2025年全球最受欢迎的威士忌品牌报告

FFour years ago when we launchedthis supplement, I never would’vepredicted an American whiskeybrand would dominate. Michter’shas stormed to its third successivetitle as The World’s Most Admired Whiskeybrand, which I put down to its balance. Thebrand has history and provenance withoutbeing old fashioned, it honours tradition whilepushing innovation and it’s rare, but accessiblein all the right places.Senior vice president Matt Magliocco shouldn’t just be credited with the success ofthe brand, but the invention of the teleport.He manages to be at every major whisk(e)yshow and bar event, while simultaneouslyhosting guests in Kentucky and running theoperations from New York.For , I introduced two Academy chairs for Europe and the US who provided theirown list of names to take part in our poll. It’simportant to rotate our  voters so that thesame people aren’t voting for the same brands,which further highlights the strength of theMichter’s brand.While it’s an American name that reigns supreme, it’s Scotch which once again takesthe lion’s share with  of the  brands.American whiskey takes the second largestwith  brands followed by Japan and NewWorld, while just two Irish whiskies madethe cut. Despite going under late last year,Waterford did receive enough votes from loyalfans to make the list, but was later removedgiven its operating status. CONTENTS 4 HOW WE DID IT 5 THE TOP  The World’s Most AdmiredWhiskies from number one SHAY WATERWORTH 7 THE LIST MANAGING EDITOR An at-a-glance guide to the top  READER SERVICES/SUBSCRIPTIONSAgile shop: hps://agilemedia.escosubs.co.uk EDITORIALSupplement EditorShay Waterworth ADVERTISINGCommercial DirectorRob Cullen rob.cullen@drinksint.comSenior Account ManagerCarmen Poel Franceschcarmen.poel@drinksint.comPublisherJustin Smithjustin.smith@drinksint.com shay.waterworth@drinksint.comWebsite EditorOli Doddoli.dodd@agilemedia.co.ukDigital Marketing ExecutiveAngel Ambroseangel.ambrose@drinksint.comReporter & Editorial ResearcherEleanor Yateseleanor.yates@drinksint.com © AGILE MEDIA LTDALL RIGHTS RESERVED. Drinks International (ISSN  – X) is published monthly by Agile Media Ltd and distributed in the USA by: MailRight International,  Stelton Road B, Piscataway,NJ .Periodicals Postage Paid at New Brunswick, NJ.POSTMASTER: Send address changes to: DrinksInternational,  Stelton Road, B-, Piscataway,NJ . MEDIA ACCOUNTSAnnee O’Connellannee.oconnell@agilemedia.co.uk Art DirectorChristine Freemanchristine.freeman@agilemedia.co.ukArt EditorJames Downjames.down@agilemedia.co.uk MANAGING DIRECTORRussell Doddrussell.dodd@drinksint.comDRINKS INTERNATIONALSuite E, KBF House,  Victoria Road, Burgess Hill, WestSussex RH LHWWW.DRINKSINT.COM COVER IMAGE: ISTOCK.COM/ COLDSNOWSTORM Production EditorJaq Baylesjaq.bayles@drinksint.com HOWWE DID IT Shay waterworth outlines theprocess by which the world’s mostadmired whiskies are determined The World’s MostAdmired Whiskiesis determined by apanel of independentwhisk(e)y experts.Our 100-strong Academy consistsof buyers, bartenders, writers,educators and other specialistswho carry no affiliation with anybrand to ensure that the resultsburden no bias and retain integrityacross the board. most admire, in descending order.They were asked to consider thefollowing criteria:•The quality and consistency of However, given the specialistnature of whisk(e)y and thewidespread geography of ourAcademy, voters were limited tofive brands from the same category.We then compiled the numbers “OURACADEMYFEATURESSOME OFTHE MOSTRESPECTEDNAMES INWHISK(E)Y” the whiskies in the brand range•The price-to-quality ratio acrossthe brand portfolio•The strength of the brandingand marketingThe votes are then weighted, to determine the final ranking.Our Academy features someof the most respected names inwhisk(e)y around the world andwe work hard to ensure a broadgeographical and demographicspread. Voting took place duringJuly and August 2025. We asked each of our experts meaning a brand was awarded 10points for securing a first placevote, nine points for second,eight points for third and so on. to name 10 whisk(e)y brands they 1MICHTER’S COUNTRY OF ORIGIN:USOWNER:CHATHAMIMPORTSI for American whiskey and, in themid-1990s, Joseph J Maglioccoand consultant Richard ‘Dick’Newman adopted the trademarkand moved the brand to Kentucky.Today Michter’s has a huge Johann and Michael Shenk inSchaefferstown, Pennsylvania.It’s said that Shenk’s was among the earliest American whiskies touse rye from its own grain fieldsand, after it grew a fine reputation,George Washington bought thewhiskey to warm his soldiersduring the winter of 1778.However, it wasn’t until the t’s a hat trick of top spotsfor Michter’s in TheWorld’s Most AdmiredWhiskies. One fifth ofour voters selected theAmerican whiskey brand as theirnumber one Most Admired,which emphasises the respectwhich it demands from all cornersof the trade.The distiller