倾听：澳大利亚观众音乐消费的见解总结与综合

Cover image: Midland Records,Perth. Credit: Duncan Barnes.AcknowledgementCreative Australia acknowledges the many TraditionalCustodians of Country throughout Australia and honourstheir Elders past and present.We respect their deep and enduring connection to theirlands, waterways and surrounding clan groups since timeimmemorial. We cherish the richness of First Nationspeoples’ artistic and cultural expressions.We are privileged to gather on this Country and to shareknowledge, culture and art, now and with future generations.Listening In: A summary and synthesis of insights on musicconsumptionis published under Creative CommonsAttribution-Noncommercial-Non-Derivative Works 4.0Licence.Attribution: Creative Australia 2025,Listening In: A summaryand synthesis of insights on music consumption.This report was supported by a partnership with Untitled Group andThe Daily Aus, as well as a collaboration with The Push. ContentsMain insights across the Listening In seriesIntroductionAbout this reportAbout the Listening In seriesResearch approachTheme 1: Australians value musicTheme 2: Streaming and social media are transforming the waysin which we engageTheme 3: Big events and international artists are taking precedence,both online and in physical attendanceTheme 4: What this means for Australian musicAustralia's Paradox: A global perspectiveBeyond the numbersNext stepsAppendicesAppendix A: Research project methodology 2677891218202426272828CREATIVE AUSTRALIA Main insights across theListening InseriesListening In: A summary and synthesis of insights on music consumptionis the third and final report in a series of publications that providesgreater insights into how Australians discover and consume music,along with audiences’ wider attitudes, behaviours and preferences.The series also seeks to better understand how Australian music sits within the overall music diet,as well as how people feel about Australian music – and their current access to it.Main insights have been collected and discussed across this final report, according to themes.In sum, these are:Theme 1:Australians value musicAustralian audiences highly value music andthere is strong positive sentiment towardsAustralian music. Findings indicate there isa willing and ready market for increasedconsumption of Australian music.Theme 2:Streaming and social media aretransforming the ways in which weengageStreaming and social media are drivingconsumption and are fundamentally reshapingthe ways in which Australians engage with musicand with artists.Theme 3:Big events and international artists aretaking precedence, both online and inphysical attendanceInternational artists are being prioritised overmore frequent engagement with local acts.We are seeing this shift in both listening andlive attendance preferences among Australians.Theme 4:What this means for Australian musicGlobal streaming platforms and social mediapresent challenges for the visibility of newAustralian music; and the increased cost ofliving presents challenges for local music venuesand bars. Despite this, Australian audienceshold positive views towards Australian musicand want to engage with it more.LISTENING IN: A SUMMARY AND SYNTHESIS OF INSIGHTS ON MUSIC CONSUMPTION TheListening Inseries – At a glanceValuing live musicSix in tenAustralians agreeor strongly agreethatmusic isimportantto them.Of music-engaged respondents:92%say that live musicevents have a big or very bigimpact on theirsense ofwellbeing and happinessDrivers of attendanceOf music-engaged respondents:FOMO(fear of missing out)isa key driverforlive music attendance, especially for international acts.AttendanceAlmost halfofAustraliansattendedat least one livemusic eventin thepast 12 months.But young Australiansare now lesslikely tosaytheyprefer togo out than stay incompared to 2019.Major venuesarethemost popularlocationfor attendinglive music events.Attendance atpubs and clubs hasdroppedbetween 2019and 2024, whilemajorvenue attendancehas remained steady.Music-engaged respondents:Areequally as likelyto attend events featuringAustralian artists and international artists.Almost three quarterssaved up money toattendone or more major live music eventsin the past 12 months. .72%help themanxiety or depressionBarriersto attendanceCostpreventing Australians’attendance at live music.Australians, especially thoseaged 14–24, arefeeling less financiallysecureAmong music-engagedrespondents:Themost common reasonfornot attending wasable to afford tickets94%impacting their ability to attendlive music.96%increase their attendance at livemusic events.Ais the biggest barrier toattendance at live music eventsat small local venues, especiallyin regional areas. say that live music eventsdeal with stress,.is theprimary barrierincreasingly.not being.say thecost of livingissay that avoucherwouldlack of nearby eventsCREATIVE AUSTRALIA Engagement withAustralian musicOf music-engaged respondents:98%listen to Australian music81%listen to Australian musica fewtimes