美国报告-YouGov最受推荐品牌2025

YouGov’s MostRecommendedBrands 2025 Discover the most recommended global brandsamong current customers, with country-specificdeep dives for 10 key markets. /Research Reality Contents 1Introduction 2Exploring global attitudes in 2025 3Global Most Recommended Brands 2025 4US Most Recommended Brands 2025 andsector deep dives 5Global market deep dives: Australia, Denmark, France,Germany, Indonesia, Kingdom of Saudi Arabia,Singapore, Spain, United Kingdom 6Methodology Foreword “With consumer voices carrying more weight than ever, the strongest brands are built not just onvisibility, but on trust, relevance, and advocacy. Recommendations have become one of the mostpowerful indicators of brand strength. Our Most Recommended Brands 2025 report reflects this. Drawing on the real opinions of hundreds of thousands of people across the globe, it highlightsthe brands that are creating experiences worth sharing. Whether you’re a challenger brand onthe rise or an established leader looking to stay ahead, YouGov’s report shows what drivescustomer loyalty today.” Stephan ShakespeareCEO and Founder, YouGov Powered by theYouGov panel The insights in this report arefueledby YouGov’s consumerresearch panel, which has 29 million registeredmembers from55+ markets. Every day, our members share their realities with us–enablingtrue insights intobehaviorsand attitudes from people of all ages,backgrounds and beliefs. 55+markets Inclusion is essential for our members, our clients, and ourmission. We invest millions each year to ensure we can createtruly nationally representative online samples and access hard-to-reach groups. This dedication to reflecting reality means we’re cited as themost accurate online pollster regularly. Get in touch=contact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign=WP-2025-07-US-Recommend-Rankings Exploring globalattitudes in 2025 Agree:“I love recommendingthings for people to try.”Top recommenders 56%of USconsumers agree:“I love recommendingthings for people totry.” ▲/▼-indicates significant difference compared to US gen pop. Agree:“I am more likely to recommend brandswhen I am a member of their loyalty program.” US women slightly more likely to recommend whenbelonging to a loyalty program (48% vs 46%) % whostrongly agree,agree,disagreeorstrongly disagreewith the statement:"I am more likely to recommend brands when I am a member of their loyalty program" #10:Neutrogena PositiveRecommendscore Additional high performing markets with statistically significant growth Get in touchontact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign=WP-2025-07-US-Recommend-Rankings United States of America #9:trivago Get in touchontact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign=WP-2025-07-US-Recommend-Rankings #8:BMW Get in touchontact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign=WP-2025-07-US-Recommend-Rankings #7:Mercedes-Benz Additional high performing markets with statistically significant growth Get in touchontact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign=WP-2025-07-US-Recommend-Rankings Denmark #6:Nike Get in touchontact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign=WP-2025-07-US-Recommend-Rankings #5:Nintendo Get in touchontact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign=WP-2025-07-US-Recommend-Rankings #4:adidas Get in touchontact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign=WP-2025-07-US-Recommend-Rankings #3:Levi’s Get in touchontact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign=WP-2025-07-US-Recommend-Rankings #2:Toyota Get in touchontact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign=WP-2025-07-US-Recommend-Rankings #1:Emirates Additional high performing markets with statistically significant growth Get in touchontact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign=WP-2025-07-US-Recommend-Rankings YouGov’s Global Most Recommended Brands 2025 The top 10 global brands based on positive Recommend score for the last 12 months among current customers. US top 10 andsector deep dives US top 10 brandsUS most improved brandsAutomotiveBeveragesClothingCable, satellite andstreaming TVCPG: Foods & snacksDiningFinancial servicesGrocery storesRetail United States: Top 10 brands The top 10 brands in US based on positive Recommend scores for the last 12 monthsamong current customers. United States: Top 10 most-improved brands The top 10 most-improved brands in US based onyear-on-year increase to positive Recommend scoresamong current customers. Automotive United States Exploring the most recommended brands in US for key sectors. Beverages United States Exploring the most recommended brands in US for key sectors. YouGovBrandIndex, June 1, 2024–May 31, 2025.Beverage rankings include multipleBrandIndexcategories which furtheranalyze brands by sub-sector(Beer, Hard Seltzer, RTD & non-alc; Carbonated soft drinks; Coffee, juice & tea; Energy &hydration; Spirits, Water