2024年品牌金融资产管理与主权财富基金50强

asset management &sovereign wealth fund502024 brand finance's annual report on the most valuable and strongest brands may2024 Contents About Brand Finance3 Foreword4David Haigh, Chairman & CEO, Brand Finance Ranking Analysis7 Brand Value Ranking (USD)17 Methodology18 Our Services26 © 2024 All rights reserved. Brand Finance Plc. Bridging the gap betweenMarketing and Finance AboutBrand Finance Brand Finance was set up in 1996 withthe aim of 'bridging the gap betweenmarketing and finance'. For more than 25years, we have helped companies andorganisations of all types to connecttheir brands to the bottom line. Quantifying the financialvalue of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually. The world'sleading brandvaluationconsultancy. Unique combinationof expertise Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting. Priding ourselveson technical credibility For business enquiries, please contact:Richard HaighManaging Directorrd.haigh@brandfinance.com Brand Finance, a chartered accountancyfirm regulated by the Institute ofChartered Accountants in England andWales, is the first brand valuationconsultancy to join the InternationalValuation Standards Council. Our expertscrafted standards (ISO 10668 and ISO20671) and our methodology, certified byAustrian Standards, is officially approvedby the Marketing AccountabilityStandards Board. For media enquiries, please contact:Penny ErrickerGlobal Press Enquiresp.erricker@brandfinance.com For all other enquiries:enquiries@brandfinance.com+44 207 389 9400www.brandfinance.com Foreword The inaugural 2024 Brand Finance report on the world’s strongest and most valuable AssetManagement and Sovereign Wealth Fund brands highlights the significant contribution ofbrand to the business value of the managers. Our research indicates that there is further valueto be unlocked by building brand strength to create a differentiated positioning in the marketand to look beyond operational scale. This year, Brand Finance has invested more in researching and understanding customerperceptions of brands across the world than ever before, with original research taking placein dozens of jurisdictions globally. This report, Brand Finance Asset Management & SovereignWealth Fund 50 2024, is based on this extensive original research amongst over 4,400specialist audiences: •Institutional Investors•Investments Advisors•Asset Managers, NGOs•Media/Journalists•Informed Public David HaighChairman & CEO,Brand Finance The research covers 11 markets, with the findings representing a catalyst for further conversations. The largest managers in terms of assets under management (AuM) tend to have larger brandsby value, but some brands outperform relative to their size. Brands with a more active investmentstrategy tend to have a higher proportion of brand value to AuM, highlighting the larger impact ofbrand in their business models. Asset managers of banks and insurance companies tend to havestronger brands as they benefit from the ‘halo effect’ of their banking operations. Of particularnote is the rising importance of alternative managers and sovereign wealth funds (SWFs) withinthe ranking. Blackstone and KKR both feature in the top 10, while Public Investment Fund (PIF)and Norges Bank Investment Management feature in the top 25 by brand value. Another noteworthy trend is the blurring of lines between the different entities. Traditionalasset managers are increasingly pushing into private credit, while some SWFs are increasinglybehaving less like traditional SWFs – instead, they operate like a mix of venture capital, nationalfund, hedge fund and startup money. Brand valuation helps companies understand the value of their brands and how brand valuecontributes to the overall value of the company. This important understanding can informdecision-making related to marketing and branding efforts, as well as providing a benchmarkfor future performance. It can also be used to help attract investors and secure financing, asa strong brand can also be a valuable asset. Additionally, brand valuation is useful in the event of a merger or acquisition, as it can helpdetermine the value of the brand being acquired. Overall, brand valuation helps organisationsunderstand the worth of their brand and how it fits into their overall business strategy. A strong brand can lead to improved business returns in several ways. First, a strong brandcan help a company differentiate itself from its competitors and establish a unique identity inthe market, which generally boosts customer loyalty and retention. Of course, loyal customersare linked to higher sales and revenue. A strong brand can also help a company command ahigher price for its products or services, as consumers are willing to pay more f