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VIRTUALASSISTANT As competition grows and attention spans shrink, maintaining customer engagement is likefishing with bare hands. Just when it seems secure, it slips away. Growing businesses struggleto scale customer interactions that ensure accuracy and personalized, timely support.Traditional methods, relying on manual processes, often lead to inefficiencies, high costs, andinconsistent experiences. This leads to a trifecta of problems: lost opportunities, decreasedsatisfaction, and reduced productivity. Generative AI allows you to automate customer interactions through the use of digital avatars.These avatars drive customer engagement through real-time, personalized interactionsthat provide quick human-like interaction in customer service, retail, education, andentertainment. DIGITAL AVATARS INCREASECUSTOMER SATISFACTION Digital avatars — virtual representations of individuals or entities — are increasingly used inapplications spanning virtual reality (VR), augmented reality (AR), gaming, and ecommerce. Infact, the global digital avatar market isprojected to growfrom $416.7 billion in 2023 to $745.1billion by 2033, at an impressive CAGR of 46.2%. This growth is driven by the rising adoptionof VR and AR technologies, the demand for personalized digital experiences, and the need forscalable customer engagement solutions. Another reason for the expected growth is the ability to use digital avatars as virtual assistantsin a wide range of industries. Some use cases include: Retail and ecommerce:Assists customers with product recommendations, virtualtry-ons, and streamlined checkout processes. Healthcare:Supports telehealth by offering patients reminders, FAQs, andappointment management. Education:Acts as a virtual tutor, tailoring learning experiences toindividual needs. Corporate training:Delivers immersive, interactive training modules for employeeonboarding and upskilling. Hospitality:Provides guests with personalized concierge services, such as bookingassistance and local recommendations. However, not every organization is ready to implement digital avatars. Despite rapidadvancements, common challenges exist in the form of: Implementation costs:High costs and complexityin deploying avatar-basedsolutions effectively. Technological limitations: Interoperability issues:Lack of standardizationacross platforms. Creating highly realistic andinteractive avatars requiressignificant computationalresources and sophisticatedsoftware. ADDRESS IMPLEMENTATIONCHALLENGES SoftServe’s Digital Concierge overcomes common hurdles to implementation. It’s a cost-efficient, scalable, and agile solution designed to enhance customer engagement andstreamline workflows. Using NVIDIA ACE and NVIDIA Riva for real-time speech recognition and synthesis and NVIDIANIM microservices for faster deployment, it features a flexible architecture integrating largelanguage models (LLMs) and retrieval-augmented generation (RAG) workflows, ensuringconsistent, scalable support tailored to industry-specific needs. This tech provides: Real-time interaction:Gen AI provides dynamic, human-like conversations. Scalability:Supports high interaction volumes without latency. Multimodal capabilities:Combines text, voice, and visual input/output for richerinteractions. Context awareness:Utilizes RAG workflows to provide accurate, personalizedresponses based on user history. Customizability:Easily adapts to industry-specific requirements, includingbranding and functionality. Cross-platform support:Operates seamlessly across web, mobile, and VR/ARplatforms. As a result, Digital Concierge provides tangible benefits for both customers and the bottomline of a business. It’s a versatile solution that: Increases engagement: Drives higher user satisfaction by delivering dynamic, human-like experiences. Cuts costs: Reduces operational expenses by automating repetitive tasks and handling highinteraction volumes without additional overhead, enabling businesses to scaleefficiently. SoftServe’s digital avatar,AISHAwas created for the UAE Ministry of Justice. The AI-powereddigital assistant streamlines judicial procedures by accelerating case reviews, quickly accessinglegal databases, and facilitating accurate rulings. SoftServe has made similar digital conciergesfor other industries, including GEN, a customer service assistant, and FINNA a financialadvisor. HOW DIGITAL CONCIERGE WORKS Digital Concierge leverages cutting-edge AI technologies to deliver real-time support acrossmultiple platforms. The solution combines real-time speech recognition (ASR) and text-to-speech synthesis (TTS) powered by NVIDIA Riva. By incorporating NVIDIA NIM, the systemoffers a scalable and flexible deployment framework tailored to your industry. A configurableLLM integrates seamlessly with RAG workflows to ensure precise and contextual responses. For enhanced user experience, Unreal Engine renders highly realistic, interactive visuals,helping to create visually