2024年中低收入国家女性企业家调查报告
Chapter title hereCharity number: 1125751 Cherie Blair Foundation for WomenContentsExecutive summary...........................................................................................................6Business successes and challenges in 2024.................................................................7Digital and financial inclusion..............................................................................................8Social media, digital marketing, and e-commerce.....................................................9Gender-based violence in digital and physical spaces.........................................10Key recommendations..........................................................................................................11Introduction........................................................................................................................13Methodology......................................................................................................................19Findings................................................................................................................................21Who are the women entrepreneurs surveyed?......................................................21Business successes and challenges during 2024....................................................27Digital and financial access.................................................................................................29Social media, digital marketing and e-commerce...................................................43Gender-based violenceandsafety.................................................................................54Skills and capacity building.................................................................................................60Conclusions.........................................................................................................................66Recommendations...........................................................................................................68The Cherie Blair Foundation for Women works togetherwith women entrepreneurs in low and middle income countriesto reach their potential. With our partners we are committed toeliminating the global gender gap in entrepreneurship and creating afuture where women entrepreneurs thrive.www.cherieblairfoundation.org@CherieBlairFndnFront cover image:Candace Wickham, Founder and CEO, ProCareTherapy and Wellness Centre, Guyana, and Cherie Blair Foundationfor Women alumna, 2024 AnnualAudit2024 Cherie Blair Foundation for WomenAuthorsThe Shared Pathways research team, Dr. Layane Alhorr, Dr. Ammar A.Malik, Ahmed Javed, Nabeeha Naz and Noor Un Nisa.With Rachel Seftel, Head of Impact and Learning, Cherie BlairFoundationfor Women, and Lulu Nunn, Head of Communications and Marketing, CherieBlair Foundation for Women.Abbreviations and acronymsAIGBVGDPLMICNGOSDGSMEGlossaryCyber-harassment:Online violence, intimidation, or abuse that includesthreats, stalking, hate speech, and unwanted verbal or nonverbal conduct ofa sexual nature. It can have severe social, psychological, and economicconsequences for victims.Digitaleconomy:Economic activity generated through online interactionsamong people, businesses, and devices, enabled by the internet and mobiletechnology. It reshapes business models, expands access to services, andtransforms consumer behaviour in a hyperconnected world.Digitalecosystem:A network of interconnected people, businesses,technologies, and platforms that exchange data, products, and services in adigital environment. It fosters innovation, collaboration, and economicgrowth in an increasingly digital world.Digitalexclusion: The marginalisation of individuals or groups due to limitedaccess to and capacity to use digital technologies. It results from barrierssuch as affordability, inadequate infrastructure, lack of digital literacy, lowmotivation, and concerns about online security. Digital exclusion restrictsparticipation in economic, social, and political life, deepening existinginequalities in an increasingly digital world.Digitalinclusion: The equitable, secure, and meaningful access to and use ofdigital technologies, ensuring that all individuals—especially marginalisedgroups—can fully participate in the digital economy and society. Itencompasses affordability, accessibility, digital literacy, and policies thatpromote inclusive development and bridge digital divides. AnnualAudit2024Artificial intelligenceGender based violenceGross domestic productLow and/or middle incomecountry/iesNon-governmental organisationSustainableDevelopmentGoalSmall and medium enterprises Cherie Blair Foundation for WomenAnnualAudit2024Digitalinfrastructure:The physical and software-based systems that enabledigital connectivity, including data centres, fibre networks, hardware, andplatforms. It serves as the backbone for delivering digital goods, services,and business operations.Digi
