group ceased its medicaland health products business in 2023 following the loss of effectivecontrol over its key operating subsidiary, KK Wecheck MedicalTechnology Limited (“KK Wecheck”), and the significant decline indemand for COVID-19 testing kits after the pandemic’s de-escalation.No revenue was recorded from this segment during the six monthsended 30 June 2024. E-Commerce During the first half of 2024, the Group did not recognize anyrevenue from its e-commerce business, which previously involvedthe import and resale of household and personal care items sourcedprimarily from Japan. The business segment remained under strategicreview as the Group reset its market and operational strategy inlight of previous disruptions and incomplete documentation left by aformer executive director. The Group continues to evaluate suitableopportunities to revitalize this business segment when a commerciallyviable and strategically aligned model is identified. Management Discussion and Analysis IP Intellectual property (“IP”) development design service IP The Group engaged in IP