代理型AI优势：开启人工智能价值新层级

June 2025 AtKPMG,thefutureisagent-centric But this isn’t just a tech conversation—it’s aleadership one. Agents will demand tighter alignmentbetween business and technology leaders thananything that’s come before. Success will require ashared vision, coordinated execution, and a clear planfor embedding intelligence at scale. AI has reached another inflection point. Just asorganizations begin to scale generative AI, a moretransformative shift is already underway: the rise ofAI agents. modernizing tech and data, upskilling their people,and embedding trust at every layer. This shift won’t be easy—but it will be defining. Thedecisions leaders make today will reshape industriesand redefine competitive advantage. As we continueour journey, we’ll keep sharing what we learn—and welcome your ideas and perspective as wecollectively navigate what’s next. Agents aren’t just the next wave—they’re a step-change. These systems will act independently,pursue goals, and operate across complexworkflows. That shift changes everything: how workgets done, how decisions are made, and how valueis delivered. That includes preparing your people. The organizationsthat lead will be those that help their workforceadapt—training teams to work with agents, clarifyingevolving roles, and leading the cultural shift thistransformation demands. This paper breaks down what agentic AI reallymeans: how to define it, what it enables, andwhere to begin. The perspectives are grounded inreal-world experience—drawn from the work we’redoing with clients and across our own business. And as agents take on more autonomy and influence,trust becomes even more critical. A scalable strategyisn’t just about what agents can do—it’s aboutensuring they operate reliably, transparently, andwithin guardrails that build confidence. The time to prepare is now. Unlike cloud, whichtook nearly two decades to reshape enterpriseinfrastructure, this shift is playing out in months.Leading organizations aren’t waiting—they’re alreadyinvesting, scaling, and positioning themselves tocapture the benefits of AI agents at speed. With all the hype around agents, it’s easy to losefocus. Agents will be a critical part of AI strategy, butthey’re not the strategy. The leaders pulling aheadare moving fast, but with clarity—staying anchoredon the “no regrets” moves: aligning leadership, Steve ChaseVice Chair of AIand Digital Innovation Contents 10 Do you really know what an AI agent is?04 The spectrum of agents is evolving to meetcritical needs The era of agentic AI has already begun Setting the foundation for your agentic AI journey 07The value at stake Practical next steps to accelerate agent adoption 26How KPMG can help 08Four ways AI agents can unlock value DoyoureallyknowwhatanAIagentis? •AI agents are digital tools that fulfillorganizational goals by taking meaningful,independent action. They accomplish this byblending advanced reasoning from LLMs withplanning, orchestration, knowledge, data mining,curated tools, and careful governance. Use of the term AI agent has exploded recently, andliterally everyone is talking about them.It has gotten tothe point that almost everything seems to be an agent ofsome kind. And that’s just not true. Before you can beginto realize the incredible potential inherent in this quicklyevolving new technology, you really need to understandwhat an agent actually is. •AI agents can ingest both structured andunstructured data. •Potential real-world applications aremind-boggling. They range from basictask-oriented agents that can extractand compare data against standards, toend-to-end automation agents that coulddisrupt entire organizational value chains. •Agents make real-time decisions, adapt to newsituations, and learn from their interactions andfeedback. TheeraofagenticAIhasalreadybegun Just as executives are beginning to scale the game-changing capabilitiesof generative AI (GenAI) across their organizations, a new and even morepowerful AI-technology has emerged.While still early days, agentic AI is alreadyshowing such great promise, and evolving so rapidly, that no corporate executive,or board, can ignore its potential to transform their organizations and gaincompetitive advantage. KPMG Quarterly Pulse Survey up from37%last quarter In simple terms, GenAI builds “digital assistants”that help employees free up time to be moreproductive, effective, and creative, i.e., it augmentshumans by providing information and guidance tohelp them take better decisions and faster action.In contrast, agentic AI can fully automate whathumans do, by taking actions on their behalf, inpursuit of prescribed business outcomes. Agentsmay loop in GenAI tools and other sources ofdata and insights, with the potential to deliversignificantly more business value. While still emerging and evolving, AI agents canalready take on human tasks that were previouslythought too complex to automate, and they maybe a better choice for some activities previousl