2025年全球最具价值和最强大的足球俱乐部品牌

Football 50 2025 The World's mosTvaluable &sTrongesTfooTball clubbrands Contents Foreword8David Haigh, Chairman & CEO, Brand FinanceSector Overview11Valuation Analysis15Most Valuable Football Brands 202516Most Valuable Brand:Real Madrid CF18Brand to Watch:Paris Saint-Germain19Brand Strength Analysis21Regional Analysis25Brand Spotlights51Newcastle United FC53Peter Silverstone, Chief Commercial OfficerParis Saint-Germain59Fabien Allègre, Chief Brand OfficerInsights63The price of passion: Football fan insights64Scott Moore, Manager, Sports Services, Brand FinanceHas women’s football found its breakthrough moment?68Carlota Arevalo, Analyst, Brand FinanceBrand building through sponsorship: Considerations for all brands70Sean McCallion, Analyst, Brand FinanceHow NoLo alternatives are changing the game in sports marketing74Henry Farr, Valuation Director, Brand FinanceClub Enterprise Value76Hugo Hensley, Head of Sports Services, Brand FinanceBrazil or bust: Brand investment in women’s football grows the game82Danielle Sarver Coombs, Ph.D., Associate Professor,Ravensbourne University LondonBrand Equity Research85Brand Value Ranking (EURm)88Brand Strength Index Ranking89Methodology91Sport Services101 AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996 with theaim of 'bridging the gap between marketingand finance'. For more than 25 years, wehave helped companies and organisationsof all types to connect their brands to thebottom line. Quantifying thefinancial value of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually. Unique combinationof expertise The world'sleading brandvaluationconsultancy Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting. Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council.Our experts crafted standards (ISO 10668and ISO 20671) and our methodology,certified by Austrian Standards, is officiallyapproved by the Marketing AccountabilityStandards Board. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Spanish giantsReal Madrid andBarcelona reign asthe world’s mostvaluable footballclub brands +Real Madridwins treble: World’s most valuablefootball brand, strongest club brand, and topenterprise value +FC Barcelonaclimbs to second place, overtakingManchester Citywho failed to win a major trophyfor the first time in 8 years +Paris Saint-Germainbreaks into the top five followingfirst Champions League trophy, surpassingFC BayernMunichandManchester United +Seven football club brands achieve elite AAA+ brandrating, including four from the Premier League Foreword What is the purpose of a strong brand: to attract customers, to build loyalty,to motivate staff? All true, but for a commercial brand at least, the first answermust always be ‘to make money’. Huge investments are made in the design, launch, and ongoing promotionof brands. Given their potential financial value, this makes sense. Unfortunately,most organisations fail to go beyond that, missing huge opportunities to effectivelymake use of what are often their most important assets. Monitoring of brandperformance should be the next step, but is often sporadic. Where it does takeplace, it frequently lacks financial rigour and is heavily reliant on qualitativemeasures, poorly understood by non-marketers. David HaighChairman & CEO,Brand Finance As a result, marketing teams struggle to communicate the value of their workand boards then underestimate the significance of their brands to the business.Sceptical finance teams, unconvinced by what they perceive as marketing mumbojumbo, may fail to agree necessary investments. What marketing spend there is,can end up poorly directed as marketers are left to operate with insufficient financialguidance or accountability. The end result can be a slow but steady downward spiralof poor communication, wasted resources, and a negative impact on the bottom line. Brand Finance bridges the gap between marketing and finance. Our teamshave experience across a wide range of disciplines from market research andvisual identity, to tax and accounting. We understand the importance of design,advertising, and marketing, but we also believe that the ultimate and overridingpurpose of brands is to make money. That is why we connect brands to thebottom line. By valuing brands, we provide a mutually intelligible language for marketing andfinance teams. Marketers then have the ability to communicate the significance ofwhat they do, and boards can use the