For the year endedJune 30, 2025 ORTRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period fromto001-39295(Commission File Number)SelectQuote, Inc.(Exact name of registrant as specified in its charter) 94-3339273 (I.R.S. Employer Identification No.) 6800 West 115th Street Suite 2511Overland ParkKS66211(Address of Principal Executive Offices)(913)599-9225(Registrant's telephone number, including area code) Securities registered pursuant to Section 12(b) of the Act: Title of each classTrading SymbolName of each exchange on which registeredCommon Stock, par value $0.01 per shareSLQTNew York Stock Exchange Securities registered pursuant to section 12(g) of the Act: None Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.Yes☐No☒ Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 duringthe preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements forthe past 90 days.Yes☒No☐ Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 ofRegulations S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit suchfiles).Yes☒No☐ Table of Contents Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or anemerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company”in Rule 12b-2 of the Exchange Act. Large accelerated filerNon-accelerated filer If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new orrevised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act☐ Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal controlover financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued itsaudit report.☒ If securities are registered pursuance to Section 12(b) of the Act, indicated by check mark whether the financial statements of the registrant included in thefiling reflect the correction of an error to previously issued financial statements.☐ Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received byany of the registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b).☐ Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).☐ The aggregate market value of the outstanding common stock held by non-affiliates of the Registrant as of December 31, 2024, the last business day of ourmost recently completed second fiscal quarter, based on the closing price of $3.72reported by the New York Stock Exchange on that date, was $506,928,494.Solely for the purposes of this calculation, the Registrant has excluded shares held by the Registrant's directors and executive officers as of December 31, 2024.Such exclusion shall not be deemed a determination by the Registrant that all such individuals are, in fact, affiliates of the Registrant. The registrant had outstanding172,816,730shares of common stock as of July31, 2025. DOCUMENTS INCORPORATED BY REFERENCE Portions of the registrant’s Definitive Proxy Statement for the 2025 Annual Meeting of Stockholders (its “2025 Proxy Statement”), which is expected to be filedwithin 120 days after the Company’s fiscal year ended June30, 2025, are incorporated by reference into Part III of this Annual Report on Form 10-K to theextent stated herein. SELECTQUOTE, INC. AND SUBSIDIARIESFORM 10-KTABLE OF CONTENTS PART IPAGEItem 1.Business4Item 1A.Risk Factors19Item 1B.Unresolved Staff Comments43Item 1C.Cybersecurity43Item 2.Properties44Item 3.Legal Proceedings45Item 4.Mine Safety Disclosures45PART IIItem 5.Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities46Item 7.Management’s Discussion and Analysis of Financial Condition and Results of Operations48Item 7A.Quantitative and Qualitative Disclosures About Market Risk71Item 8.Financial Statements and Supplementary Data72Item 9.Changes in and Disagreements With Accountants on Accounting and Financial Disclosure124Item 9A.Controls and Procedures124Item 9B.Other Information127Item 9C.Disclosure Regarding Fo