未来的技能

1. Rebuilding the learning pathEducation is vital, but not enoughRethinking study choicesPractical experience and its valueFrom mandatory education to lifelong learning2.Skills marketThe future at the workplaceHigh demand for AI and data scienceDigital learning platforms: A skills menu3. Opportunity crossroadsEducation: A shared responsibilityEmployability and opportunities for lifelong learning4.A geographic outlookEuropeNorth AmericaSouth AmericaContentsMethodologyTeamPrologueExecutive summary 1112131420212225262838411727464892356 When I graduated in Economics in the 1980s,I could never have imagined how fast and profoundlythe world of work would change. Even when I tookmy current role at the end of 2014 , in charge ofSantander and I put digital transformation at the topof our agenda, I did not foresee the pace or scale ofdisruption we are now witnessing. The rise of artificialintelligence is reshaping not just how we work, buthow we live and learn.With this change comes immense opportunity: to boostproductivity, enhance competitiveness, and create newforms of value. But as with any change, it also createsa serious challenge—are we ready and able to adapt tothis new world?The answer lies in skills, and more specifically,reskilling. According to the World Economic Forum,half the global workforce will need reskilling by 2025.One in four European SMEs face talent shortages. InLatin America, millions of digital roles go unfilled dueto a lack of qualified candidates. To address this, theeducation landscape is shifting. Lifelong learning isno longer optional—it is a basic need for anyone whowants to thrive in this new era.Prologue At Santander, we believe businesses must be part of thesolution. To clarify where we can have an impact, andwhat we need to do, we commissioned Our Tomorrow’sSkills report. It reflects the views of 15,000 peopleacross 15 countries. It is both a listening exercise anda plan of action—a way to understand the challengespeople face and to respond with meaningful support.People are clear about what they want. Companiesshould invest not only in the skills of their employees,but also in wider society. We agree. For years, we havetaken that responsibility seriously. 28 years ago, webegan an initiative to support Universities – and over theyears we have invested more than 2.4 billion euros ineducation.We are now going step further, raising our ambitionto reflect the challenges and opportunities of thedigital future. We’ve committed to invest €400 millionin education, employability, and entrepreneurshipbetween 2023 and 2026. We have createdplatforms such as Santander Open Academy which,in collaboration with prestigious universities andeducational institutions, provide free access to world-class training and tools for people of all ages andbackgrounds.Santander’s purpose is to help people and businessesprosper. This report reaffirms our commitment to that,by helping people upskill and reskill. It invites criticalthinking and open dialogue. And most of all, it reflectsour belief that sustainable growth is a win win forall our constituencies , our team , our customers ourshareholders and our communities. And that the path tosustainable growth lies in empowering people with theskills they need—not just for the jobs of tomorrow,but for the future we all share.Ana BotínExecutive Chair of Santander ThisTomorrow’s skillsreport compiles the findings of a far-reaching, international survey that seeks to assess people'swillingness to reinvent themselves professionally, explore newavenues, and learn new skills.Executive summaryThis report also assesses opinions on the current digital learning platformsand delves into the trends that will shape the professions of the future.A future where building and rebuilding the learning path will be a giventhroughout life and essential to uncover new opportunities in three areasthat are becoming increasingly intertwined:education,employabilityandentrepreneurship.This report is split into four chapters. The first chapter,“Rebuilding thelearning path”, assesses the survey participants’ views on the trainingthey have received and their ability to meet the ever-changing job markethead-on.The second chapter,“The skills market”, investigates the jobs of thefuture, the skills — understood as the combination of knowledge andabilities — that will be most in demand, and the ways to learn themthroughout adult life.The third chapter,“Opportunity crossroads”, explores the sharedresponsibility of the public sector, companies and individuals to bolsterlifelong learning and employability.The survey was conducted in 15 countries1in Europe and the Americas on15,000 adults (1,000 per country) aged between 18 and 65.A type of work or activity whichrequires specialtraining and knowledge¹Argentina, Belgium, Brazil, Chile, France, Germany, Italy, Mexico, The Netherlands, Poland, Portugal, Spain, the UK, the USA and UruguaySkill Key trends1.The idea of being educatedin one block is fadin