行业协会作为一股向善的力量：公司的剧本

A Playbook for Companies Table of Contents Executive Summary4 Introduction8 Positive policy engagement as a component of transition plans15Making policy engagement “science-based”16 What does a good corporate climate policy agenda look like?21Notifying trade associations24 Selecting and prioritising associations to assess27How to make an assessment actionable32Assessment process33The role of disclosure36Best practice for what to include in a climate advocacy report37 Step 4: Engaging with associations to improve alignment and impact How to select which associations to focus on engaging with40Engagement process for improving alignment and encouraging action42 Step 5: Reviewing association memberships48Criteria for joining, leaving or remaining in a trade association49 Further resources53 Acknowledgments54 How to navigate this playbook Executive Summary Why this playbook? Policy engagement is emerging as a criticallever for business success in a rapidly shiftingoperating environment. As governments respondto interconnected crises—climate, biodiversity,resource security, and inequality—regulatorylandscapes are evolving fast. Companies areincreasingly exposed to material policy-relatedrisks, while also being dependent on enablingpolicy environments to unlock the systemictransformations required to meet their commercial,operational, and sustainability goals. Trade associations, as collective industryvoices, can play a crucial role in shapingpolicy outcomes. When they are aligned, theycan amplify a company’s strategic policyagenda, increasing the likelihood of policybreakthroughs; when they are misaligned, theycan seriously undermine the effectiveness andintegrity of a company’s direct advocacy. This playbook is for companies that recognisepolicy engagement is a vital tool to enable long-term value creation, risk management andpositive impact. It is for those who want to ensuretheir indirect policy engagement is amplifying,not undermining, their direct advocacy. For business, the stakes are rising. Withoutsupportive and coherent public policy, manysustainability-related targets—particularly thoselinked to decarbonisation, circularity, and nature—will remain out of reach. To succeed, businessesneed to take a proactive approach to optimisingtheir “policy footprint”, which includes boththeir direct engagement with the policymakingprocess and their indirect engagement viaintermediaries such as trade associations. To support companies in managing theirindirect policy engagement effectively, thisplaybook provides a five-step framework.Each step is designed to build toward greateralignment, transparency, and strategic influencewithin and across trade associations. Key Findings Step 1: Internal strategy and alignment ●Policy engagement objectives shouldbe integrated into a company’s overallstrategy for managing material risksand seizing strategic opportunities. clear, concrete answer to the question: “alignwith what?” Asking associations to align with theParis Agreement is not enough: there is too muchambiguity about what this means in practice. ●A company’s policy positions need to be granularand concrete enough for trade associations to usethem effectively—both in shaping their own policypositions and in engaging with policymakers.In practical terms, this means four things: ●A company’s ability to achieve its targetsand deliver on its transition plan is likelyto depend on the policy and regulatoryenvironment in which it operates. ●Wherever possible, policy statementsshould includequantitative, timeboundgoals, so that they can be used as abenchmark for whether specific policyproposals are ambitious enough or not.●Wherever possible, companies shouldrefer to specific types of policyinstrumentwhich they considerto be the most effective means ofachieving their stated objectives.●For issues that are highly context-dependent, it may be necessary tohavedifferentiated positions fordifferent marketsthat take both theexisting policy landscape and localpolitical dynamics into account.●Another way of navigating complexpolicy topics is torefer to and endorseexisting resourcesthat articulate adetailed position or set of criteria forpolicy design based on expertise anda rigorous consultation process. ●Companies should focus on policy issues thatmaterially impact their ability to deliver on theirown targets and plans and/or where they have thepotential to have a significant positive impact. ●Ensuring a company’s – or trade associations’ –policy positions are aligned with science is nota trivial undertaking. National and/or sectoraltransition strategies and roadmaps can providea view of the policies required to reach aspecific set of outcomes. These – along with thejudgement of credible, independent third-partyorganisations – can be used as a benchmarkfor what “science-aligned” means in practice. ●Given the uncomfortable reality that theworld is on track for 2.5°C+ of warmingbased on current policies, aligni