2025年数字新闻报告

Nic Newman with Amy Ross Arguedas, Craig T. Robertson, Rasmus Kleis Nielsen, and Richard Fletcher© Reuters Institute for the Study of JournalismDOI: 10.60625/risj-8qqf-jt36Survey bySpanish translation supported byReuters InstituteDigital News Report 2025Supported byMain sponsor ContentsForeword by Mitali MukherjeeMethodologyAuthorship and Research AcknowledgementsSECTION 1Executive Summary and Key Findingsby Nic NewmanSECTION 2Further Analysis and International Comparison2.1How the Public Checks Information it Thinks Mightbe Wrong2.2Local News: How Publishers can Still Provide Valuein a Platform World2.3How Audiences Think about News Personalisationin the AI Era2.4The Changing Landscape for News Podcastsacross Countries2.5Walking the Notification Tightrope: How to EngageAudiences While Avoiding OverloadSECTION 3Country and Market DataEUROPE3.01United Kingdom3.02Austria3.03Belgium3.04Bulgaria3.05Croatia3.06Czech Republic3.07Denmark3.08Finland3.09France3.10Germany3.11Greece3.12Hungary3.13Ireland3.14Italy3.15Netherlands3.16Norway3.17Poland 3.18Portugal1003.19Romania1023.20Serbia1043.21Slovakia1063.22Spain1083.23Sweden1103.24Switzerland1123.25Turkey114AMERICAS3.26United States1183.27Argentina1203.28Brazil1223.29Canada1243.30Chile1263.31Colombia1283.32Mexico1303.33Peru132ASIA-PACIFIC3.34Australia1363.35Hong Kong1383.36India1403.37Indonesia1423.38Japan1443.39Malaysia1463.40Philippines1483.41Singapore1503.42South Korea1523.43Taiwan1543.44Thailand156AFRICA3.45Kenya1603.46Morocco1623.47Nigeria1643.48South Africa166SECTION 4References169 5679373843485357636668707274767880828486889092949698 2024 was the Super-Year of Elections; an intense year for newscoverage and in many countries, marked by polarised battlesover tradition and change. Against that backdrop, news publisherscontinue to grapple with greater platform disruption andfragmentation, pressure on existing business models and anincreasingly fraying connection with audiences. All of thispunctuated by a rise in attacks on free press worldwide.Over the last decade theDigital News Reporthas documented theseshifts. Our findings point to a continuing fall in engagement withtraditional media sources such as TV, print, and news websites,while dependence on social media, video platforms, and onlineWhile overall trust in the news has remained stable for the thirdyear in a row at 40%, two emerging themes bear keen attention.The first is the rise of an alternative media ecosystem: YouTubers,TikTokers, and podcasters. This was evident both in the US andseveral global majority countries where social media are widelyused to access news. Alternative media voices often have a widereach and appeal to audiences that news publishers have beenkeen to engage with but the report also shows that, when it comesto underlying sources of false or misleading information, onlineinfluencers and personalities are seen as the biggest threatworldwide along with national politicians.The second emerging theme is that AI chatbots are being usedas a source of news for the first time. While the numbers are stillrelatively small overall, they are markedly higher for youngaudiences. The delicate dance for news publishers attempting tounderstand how best to use AI in news becomes more complicatedas audiences in most countries remain sceptical about the use of AIin news; across countries, survey respondents expect that AI willmake the news cheaper to produce but also less trustworthy.Our report this year is based on data from almost 100,000individual survey respondents. The addition of Serbia makesthis the largest report we have published, covering 48 marketsthat together account for more than half the world’s population.The increasing number and diversity of markets covered – 11 inAsia-Pacific, eight in the Americas, four in Africa, as well as 25in Europe - have led us to compare fewer data points across thewhole sample and to focus on meaningful comparisons acrossmarkets that are broadly similar. The report provides more detailForewordMitali MukherjeeDirector, Reuters Institute for the Study of Journalism (RISJ) about differences in polling samples in the pages outlining themethodology and the relevant country pages and we continueto work to improve data quality. Because we use online polling,our focus remains on countries with high internet penetration,though we remain committed over time to extending our work tomore countries in the Global South – in line with the internationalmission of the Reuters Institute.Given the richness of the research, this report can only convey asmall part of the data and analysis. More detail is available on ourwebsite: https://reutersinstitute.politics.ox.ac.uk/ which containsslide packs and charts, along with a licence that encourages reuse,subject to attribution.Making all this possible, we are hugely grateful to our sponsors, inparticular to our main sponsor, the Google News Initiative, whichcontinues to support research on a truly global scale, as well asBBC Ne