2025年全球顶级授权商报告

THE TOP GLOBALTOP GLOBALLICENSORSLICENSORS 2025 BREAKING THE$300B BRACKET From Disney’s brand empire to emerging powerhouses, discoverour 2025 rankings with 93 titan brands driving over $300 billion inlicensed consumer product sales at retail. The Licensing Industry’s Thought LeaderLICENSEGLOBAL.COM EDITORIAL DEPARTMENTVICE PRESIDENT, CONTENT AND STRATEGYAmanda Ciolettiamanda.cioletti@informa.comSENIOR MANAGING EDITORPatricia DeLucapatricia.deluca@informa.comCONTENT DIRECTORBen Robertsben.roberts@informa.comCONTENT EDITORMcKenna Morganmckenna.morgan@informa.comSPONSORED CONTENT EDITORAlex Markovich alex.markovich@informa.comSENIOR DIGITAL EDITORIan Hartian.hart@informa.comDIGITAL EDITORGianna Rosenbach gianna.rosenbach@informa.com SALES MANAGERS (U.S.) Kelli Couchee kelli.couchee@informa.com(U.S.) Justin Giuffrida ustin.giuffrida@informa.com(U.S.) Christie Ramsey christie.ramsey@informa.com(U.S., Asia and Oceania) Sarala Govindan sarala.govindan@informa.com(EMEA) Cassius Anderson cassius.anderson@informa.com(EMEA) Greg McDonald greg.mcdonald@informa.com(U.S. and LATAM) Raquel Villazon raquel.villazon@informa.com(EMEA and Asia) Christine Xin christine.xin@informa.com MARKETING DEPARTMENTMARKETING DIRECTORMathilde LeBorgne mathilde.leborgne@informa.comDIGITAL DIRECTORStephen Wray stephen.wray@informa.comPROGRAM MANAGERKellie Wahlheim, CEM kellie.wahlheim@informa.comSENIOR ANALYSTJack Beaman jack.beaman@informa.comDIGITAL MARKETING SPECIALISTKendall Adams kendall.adams@informa.comDIGITAL CREATIVE DESIGN MANAGERJoseph Rose joseph.rose@informa.com ART DEPARTMENTART DIRECTORCarey Sweeten carey.sweeten@informa.com SENIOR AD OPERATIONS SPECIALISTJacqi Fisher jacqi.fisher@informa.com ADVERTISING DEPARTMENTVICE PRESIDENT, SALESHoward Gelb howard.gelb@informa.comEMEA SALES DIRECTORMatthieu Battini matthieu.battini@informa.com GLOBAL LICENSING GROUP SENIOR VICE PRESIDENTANNA CLARKE (KNIGHT) anna.knight@informa.com LICENSING AND REUSE OF CONTENTContact our official partner, Wright’s Media, about available usages, license fees and award seal artwork at informa@wrightsmedia.com for more information. Please note that Wright’s Media is the only authorized company that we’ve partnered with for Informa Markets materials. © 2025 Informa Markets, a trading division of Informa PLC. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, elec-tronic or mechanical including by photocopy, recording, or information storage and retrieval without permission in writing from the publisher. Authorization to photocopy itemsfor internal/educational or personal use, or the internal/educational or personal use of specific clients is granted by UBM for libraries and other users registered with the CopyrightClearance Center, 222 Rosewood Dr. Danvers, MA 01923, 978-750-8400 fax 978-646-8700 or visit http://www.copyright.com online. For uses beyond those listed above, please directyour written request to Permission Dept. fax 732-647-1104. Informa Markets provides certain customer contact data (such as customers’ names, addresses, phone numbers, and e-mail addresses) to third parties who wish to promoterelevant products, services, and other opportunities that may be of interest to you. If you do not want Informa Markets to make your contact information available to third partiesfor marketing purposes, simply call toll-free 888-644-2022 and a customer service representative will assist you in removing your name from Informa Markets lists. Outside theU.S., please phone 218-740-6836. License Global does not verify any claims or other information appearing in any of the advertisements contained in the publication, and cannot take responsibility for any losses orother damages incurred by readers in reliance of such content. To subscribe, visit LicenseGlobal.com. For customer service support, call toll-free 888-644-2022 or 218-740-6836 if outside the U.S. You can also email cs@licensingexpo.com. THETOP GLOBALTOP GLOBALLICENSORSLICENSORS2025 TOP 10 GLOBALLICENSORS AN INTRODUCTION BRANDSCAPE Discover the reportfindings andmethodology.Pg. 4 Brand licensingforecasts by region,demographic andmore.Pg. 7 Understanding themovements behind the top10 brand owners.Pg. 5 SIX STRATEGIESDRIVING GROWTH TOP GLOBALLICENSORSOFFICIAL RANKINGS How to stay ahead ofthe curve, according tobrand owners.Pg. 10 Find out who made thisyear’s report.Pg. 12 BY BEN ROBERTS TOP GLOBAL LICENSORS REPORT 2025ANINTRODUCTION Although brand owners often span sec-tors, prominent categories represented inthis year’s data include entertainment andmedia (estimated at $147.3 billion), consumerproducts and corporate brands ($31 bil-lion), fashion ($54.6 billion), toys and games($43.7 billion) and sports ($6.9 billion). Thesecategories reveal the commercial depth andconsumer relevance of brand licensing acrossverticals. This year’s total – $307.9 billion –exceeds last year’s $281.2 billion benchmarkand signals a