2025年全球数据中心趋势报告：通过游戏连接世界

Connecting the World Through Games Contents Every year, I have the privilege of helping the game industrycome together to network, learn, and solve problems. I’ve seendevelopers land their dream jobs, studios find publishers, andgames of all sizes and budgets receive acclaim. It’s part ofwhat makes the Game Developers Conference an engaged,enthusiastic, and enduring community. Executive Summary............................................................. 31. Generative AI........................................................................ 42. VR/AR/MR.............................................................................. 83. Live Service.......................................................................... 134. Mobile...................................................................................... 185. Accessibility......................................................................... 226. Publishing & Financing.............................................. 27Announcements at GDC................................................. 31Award Winners....................................................................... 32Appendix: Selected Sources........................................ 33 Our team, along with the fantastic GDC advisory board, strive to curatecutting-edge content and industry expertise at every GDC so our communitycan make informed decisions and stay connected. In a year that has beendifficult for the industry, it’s more important than ever for us to provideopportunities for developers to grow and thrive. That’s why I am excited to share the first-ever Trends Report for GDC 2025,covering everything from the latest generative AI tools to game accessibility.It’s our way of cataloging some of the biggest findings and takeaways fromthe Game Developers Conference, ensuring that our attendees can stayinformed throughout the year. I am grateful to all our speakers, attendees, and exhibitors who make thisannual event such a special experience. I hope that, by reading this report, yougain a new understanding about where the game industry is going and whatyou can do to help get it there. Stephenie HawkinsEvent Director Executive Summary 6 Key Takeaways from the 2025 GDC Trends Report Generative AI tools are becoming faster, cheaper, and more efficient fortasks ranging from prototyping to NPC creation—but concerns aboutcopyright and job security persist. The introduction of more affordable VR headsets has diversified theaudience, increasing the demand for multiplayer, free-to-play, andmixed reality games.2. AAA live service games are on the decline as more publishers cancelprojects, but there’s a growing space for smaller, cheaper live servicetitles that serve niche audiences.3. Players are moving from hyper-casual to hybrid-casual mobile games,which combine simpler gameplay mechanics with more narrative,worldbuilding, and metagame elements. The lack of universal guidelines has made it challenging to implementaccessibility features, especially for smaller studios, and the newAccessible Games Initiative hopes to address this.5. Publishers and investors are becoming more selective, demandinggames with suitable hype, leading more game developers to turn toself-publishing and alternate funding methods.6. State of (AI) Play ‘Faster and Cheaper’ market’s first “hybrid reasoning model),” NVIDIA’sRTX Kit3for neural rendering and Microsoft’s Worldand Human Action Model (WHAM4), unveiled in astudy published by Nature5. When it comes to generative AI in the gameindustry, the word “if” no longer applies. Afterall, our 2025 State of the Game Industry report1showed that one-third of developers whoresponded use these tools now. As part of this effort to speed along innovation,there was a bit of talk at GDC 2025 about opensource versus proprietary. Our 2025 State of theGame Industry report showed a growing numberof studios are developing their own proprietarytools, which allow for better customization but alsorisk falling behind other companies’ progress. As Rez Graham, independent creative and technicaldirector, put it directly during his GDC talk: “It'schanging so fast, it's gonna be obsolete by the timethe conference is over.” At GDC 2025, the focus was less on theintroduction of generative AI tools and more onwhat’s being done to make them “faster andcheaper.” To help in tasks like building prototypesfor game pitching, generating repetitive assetsacross levels, or creating more detailed NPCsusing LLMs. For many developers, the dream isto achieve “AI at runtime,” which some believe ispossible within the next five to 10 years. Supporters of open-source models have advocatedthat sharing resources can benefit the industryat large, especially new and indie developers.However, as we saw with the 2025 Studio Ghiblicontroversy, there are ongoing concerns aboutownership and copyright infringement thathave yet to be addressed. AI proponents touted the latest developmentsin world mod